Facebook Ads Tutorial For Hair Brands And Wig Makers

This is troy with argo salons and in this live, we'll be doing a complete facebook ads tutorial for hair brains and wig makers. This is a beginner friendly tutorial by the way, also um. If you like to learn more about my products and services, i'll leave a link to my website in the description of this video, we're going to wait a little while, maybe like 30 seconds to a minute to see if we can get some people um coming in. I did send out an email blast to my list if you're just joining. Let me know if you can hear the audio clearly also put any questions that you have in each in the chat. If you'd like to see any specific um, i don't want to say like targeting or anything like that. Also put that put that in the chat. Let me know what you're selling and uh. Maybe i can show you you know what type of targeting you should be using: hey, how's it going carlotta, sookie, okay, uh, yet a link for one-on-one, coaching or the application for that is in the description of this video. So, let's see you need to target high value women, so what we're going to do is set up a conversion campaign. As usual, i always recommend setting up conversion, um or catalog sales. These two objectives are going to be the highest quality traffic on the platform, so think of this, from lowest quality to highest and in the consideration stage the highest quality is going to be uh, lead generation and messages. Messages going to be the highest traffic is going to be the lowest. So keep that in mind, so we're going to do conversion again for those of you who are just joining uh. Let me know if you can hear the audio clearly. Also, if you have a specific product you like to see like targeting for uh comment that in the chat as well, so we're just going to name this test now. For this example, i'm going to do something a little bit different, i'm going to turn campaign budget. Optimization on and i'm going to show you how you can, essentially, you know, target different interests, but what you're going to do is let facebook pick which interest that is likely to perform for you, so we're gon na go and we'll leave our budget at twenty dollars Per day and we're gon na go to one ad set, and i think we'll do this for the pixel so for your pixel, your conversion event is going to be purchased, let's see so since uh. This is for anyone, who's selling, human hair, extensions or wigs uh. The first entrance we're gon na target is human hair extensions again for those of you who are just joining. Can you please, like the stream like and subscribe, if you haven't subscribed to me yet so i'm going gon na skip all of this uh dynamic, creative is not important to us in this state offer is not an important schedule. I'M gon na leave all of this stuff. The same. The only thing i'm gon na change is the gender, so i'm gon na go women. I'M gon na leave my age wide open. I want to go united states, i'm not going to add any exclusions and we're going to target human hair extensions and notice our audience. Size is 130 million people, so we're going to deselect detail, targeting expansion and that's going to give us our true audience size, which is 2.2 million human hair extensions for high value, those women, ava cosmetics products, and i have service okay. So i feel that there's no such thing as like targeting for high value women, your content and your copy is gon na. Do the targeting for you, it's not important what interests you use, but if we just have to go there, we can do human hair extensions and we can narrow this audience by people who are interested in luxury goods. But what that's going to do? It should shrink this audience not that much, so this isn't bad. So now you have a group of people who are interested in human hair extensions as well as luxury goods, but it really didn't take off anyone from this audience. So in reality, you literally can just target human hair extensions, keep in mind your copy and your content. So your content should feature assumption dealing with luxury. Your copy should speak to someone who's interested in luxury goods. You could go just luxury goods in general. That'S going to give you audience size of 52 million people, so i'm going to show you how to test this. These theories so we're going to go human hair extensions, so just for the sake of arguing, so we're going to do human hair extension plus luxury goods. So this is how you test these these things out and if we, if we're just testing to see, you know what what's working placements interest all of that stuff we're going to leave our placements on automatic. So this means our our ads will show everywhere. Facebook audience network instagram messenger, so we're going to leave this automatic and the only thing we're going to change is our attribution settings we're going to change this to one day, click or view okay, so our targeting is set up, uh press one in the chat. If, if you're, following along so far, if everything i'm doing makes sense, we're done with our targeting this, is you know the hard part? I guess so once we're done with this, we click next and it's going to take us to the ad level. So in the ad level is where you actually set up your ad so pick your creative. I would suggest doing two to three or four pieces of different content to see which content is going to perform best. So you go here. Add your media. Add image or video, then you're gon na do your caption or your copy. So let's say like in in um carlotta's example with the with the luxury stuff, we could target people who are interested in. You know hair extensions and mercedes-benz, essentially so in our copy we could call out to people who own mercedes-benz so um. All, let's see, let's see, let's see, let's see, let's see, do um um. Do you own a mercedes and love to rocks luxurious wig, so we're calling out to women who own mercedes and we're calling out to women who, like luxurious wigs, so we're essentially using our caption as a filter? Anyone who does not own a mercedes or does not like luxurious wigs basically is going to skip this ad, so you don't have to be this literal. I'M just doing this, for example, purposes and trying to convey the message that in your copy, you want to use your copy to kind of filter people out. That'S the whole purpose of copy anyone who's, not your ideal customer. You want to essentially tell them to skip your ad and you're, calling out to anyone who is your ideal customer. So this is a literal example, and you can test this and um. You know target people who are interested in hair, extensions and people who, like mercedes. That'S going to give you a good mix of people, women who could potentially own mercedes and that ad is going to be extremely relevant to them because again they own the mercedes and they like hair extensions or wigs. We are offering 10 off to all women who own mercedes for the month of february, use promo code. So here here's an example of some copy. You could use to kind of filter out people who are interested in luxury goods, so this has been more specific um again, like i said, you're using your your caption and your copy to do the targeting and you could go as far as if you own, a Mercedes, like you, in front of a mercedes, combing out the hair or showing off the bundles or whatever so now, you're super super um relevant to who it is that you're targeting your copy and content is relevant to who you're targeting, and i would go a step Further, you know when i land on the website. The the website is, even speaking, you know in greater detail to people who are mercedes and like wigs. So now you have this. Like nice, cohesive experience, um, you know for the end user. So this is a literal example um. Let me give you something else like more general um, so this is where deep research comes into play when you're trying to figure out who it is that you want to serve. You have to talk to the pain points of people within your audience or niche. So one thing people are tired of within the hair. Space is trash hair. So you can say: hey. Are you tired trash stitches? So hey? Are you tired of trash hair extensions that only last six months again we're calling out to a specific group of people within the human hair extension um audience size of two million people? Imagine 20 000 of those people are tired of trash hair, exp uh, tired of trash hair extensions, so we're using again our copy to target those people to single those people out tired of your hair shedding as soon as you watch it so again we're you know Poking even more on these pain points that this potential audience could be facing. Y'All know from research. You all know from y'all experience with hair extensions or wigs or whatever hair sheds bad hair shades. A lot trash hair usually lasts about six months or so maybe one install, so you can literally keep calling out to these panes in your copy um. Let'S see tired of uh your hair smelling. So now i just called out to three pain points that our potential audience could be facing, so we we've hooked them. Keep this uh formula in mind, i'm going to type it in the chat. If i can find my mouse hook story offer. So this is the formula you want to use when you're writing any type of copy online hook story offers. So this is our hook. This is a big hook. We'Ve called out three issues that this particular group of people may be facing, so we hooked them. We got their attention now, let's tell a story or provide some type of value um. We were tired of these things now this is i'm giving you like detailed copy right here. I don't even write copy this detail when i'm running ads, but i want to give you a good example - and you can you know, use this if you like, that's why we started our own hair extension extensions that last so now we're about to combat every uh Issue that they may be facing so we're about to combat the six months, we're about to combat the shedding hair, we're about to combat the smelly hair after it's being flat ironed. So that's why we created our home own hair extension brand that provides high quality hair that lasts 24 plus months that has minimal to no shedding. That does not smell if you apply heat. So now, we've literally combated every problem that this specific group of people are facing in our copy, so we're pre-selling them now we're going to do our offer um and we're going to introduce some scarcity as well. So today only we are offering 10 off to new customers that decide to try our hair use tap the shop now button and use promo code, good, hair yeah check out so there it is like i just gave you like, probably the best absolute, the absolute best Copy you could use um to sell your hair you're, calling out to issues that they may be facing and you're going to combat or provide some type of solution or position your product as a solution to the problems that they're facing. This is a lot deeper than just selling hair. Everyone has hair to sell everyone, but if you can position your product as something that solves a problem for the marketplace - and this is a big problem in the marketplace - trash hair um - i think you'll see a whole lot more sales, so we have our hook. We have our story or our value and we have our offer our call to action. So that's what you're doing when you're writing copy press one in the chat. If this is making sense hook, story offer that's how we write our copy and for our headline, our hairline is only going to show on facebook, so on our headline, we can call out to them again tired of trash hair. So again we're just trying to stop someone in their tracks, so i'm not going to cover um the content. You can, you know, do do your own content. However, you like to do that again. Content is about testing, i think uh, you know harder than content is going to be the caption, but i just gave that to you one second. So now i'm going to show you how to test multiple interests in one campaign, and you know let facebook do the heavy lifting and the hard work for you. So we have our copy done. All you have to do now is add your url and add your photos or videos again do two to three: maybe four pieces of different content. So now what we're going to do is want to click these three dots and we're going to click duplicate and we're going to do like this. Let'S do like five copies. Does anyone have any questions so far again, if you're new here, please like the stream subscribe um? Also, if you'd like to learn more about my products and services, the link to my website igrowslines.com is in the description of this video okay. So now we have one two, three, four five different copies. So now, what we're going to do is input some alternative interest to test uh, what's going to work best for us, so if you sell wigs so actually this is what i want to do. I want to do human hair extensions plus luxury goods and i want to do luxury goods on its own. So i'm going to scroll down i'm going to edit this and i'm going to remove human hair extensions. So now we have luxury goods and we're going to deselect detail targeting expansion, and now we have an audience size of 52 million people. So next i'm going to come to this one we're going to we're going to take off luxury goods and we're going to do suggestions. So the first suggestion that's related to human hair. Extensions is going to be wig, so we're going to click wig and we're going to take off human hair extensions, and that gives us an audience size of 14 million and we're going to come up here and we're going to change the name. Did i miss detail targeting um? Well, i'm covering? If you have any specific questions, you can go ahead and ask, but i'm covering uh the detail. Targeting now we had, we did pick uh human hair, extensions plus luxury goods, as our first um interest that we're going to target uh. Now we're just going back and adding some more so we're doing. Uh separate ad sets so we're doing one ad set for each interest, so we have a total of one two, three, four, five six. So we're going to have a total of six different entries that we're targeting. So we have one for wig we're going to come to the next ad set we're going to scroll down we're going to do suggestions again and we're going to do this time. We can do like lace, wig and we're just going to remove human hair extensions. We'Re going to remove luxury goods and we're going to deselect detail targeting expansion, and now we have an audience size of 8.3 million people. So now what i want to do is step away from like the hair related interest, so we have two more to go so now i'm going to do like some general, so we can do something like cardi b and the the logic behind this is cardi b. Is you know known for her hair for the fashion and all of that stuff, so within cardi b has an audience size of 9.8 million people within this 9.8 million people there are people who want to buy hair extensions. Does that make sense to everyone? Your targeting? Does not have to be literal, there are not a lot of interest for hair extension brands, so we have to think outside the box to try to get our ads or our business or our content in front of you know the people that we're looking for out Of these 9.8 million people that, like cardi b, we can say have half of the people within this audience needs hair extensions. If you sell hair extensions on a higher end, let's say 10 percent of these people. Within this 9.8 million people have high incomes. So 980 000 of these people make let's say 150 000 plus per year, so they want. You know the luxury products we still can target them again. We have to be specific in our content and our copy to reach out to that luxury. Uh. You know the luxury group, so now we have one more take off this and we're going to go general again, so we can do something like b e t all right see. So let's do uh bet awards. Actually that's too small. Let'S see so, you know what i'm going to do for this one, like i always say when you're running ads, it's always about testing. So in this one, since we only have 1.7 million people in this bt awards, um interest we're going to layer some some other entries on top. So we're going to do bt hip, hop awards, we're going to do bt, hip-hop and, let's see, let's do love and hip-hop atlanta and let's just throw power in there just because so these are all you know, kind of similar for the most part and that's giving Us a 6.6 million size audience so we're going to run with this and we're just going to name this um tv show interest. So if you look here where my mouse is on my cursor, we have one campaign and we have one two, three, four: five: six different interests. So we have a twenty dollar per day budget, so you can do whatever budget you like five dollars, a dollar whatever. What'S going to happen is when you launch your ads, facebook is going to figure out the best combination of interest and creative. So your actual ad, your image or your video and it's basically going to feed the the majority of your budget into what interest and image or video combination that it thinks is going to go out and get you some results, so we're basically giving facebook a lot Of variables to test to see which you know, specific combination is actually going to give us some some results, most people when they run ads. They do like one interest or they'll stack all of their interests into one ad set and do one ad, and that's it. That'S not really enough um enough variables for facebook to really go out and figure out who they need to show your ads to. So what we're doing here is giving them a good range of interest and content to go out and test to see where we're going to get some results at. So this is how we'll recommend setting up setting up these ads um again, just the test do five dollars per day and let this run. You know, maybe like 15 to 30 days, to really give yourself ample time, get facebook ample time and ample budget to see. If they can find you a winning combination, uh press one in the chat - if this is making sense so far, also for those of you just joining um, if you have any specific questions, feel free to post them in the chat yeah. So your budget can be whatever you like, i'm saying five dollars a day, because i know a lot of people aren't comfortable at 20 per day um and i would recommend, if you're, just getting started with ads, go with a low budget five dollars per day over Time if you go five dollars a day over 30 days, you will spend a total of 150 dollars at 20 a day over seven days, you'll be what it like, 140, so kind of in the same range. The only difference is um. You only showed your ads for seven days if you can get. If you can show your ads for 30 days, you're more likely to see some results because you have ads running consistently. My audience definition says no potential reach uh. Did you set the ads up exactly like this, or did you do it add anything to your custom audiences, i would say, kill the ad when you have spent more than the sale. So, if you're trying to sell something for 300 - and you spent three hundred dollars and still haven't gotten a sale, that's when i would kill that uh. This is also your preference uh. One thing you have to do is kind of map out your your numbers in advance, and you know figure out what you're willing to spend on ads before running them. Me personally, i like to spend whatever the sale is. So if you have custom audiences, that's why it's probably not going to show. Let me see if i add a custom audience so i'm going to exclude people who purchase so yeah, it's going to show unavailable. Um exclusions is going to be preference as well. I may sometimes exclude people who purchase, but that's about it. You may hear other people that say exclude you know view content as a card initiate checkouts purchase, so you can have a true co-audience me. Personally, i usually don't mess with exclusions too much. Sometimes i test leaving out exclusions. Sometimes i don't. I don't really see no big difference. So that's why i don't really mess with it too much. I may only mess with exclusions when i'm doing retargeting campaigns more than a cell, meaning more than the focus. I don't know so it's saying unavailable no when it says un unavailable that doesn't matter so not necessarily what you're promoting in an ad but look at it from look at your uh average order value so go with in your analytics and see what people are spending On average, on your store, if that's 250 dollars, have it in your mind to spend 250 to get that sale. One thing i can share for my clients, whose average order value is in the 250 range they're spending anywhere from 10 to 50, to acquire that customer in their business, so every 10 to 50 dollars spent on ads they're seeing the customer. Now. I must give some context around this: they have a solid conversion rate on their store, so their stores converting at a one percent or better. They also have purchase data on their pixel to see these consistent 10 to 50 purchases. So that's what i will say about that. If you're brand new, you don't have purchase data on your pixel, your store hasn't proven itself to convert traffic. You probably end up spending 100 or 200 or 300 to get that sale. So we can target interest and custom audiences in one ad. Yes, you can so let me see if i can find you a quick example. So when i launch ads sometimes i'll i'll throw i'll target everyone, everybody i can think of so i'm going interest. I'M doing my custom audiences, everybody um, okay, so here's an example. So this is an example where i said: go serve these ass to literally everybody, so i targeted uh three different look-alikes. I targeted anyone who has engaged with my post in the last 180 days. Uh watched 10 seconds of any video watched 25 of these specific videos. I targeted the people on my email list, um target anyone who is engaged with any post targeted the people who visited a specific landing page. So these were all custom audiences. I used one two. Three: four: five: six, seven, eight nine ten, eleven twelve thirteen as well as i went with the entrance as well, so one two three different entries. So you know i try to get in front of everybody. I did all genders. I did switch the uh age in this one since i'm b2b but um. You know this is an example of me targeting custom audiences as well as interest in one campaign. So i should set a lifetime budget of 300 yeah that'll work. I don't do lifetime budgets um because let's say you are getting sales in your campaigns. You'Re you're, stuck with that 300 lifetime budget, i mean. Obviously you can create another campaign, but i don't do lifetime budgets for the simple fact. Like i've seen companies that did lifetime budgets and they got extremely good results, but you know, after the the whole entire budget was split. That was it and they tried to duplicate that same exact campaign and it was crickets. So that's why i don't like lifetime budgets. I always go daily budgets, you know just do the math in your head or you can just set your um yeah. I will stay away from schedules in lifetime budgets. Just watch your ads. If you have 300 to spend, you know just do the math on it and figure out when you need to come in and turn your ads off. How long should we run ads before sending these off um? That'S not really a question that i can answer. It'S just too many different variables i can kind of like. I guess, give you guidance on what you can look for so let's say your store converts at one percent, so you need to know your numbers to figure stuff like this out. So if your store converts at one percent and you're running ads - and you see you're getting uh clicks over to your website for 50 cents, so every visitor you get to your website, you spend 50 cents. So that means you have to send over a hundred visitors to your site to get one sale press one in the chat if this is making sense. So far, so you're running ads, every click you get over to your website. It costs you 50 cents. Your store converts at one percent, so that means every hundred visitors you send over to your site. You get one sale so fifty cents times a hundred is fifty dollars. So that means every fifty dollars you spend. You should get a sale if you're running a five dollar per day budget. That means in ten days, you should see a sale. So that's how you map that up? It'S not! This is not a time thing. This is not a money thing. It matters about your site's ability to convert traffic. It matters what you're paying for that traffic. There'S not is there's not like a general um. You know set amount, you have to spend or general um daily budget, not daily budget, but general uh like amount of time. You'Re asking to run there are some other things that play. I just hit my picture, so i'm trying to understand the data. So the only thing you want to pay attention to when you're running your ads, uh, like initially, is how much you're getting traffic. How much you're paying for traffic over to your site and that's telling you what's happening on facebook, so you have things that happen on facebook and you have things that happen off facebook off facebook is going to be the things that happen on your website. So to see what's happening on your website when you're, looking at your data, you want to see that people are going to your site and adding products to their cart and at least initiating checkout. If they're doing those two things that means um, your ads are being shown to the right people. Why? But my buying type says auction. I wouldn't i wouldn't worry about any of that stuff. The things that i covered in the tutorial we just did. Those are the most important things: don't worry about buying types and all of that stuff, whatever that stuff is already set on, just leave it there and it's an auction because you're in an auction you're bidding against other people on facebook to run ads or get your Ad shown, but now we're talking about something different and that's just too complex. Don'T worry about that stuff! Good content, good copy, a good pool of general people to show your ads to a website that can convert good pixel data. That'S what's going to see results in ads all that other stuff isn't important. What, if i did, you can do a thousand dollars a day, i'm not saying so. At 50 a day if your site has proven itself to convert at 50 a day, you should see one sale and the example. I just gave you if you're paying 50 cents per click at 50 a day, you should see a sale per day. In theory, this is not guaranteed. This is in theory, stuff happens. All the time on facebook, like there are situations where my ads work at five dollars per day. Then i scale it to fifty dollars or a hundred or two hundred dollars per day, and they don't work. So you can. You can test fifty dollars a day test. Everything all of these questions that y'all are asking test it because there's no definitive answer when you're talking about ads, like not even close, i've seen the craziest things with ads that go against the stuff that i teach i've seen people use no interest at all and Get sales my store conversion is a 0.5. I need 100k people to see my ads. How much money daily budget interest, how much money daily budget on each interest should i spend? Why do you need a hundred thousand people to see your ads where's, my phone? Oh to get the amount of people needed to purchase to reach my goal um, it would be better if you gave me your goal because without me knowing what you're paying for a click um, it's kind of hard to figure out. So, let's let me just give you some general numbers, so your your store converts at 0.5. Just give me your monthly revenue income goal that you're trying to hit so your store converts at a 0.5 and let's say you spend 50 cents per click to get traffic over to your site. So in order to get one sale, you would need 200 visitors. So every 200 visitors you get over to your site at 50 cents per click, you're spending a hundred dollars. So first you have to figure out. If you spending a hundred dollars to acquire a customer in your business is going to make you profitable so you're you're trying to sell a 335 product so in that 335 dollars how many um? How much profit is in that deal? So this is going to tell you if you need to focus on ads or you need to focus on increasing the conversion rate on your store for those of you that are listening on clubhouse. I'M live on youtube, doing a tutorial as well as q, a so. If you have any questions, feel free to raise your hand and i'll pull you up on stage so give me um. I need 30 people a month to reach okay, so at 30 people per month, let's do some math. It takes you 200 visitors to get one sale, so you need 6 000 visitors per month to reach your goal of 10k in sales per month. So, at six thousand visitors times point five you're looking to spend three thousand dollars per month on ads that three thousand dollars per month on ads in theory should net you 10k in sales, not counting the cost of goods sold, which is your product. You walk away with seven thousand dollars, so profit is 190. Okay, so now we're talking so 90 times thirty, so you walk away with twenty seven hundred dollars. So you spend three thousand dollars in ads on your ads per month. So that's a hundred dollars per day that should net you, ten thousand dollars in revenue in theory and in that deal you walk away with twenty seven hundred dollars in your pocket after you pay for your ads after you pay for the cost of your goods. Does that make sense? So what was your original question? How much should i spend daily, so your daily budget should be a hundred dollars. Does everybody understand how i came to this these numbers? Is this making sense? So this is what i mean by you have to map out uh. These are called your kpis, your key performance in the indicators you have to map these numbers out before running ads. These numbers are going to tell you if your ads are going to work beforehand. If you don't know these numbers beforehand, you know you're essentially coming in blind and when you're doing that, you usually turn your ass off prematurely and your ass. Just don't work because you don't you don't really know what you're doing or why you're doing it are you saying? No, you don't know how i came to these numbers. So if you can give me your store's conversion rate and how much you want to make per month, i can put this. I can put these numbers together for you again. I need your storage conversion rate and how much money you would like to make per month. I also need your average order value, that's it so your conversion rate conversion rate, your average order value and your revenue that you like to make per month. If you can give me those numbers, then i can put together use my example again: okay, i'm going to use her her example again, so her conversion rate is a 0.5. Her average order value is 335 dollars. Okay, her average order value is three hundred dollars and her revenue goal is ten thousand dollars per month. So essentially she needs to sell or she needs to get about 30 orders. Let'S call it 30 to use whole numbers. So now we're going to reverse engineer. How can she get to these 30 orders using paid ads, uh yeah? I could okay, so we're going to assume that she's paying let's use super whole numbers. We'Re going to use a dollar we're going to assume that she's paying a dollar per click, so her cost per click is one dollar and her conversion rate on her store is 0.5, so that means every 200 visitors she sent over to her store. She gets one cell, so you multiply 200 times 0.5 and that's going to give you 100 or a 1.. It'S gon na get you a one percent conversion rate. I mean it's going to give you one conversion marketing bonus pass live, i believe. So, in order for her to get 200 visitors to her site at a dollar cost per click, she needs to spend 200, so every 200 she spends she gets one purchase for three hundred dollars, so she's exchanging two hundred dollars in ad spend for three hundred dollars. In sales does that make sense so now, since she knows what she's spending on traffic to get one sale and what that one sale is bringing her now, she can reverse engineer what she needs to spend to get ten thousand dollars in sales. So, in order for her to get ten thousand dollars in sales, we're going to call it 9 000., she would need 30 uh customers since 30 times 300 is 9 000.. So now we have to multiply 30 by the 200 in ad spin, so 30 customers times 200 in ad spend per customer, gets us six thousand dollars in ad spend. So, in order for us to hit our goal of nine thousand dollars in sales, we need to spend six thousand dollars on ads. Well, no, actually, in this scenario, she would be losing ten dollars. I think her profit is 190., but if she spent two hundred dollars to acquire that customer that has ate up her profit and now she's spending ten dollars she's losing ten dollars. So in scenarios like this, where you know where your numbers don't make sense or add up, you have to start figuring out what you can do on your end, to try to make these numbers make sense. So she says she has a 0.5 conversion rate. One thing she can try to do is double her conversion rate, get it to a one. If we can double her conversion rate, we can cut her cost in half, so we double her conversion rate from a point five to a one. Now, instead of spending two hundred dollars to acquire customer in our business, we're spending a hundred dollars and now, instead of spending six thousand dollars to get nine thousand dollars in sales, we're only spending three thousand dollars. So now, in this scenario, we're profitable because we're only spending a hundred dollars to acquire customer. She has 190 dollars of profit tied in to each sale. If she's only spending a hundred dollars to acquire customers, she gets to walk away with ninety dollars in her pocket. In ninety dollars times thirty customers a month is twenty seven hundred dollars in profit per month. You do the math. I wrote all this on a sticky note. If anybody want to buy it, i'll sell it to you for 100 bucks. Yes, yes, yes, okay! So let's talk, let's talk so she said to get conversion rate, so get conversion rate up to cut to one percent to cut ad costs. Yes, but that's not the only way we could add cost. So that's one way: that's going to be the best way, because that's what we're in control of we're, also in control of the type of content that we're posting on or that we're running ads. Against so remember, i gave you a dollar cost per click. That'S kind of high, so if we work on our content now we we got to see why. Why are we paying so much for a click? People are not really liking. Our content like this, so now we need to. We need to work on creating some engaging content, so we can go study what our competitors are doing. We can go to the facebook, ad library, um and again study our competitors. We can go to the explore page, see what type of content is going viral. All of that stuff now we need to start creating more creative content, more engaging content to see if we can lower our cost per click. So let's say you know, we we've did our homework, we studied and we have the ability to create very good content right now and now we run our ads, we're getting 50 cost per click and we have the same conversion rate of a 0.5. Nothing. So nothing has changed on our store. Our conversion rate is still a 0.5, but we have lowered our cost per click at a 50 cents, cost per click. The numbers still go like this: every 100 visitors she sent over to the site. It'S gon na cost. Fifty dollars, let me make sure i'm doing this right, so the 50 cents cost per click. Okay, we're still working with this point: five! Okay, so it's gon na cost us a hundred dollars still for conversion. Here'S why? So? In order for us to get one sale, we need to send 200 visitors over to the store 200 visitors times 50 cents per visitor is a hundred dollars, so it's gon na cost us a hundred dollars to get that conversion. Now, with that 0.5 conversion rate is gon na cost a hundred dollars at 50 cents per click. So now, if we create good content as well as increase the conversion rate on our store, so let's double the conversion rate on our store. Let'S get our store converting at a one percent if we double our conversion rate on our store, we cut our cost per acquisition in half, so instead of spending a hundred dollars per customer, now we're spending fifty dollars to get that custom. Excuse me to get that customer into our business. So let's run the numbers on fifty dollars cost per acquisition, so she needs 30 customers to hit our goal of nine thousand dollars so 30 times 50 dollars to acquire customer is fifteen hundred dollars in ad spend every fifteen hundred dollars in aspen will net her. Nine thousand dollars in sales is this making sense so far, are we are we following along so now, if we're only spending fifty dollars to acquire that customer, she has a hundred ninety dollars of profit in each sale, minus 50 to acquire that customer. She walks away with 140 per customer now so 140 times 30 and now, instead of making 2700 per month in profit, now she's making forty two hundred dollars. Do we see how i came to these numbers so point being? If you want to lower your cost to acquire customer into your business, okay, fifteen hundred and one percent instead of three k at five percent - yes, that's correct, so that that's how you work numbers in advance to see if your ads are going to do something! That'S why i say it's not it's not always the ads. The stores that i see success with have good conversion rates. Their store has the ability to convert traffic into customers, the stores that i see that don't get any success with ads. Their stores have terrible conversion rates. A 0.5 is something you can work with a 0.1, a 0.08 you're going to struggle with ads, because you're going to have to spend way too much to acquire customer your business. The only way you can make a 0.1 work is, if you're, probably getting traffic for like 10 cents. If you can get high quality traffic over to your site for 10 cents, a click you can make a 0.1 work, so no your daily! So no we get to save some money in this deal too. So our our total aspirin for the money is going to be 1500, so we get to cut our daily budget in half as well. So now we're only spending 50 per day, so we get to save money and make more money so yeah. This is these are the things you do to optimize and then you know, increase profits and things like that we no longer have to spend. You know the hundred dollars, we can cut our, we can cut our budget in half and make more money. So you know we do a hundred dollars per day. Now we're talking about eighteen thousand dollars a month in revenue and eighty four hundred dollars a month in profit with these numbers for those of you who are listening on clubhouse. If you have any questions, uh feel free to raise your hand. I'Ll put you up on stage you're listening to the audio from my youtube, live by the way, so split five entries into 50. So far, so the example that i just showed you in this tutorial, you can do your five dollar weight, so split five inches into 50.. So now you can do a daily budget of fifty dollars per day and you can do a campaign budget, optimization ad, and you can let facebook disperse your ad into the interest that are likely to perform for you. So that's that's one way. You also can do a ad set budget, optimization ad, where you set your budget at the ad set level, and you can do five dollars per day on each entrance. It'S your preference. I'Ve seen both ways work, but the example that i just gave you in this tutorial is where you do a campaign budget, optimization ad and you let facebook decide for you. So i just gave you a full one hour. Masterclass easy press, one in the chat. If you learned something today, also uh, please like the stream and subscribe, if you like my personalized help or if you'd like to sign up for my course, the link for those things is in the description of this video or you can visit igosalons.com. Thank you. Thank you. Actually, i might save this um. I'M gon na save this. Video probably could sell this but yeah. I i definitely didn't think of um doing these numbers like this. I probably should have drew it out to give y'all some illustration, but this is the important stuff. The setting up of the ads. That'S easy. All you're doing is getting high quality traffic over to your site, but if your site does not have the ability to convert that traffic you're just going to waste your money, so your focus should be on making sure you have a product market fit and that your Brand, you know resonates with somebody instead of having, like a general, a general store. Most people have like these general brands and they're. Like you know, this is i want to target luxury um i've been there as well like when we launched our hair brand. It had lux in the name, but there was no nothing really luxury about the brandine, so we kind of like we were essentially ignored by the luxury market. But if you can, you know position your brand. You know such as other luxury brands, study the luxury brands, the the louis vuittons and the um hermes and those companies, and see what they're doing as far as marketing and positioning and those things um. That'S how that's how we'll tackle it when you say the site has the ability to convert? How can it not so your site, things that will slow up conversions on your site, are going to be your product pages not being fully filled out, so not having shipping policy return policy exchange policy having terrible product photos, not having reviews not having product videos? Go study um. Let me see. Look at yummy, yummy, hair extensions. They have some really good optimized product pages, so very detailed on the description delivery. They have their delivery information all on the product page. They have a lint chart, they have exchange and return policy. If you scroll down, they have product videos um. What else we have we have reviews. So this is a very detailed product, page everything on this product, page um. They have all the information on a product page that i need to make a buying decision. Um. Another thing is, and also notice: they have like real humans in their product photos um we it's kind of hard to get away with just pictures of bundles or pictures of wigs. So keep that in mind as well. We want to see the hair, the wig on a real human. If you can't get that at least a mannequin. Like the you know, the the made of dulled up mannequins. Another thing that will stop people from buying is your website does not resonate with anyone. You just do something together, so i see that a lot as well. It'S just like it's clear when there's a brand, that's in it for money and those are usually the brands that don't make any money you haven't done any research on the people that you're trying to serve um you're, really just you just have products, and you want People to buy it um, those are usually the things the sites that i see that get results um. You know notice how clean this website is it's easy to navigate. It'S rare that you find you know like a product that doesn't feature a person. Let'S see who else we have also notice the colors, the luxury brands that i'm aware of they're, usually like black and white, are the ones that sell uh products on a higher higher end of the market. They usually use a lot of black and white. Their sites are very clean, very easy to navigate, so you know study the companies that are doing this on the highest level. I have shipping policy returns, detail description here, yeah like when people visit when, when i say your site, doesn't you know, resonate with anyone when someone visits your site, they don't feel like they're at home. They it's just like you know whatever it's just like a general, a general story. I don't want to like show any examples, but you know, like this site speaks to a specific group of people. Indeed has peop has customers that have high incomes? Yummy has customers that have high incomes, there's a reason for that. If a high income individual lands on this site, i mean i'm talking about everything from the text like this font that they're using the colors. The pictures like all of that stuff matters, the functionality of a website, someone who has high income, expects a certain experience. One thing that i've seen brands that have customers with high incomes, like i said their sites are usually like black and white, usually like nine times out of ten black and white, the lower end of the market. They use a lot of pink like pink and gold. So things such as colors matter just to throw that out there there's a such thing as like a color that says luxury and a color that says i guess cheap, but i mean i don't want to. You know, say cheap, but i've worked with brands. You know they probably did a hundred thousand dollars per month, they're on the lower end and they use colors such as pink. So keep that in mind as well, like the colors that you use on your site that matters the the text, the font, all that stuff matters. Let'S see, do we have any other questions uh for those of you who are listening on clubhouse. If you have any questions, feel free to raise your hand, i'll put you up on stage but yeah. If y'all don't have any questions um, i can go ahead and wrap this up, but i just want to come on here and do this tutorial. I definitely didn't plan on going this long, but as long as y'all got some value, how do i get a consultation um? I guess. If you just need a consultation um, i would dm for the link but here's the thing like. I don't really offer consultations unless the price for those is now 300, because i really don't like doing them. A better value would be the course because in the course uh you do get the two weekly group coaching calls and the course is a two-page and it's 347. So i don't know, that's something you have to like juggle. If you just need one-on-one, i guess dm me, but i think value-wise the course is a better value. Oh yeah yeah yeah. So you know it's sophisticated as part. Let'S see, let's see what a louis vuitton is doing. I mean, if you even look here there. Louis vuitton is black and white as well so yeah. If you notice these luxury brands, they're super simple on their website when you're talking colors, definitely not seeing any pink, nothing against people that use pink. I'M just saying like if your market is luxury, keep it clean, keep it simple. Do you do ad for a company? I just thought it has no sales or visitors, especially no um. So here's how my products and services go for people that are brand new to ads like extremely brand new. I would recommend my youtube content once you have consumed my youtube content, i would recommend my course those two things right. There uh prepare you for like one-on-one coaching, if you need it, but between my youtube content and my course that's enough to get the ball rolling as far as getting you some sales and getting traction, my one-on-one coaching am, i done for you. Services are for businesses that are trying to scale so businesses that are getting some consistent sales, but they want more. So that's how that works, so one-on-one, coaching and done for you are even my course really is for people who maybe are getting like one or two sales per month, you're getting something um. Because again, i only want to work with people that i can get results for and i work best with people who are who are already getting sales, because if you're not already getting sales, you usually have a branding issue, and i don't i don't do branding. So, that's why you know it's kind of set up that way. So you know if you you know, watch my tutorial and you set your ads up and you know you get like 500 visitors over to your website and you still don't get any sales. That'S a sign that something's wrong with your uh with your website. That'S a sign that you have a brand, an issue. Your colors are off or something so done with. You is currently 1800 if anyone was wondering but like as as i get people results as i really hone in on a system. That'S repeatable, which you know i'm pretty much at my prices are going to increase, but they're always increasing. Like i don't know, if you're anyone following me on instagram but the last well, this isn't the last done with you. So everyone, probably like 50 60 of the people who have applied the course are getting sales, the other 40 they haven't. I don't think they've done anything they just like purchased the course um. Probably about 50 are better of people who have done done with you are seeing results, the one who has seen them well, i have two people who have seen like super super significant results. Well, maybe more like i'm talking like 30 40 50 000 a month um and i recently just shared a lady who did my done with you and she has a service based business. So she does like micro, blading, the permanent makeup and that stuff and she's doing like she went from like i think she said she was getting like one customer a week. So now she's doing like three or four customers per day and i think she's doing about eight thousand dollars in sales per per week. So you know, as i get results like that things like that drive up the value of my services. If you do my service, you know i'm making you an additional thirty thousand dollars per month. It'S definitely worth a whole lot more than eighteen hundred dollars, but yeah uh. You know, study your competitors, study your market and try to implement as much as possible from these other brands into your brand. And if you like, to check out what your competitors are doing as far as their ads go to the facebook ad library and you can search, you can search your competitors and you click on all ads and it'll. Give you an idea what they're doing for content. Since i launched, i got one sale per week: yeah, that's really good, because most people don't see a cell in their business like in hair. For like six months, quick question: can you explain how to exclude a custom audience and i said targeting interest? Please sorry! I'Ll talk about your content, yeah, so um in your ad set level. So this is the campaign level. This is the asset level we're going to scroll down and you're going to find this button. That says exclude, and you click on it, and here is where you exclude your custom audiences, but it slowed down if your sales slow down. That means your traffic is slowed down. If your store converts at a 0.5. That means it always converts at a 0.5 regardless if the sun up is or the sun is down. So the issue is the amount of traffic you're sending to your site, so you need more traffic. Did you slow down on posting? Did you slow down all your engagements on instagram miranda? Did they answer your question? So you're posting an engagement? Well, no check. Ch! Excuse me um. If you're only driving traffic from instagram check to see what your traffic is. Looking like your engagement could have stayed the same, but your traffic could, you know, like fell off, but i'm gon na go ahead and wrap. This live up. I'M about to uh hop on instagram instagram live. So if y'all have any uh staff questions come join me on instagram, you