This Post About Coconut Oil Hair Conditioner Marketing Had Me in Stitches

Everyone knows coconut oil* has been a staple in a curly girl’s arsenal for the longest time. We also know that grease has been a part of the tradition but it has gotten a bad rap especially after it was thought to be linked to carcinogenic agents.

We know companies are always sneaking in highfalutin statements in order to sell us rubbish. We’ve seen the names that have the natural product like coconut, jojoba* or olive oil* in bold only to find upon closer inspection that there is no sign of the supposed main ingredient in the ingredients list.

 Coconut Sells Anything, Right?

Well, this one product does have a couple great ingredients (coconut and jojoba oil*) along with the vilified petrolatum. Unlike some products that have the item in the name but not in the ingredients list, this one had coconut* oil as it’s the second ingredient; but it’s a cleverly worded line and a post of that line that caught my attention.

I was scrolling down my newsfeed when I saw this: Coconut oil power-packed miracle working potion sounds like it’s from the holy grail of hair care.