Putting An End To The Lace Shortage. Full Lace Wigs Are Back!

All right guys on the way to the office excited pump the marketing team's crushing it. Everybody else is crushing. It yesterday was july 5th, which was kind of a holiday. They wanted to close a little early. I was considering it uh. This is in the atlanta store and it was still busy all day. Well steady. It actually was great numbers and the showroom's like it's so slow, so slow and i'm like uh, you guys are killing it anyways, that's how it happens. Sometimes um. If you're going to close your store early, you got to give your your potential. Clients are going to show up a little bit of notice. Make sure you do that, make sure you update your google, my business, you have to make sure you have google my business set up. If you have a physical location, i might even drop a link below to google my business. If you want to get signed up for your location, i highly recommend it so on the way into the office. I'M going to give you a little bit of information about. What'S going on with the facebook instagram ads update with the privacy settings for iphones and ios operating system, so apple and facebook are like fighting and you know, they're really fighting over the privacy stuff. So it's gon na make your facebook and instagram ads. You know it's going to be really it's not going to be the same as it was previously. The way you could do some of the specific targeting and everything else. So it's going to be a little bit messy until we get things figured out here. You'Re gon na have to be real strategic if you're spending money on facebook and instagram. This is going back to the importance of seo and building out content for your website, where you can show up in google and get traffic that way, because trust me you're going to be losing some traffic to uh your potential clients right now through the facebook instagram Ads algorithm updates and everything else so make sure that you are focusing on creating good content. Uh get on youtube, start creating videos uh, you have youtube shorts now, so you can even do stuff. You know where you don't have to really. You don't have to do like dancing, videos and all this kind of stuff. Like you see my youtube shorts uh, you don't see me dancing on there. It'S just quick information. It'S one minute. This is a great way for you to get introduced to youtube and creating videos and content. Uh for your business. Remember youtube is the number two search engine, so it's really important to have a presence on the number two search engine. As you know me and dallas - have a competition. Uh dallas is doing late. Videos for private label, i'm doing videos for hair business blueprint, uh, make sure if you're not subscribed and somehow you randomly found this video make sure you subscribe to hair business blueprint. If you want to grow your hair in beauty, business um, i'm just you - know, gon na try to give out as much free information as i can for you guys, uh. You know the private label and the private label sister companies. The reason why we have become very successful, or one of the reasons why is we've - become really good at making our clients successful. So we give them the tools, the knowledge, the technology products, everything to be successful and that's kind of why we've won over the last. You know many years. I'Ve been doing this since 2014, so we've been in the game for a while now and we have some really successful clients. I i don't get a chance to meet with many. I met with juan that's, you know, she's all freaked out over the summer time being a little slow and, i said, remember steven and fearless beauty, my book, i talk about how the summertime and the hair industry slow. Don'T worry, i said, don't slow down it, just because it's summertime doesn't mean you slow down in the hair industry, because your sales are slowing down it's a great time to be creating content and getting stuff ready, remember, creating content and doing all this stuff. It'S not like a quick fix overnight that you know you're going to see this spike. You have to be consistent for a long time, it's very similar to getting in shape. If you want to be in shape for the summer, you better start working out and dieting in the winter, because you know it's going to take time. It'S the same thing with your hair business, guys, oh, that might actually be a good, quick short that i'm gon na have to add. So i might have a little short on that one, so uh yeah, you got ta! Think about that that it's gon na. Be you have to be consistent for a while for this stuff to work but anyways? Let me focus on driving we're gon na get into this office. Let'S go say hey to the marking team coming up next, all right guys. I only got half the marketing team here, half of the marketing team. Where is this guy nick look at his screen? Look, that's my biggest pet peeve is touching the screen and leaving those finger marks. Dolby. Do you touch your screen? Look as soon as nick shows up he's in an appointment this morning we got to let him know, there's no need to touch your screen if it's not a touch screen, because getting those fingerprints off is the biggest pain in the butt um. We do have frosty back this bird. You probably hear this bird in the background of some of my videos he's quiet when you record him, though he knows better than act up on film frosty. The team mascot is back my sister's uh out of town for a little bit so when she goes out of town we get the pleasure of watching frosty um. Apparently i bought a truck like a couple days ago and i got to get insurance for that. So let's go find insurance. I got a truck like a van, a van for the business, not for me it's for you know, distribution wholesale days, all that kind of amazing stuff, so uh yeah we're working on the seo right now with the marketing team. Look it's looking good, i'm getting dallas and dolly involved. They don't even know it, though he's actually just finding out right now. Listening he's behind me he's laughing uh yeah, it's gon na be a fun exciting week. Here at private label and sons, sons are like dropship, bundles, dropship beauty, it's really private labeling sisters, uh, but yeah. Let'S go because those are all the sister companies dropship bundles dropship beauty. What other stuff do we have beauty cloud? Um? I don't remember all the brands. We got too many private label wholesale whoo. Don'T forget that that's a major one! All right! Let'S get! I got to get to work, checking off another item on the to-do list. This morning i got insurance for the truck, so i called yesterday geico was open because i guess it was technically holiday, the 5th of july they wanted 12 000. I haven't had a ticket in 25 years. I was like you got to be absolutely kidding me. 12. 000, a year, a thousand dollars a month for insurance, there's no way. If you need commercial insurance, it generally might be a little bit more expensive, especially if you're putting it under your business name, make sure you get some different quotes. I just got set up with progressive insurance, and literally it was like 20 of the cost. So quick key make sure you reach out to different people, spend a little bit of time. Don'T go with that first quote, because you can save a lot of money. Literally, save just save like 10 grand, because i have regular insurance with geico, so i was like oh maybe i'll, get a package deal and they're trying to sell me on all this stuff. It'S like look! No! What'S going on anyways! Look! Let'S keep these to-do lists, check, check, check and make sure you have your to-do list set. I'M super excited hyped up. Broner brothers is back this august 28th, 29th, 30th. Three days in nola new orleans uh, the private label teams there, i'm actually getting all the furniture and everything ordered and organized. I got the shelving here. Let me show you the shelving real quick. This is the shelving for the booth. This was kind of like a good design, because these shelves here come off. You can see like this right here, see how they come off. Okay, so imagine for wigs! You take this shelf here, put at the top, so you have four wigs here. Then you have four wigs here, then you can either remove this and put four wigs here or we can have the accessories that we sell all right here that, along with some other special features we have for this, it has got to look professional. We have a 10 by 20, so a 200 200 square foot booth right by the main stage, with a double end cap, so like corner booth on both sides, we're talking major opportunity guys. Hopefully i get to meet you at browner brothers. This uh this year we're hyped up the booth's gon na, be looking good. Uh, been working out to look good for the broader brothers and just life in general, so we're hyped up so yeah. Let me get back to this booth design, because it's looking good i'm waiting for erica from browner brothers to text me back, because we got we're trying to do the after party i'm trying to get her on the podcast. I'M trying to get james broner on the podcast. You know really blow this thing up, so you got ta help runners back, they were gone for, like the last show was beginning of 2020 february 2020 uh right before clovid. So if you can make it no, you can make it let's go to new orleans. Flights are cheap right. Now, let's go all right guys, i'm checking on i got a lot of stairs over here. Got ta get in better shape, not bad food um just found out hair biz radio is globally ranked in the top 1.5 of all podcasts. It'S a big deal. You got to be consistent with it. So if you haven't subscribed, hair biz radio get your podcast back out and let's subscribe, my tie, i heard you got my wig. Oh where's dallas. I thought dallas was trying to get to see my wig before me this one here all right guys. Let'S take a look-see, oh, i got something special to show you guys. Okay, now, this is just a normal, transparent, wig and well, not normal. I should say, because i had a little special customization done, the old bleaching of the knots i like this. I would love to know in the comments below. Would you rather buy wigs that have the knots already bleached? Is that something you would like? I like this idea of having the knots already bleached and eventually we're gon na, have some plucking uh ideas going on, and then this is all available. Actually the police knot's not available anywhere. Yet that's just a new idea having that sold like that. Usually, we have to sell it to the stylist for them to do it. The next is perfect. For the summer we're a month late is closure. Bob wiggs, 613 blonde. Oh, i think a lot of people can get into one of these now. This is kind of different. It look at this lace. What do you guys think about the lace i would love to for your comment. Look at see that lace right there. It goes all the way across, but the actual closure is only right here. So that's kind of nice. The cap is nice. I like these so um new products of the day. You know the full lace. Wigs have been something that have been out of stock for a while. I got blonde full laces, i'm bringing them back, bringing back the 1b. I got some raw, you know the full lace we got to bring back. The problem is, it's just man they're so expensive these days, but you know what you got to give people what they want and if it's expensive, it's expensive, there's no way around it. That'S just how it's going to be our clients are saying mikey. We need full lace wigs because this person wants it. That was the person wants it. I said: okay, if you guys want them i'll, bring them back, we'll get them made, we'll get them in production. You know a full lace wig in india, because they work shorter shifts on lace, usually about six hours a day. It can take up to a month for somebody in india to create a full lace wig, but i told them i said: look we got to put them to work and uh. We got to get some full lace, raw, full lace, wigs 1b blonde. It'S all coming guys. I gotcha i gotcha. Let'S see it's about 5 30., we're still rocking over here at private label, but uh, probably get out of here kind of soon so got a quick tip for you on the way home. Oh good news, good news, lithonia, is officially open this week already got already got. Customers already got a couple customers that came in so excited to hear that and uh. You know it's just the beginning that lithonia store if you've been watching. My vlogs you'll know that thing has been the biggest pain to open up, and that's why i tell people do not rush to open up your retail store. If you look at how commerce is currently working, the retail store that you walk in a physical retail store. Can still work very well, but what most companies are doing now are focusing on building up their online presence first and then, once they kind of done that for a while, then they can open the retail stores, because a physical retail store a lot can go wrong And you have a lot more expenses right, so it's not just your lease. You got to think of oh there's, an electric bill, there's a comcast or whatever you know internet bill. You have insurance insurance going to cost you probably 200 a month right there on top right. So you have all these other types of expenses. You know, building out a showroom. I think the cheapest we've probably built a showroom out is maybe 20 30 grand one. That'S kind of was almost ready already, so you got to think about that uh deposit. There'S a lot, i'm not trying to discourage people from doing so, but make sure that you are ready because lithonia we signed the lease in september of 2020.. It is now the first week of july and we finally opened up so we have been paying all those bills that i just told you about. We have been paying those this whole entire time, because the city didn't feel like going to inspect the little tiny wall that we built. That was non-structural. When i say non-structural, it's not. It was just like a partition wall right, not really a big deal. I mean, but it was out of our control. So that's just one of the things i like to make sure people know to be like hey, be really careful about this, because those expenses can really add up, but because our online store does very well our other locations do well. You know we were able to weather the storm and now that we're open things are good. So if you're in the lithuania area we're right at uh turner hill shopping center right across from stonecrest mall, great location, beautiful showroom, we got our manager kashima over there. She'S awesome she's been working in atlanta for a while to you, know the train and then it got extended because we couldn't get the store open because of the city, but it's all good um, so yeah, i'm on my way home now, i'm gon na hop on The peloton maybe do a little bit of work. I like to break up my whoa big bump there i like to break up my days as much as possible to stay efficient. So as an entrepreneur, that's something you have to think about. Is you know, don't just sit there and try to grind for the whole day or you know not when i say all day like non-stop, think about being efficient breaking up your day and working what's best for you. So i like to break up my day multiple times sit down, knock things out. Okay, move to the next thing. It helps a lot uh, so yeah pretty excited plus, oh another bonus. Today i found somebody. That'S maybe gon na help me book more podcasts. He seems pretty good, so i'm excited to possibly work with this guy and his team uh, because podcast interviews are something that i'm trying to get a lot of. So if you know any podcasts leave it in the comments that you think i should get on or know somebody that has a podcast i'd love to be a guest so yeah. Let me focus on this drive and again you guys always trying to get me in accidents. You