Is Customized Hair Care A Scam? Function Of Beauty For Target Review - Kayley Melissa

Hey everyone kaylee your friendly neighborhood, hair stylist here and today we are reacting to and fact checking function of beauty for target. Let'S go once again, i saw something over and over and over again online and i needed to try it hi. Welcome to my life and this time it's function of beauty. This is available at target and essentially what it is is a line of shampoo and conditioner bases that you pick out based on your hair type, and then you pick out boosters or add-ins based on what you want for your hair and you mix it all together And you have a custom, shampoo and conditioner from the drugstore. It'S been a little while, since i was this excited about a new hair care launch and i'm very excited to break it down for you guys today. What i want to do is look at how they're marketing everything and then take a look at the ingredients and see how they stack up to the marketing claims, and i think that way i can help you decide whether this is going to be a good fit For you and your hair, i do think it's really fun to look at the ingredients and teach you about ingredients, because, even if you don't pick up these, you can go check out. What'S in your shower and see what ingredients are working for you or next time, you're buying products take a look at the ingredients and just be a little bit more informed, so we're going to go through it today we're going to talk all about it. I'M excited. Let'S jump in all right, first things: first, let me introduce you to function of beauty for target. Now. Function of beauty has been around for a long time as a customizable, shampoo and conditioner that you could customize and order online. They have a little quiz. You can select your fragrance and how strong the fragrance is from light to strong. You can choose the color. You can put your name on it. It'S a whole cool thing, but now they've made the jump to being available in target. So no longer do you have to do the whole thing online. It'S right there. You can go to the store pick it up the way they're doing it is that they have four shampoo bases and conditioners based on your hair type and those fall directly in line with our normal hair type numbers. So you've got number one straight number. Two wavy number three curly and number four coily and hypothetically each of the shampoos and conditioners are formulated for that hair type, but then the cool, the fun. The awesome part of this is that, then you pick out your boosters. They have 10 of these itty-bitty little boxes and inside you have these little pods. They look like this. You have one for your shampoo one for your conditioner. You mix them in you can mix and match up to three of these to get your desired results for your hair, and that is how you can customize your hair routine from the drugstore. So as far as i'm aware, this is the first ever customizable drugstore line. I can't think of anything else remotely similar. It'S also the lowest price point for customized hair care. So it's not only more easily accessible by just going to your store, but it's also less expensive. You'Ve got ten dollars for each of the bases and three dollars for each of the boosters so up to 29 for your entire hair care. The very last thing you need to know about the products as a whole is that they are sulfate. Free, paraben, free 90, plus percent. Naturally derived depends on the product cruelty, free vegan made with recycled plastic and 100 recyclable. We stand so that's the general idea. That'S what we're working with and i've got to say the bright colors, the promises of beautiful hair, all just like me in - and i was like on the target page just so excited, but the very first thing that i realized was like. First of all, i have straight hairs on my head and wavy hair is on my head, which shampoo do i pick and then i was like here's 10 different boosters. I want all of those things for my hair. How do i only pick three so we're gon na get into it? I want to break down all the different ingredients that will hopefully help you figure out if you're in between on anything and also let you know which of the things i would avoid. So, let's go to school, let's put on our hair, nerd glasses and get to work okey dokey! So i'm gon na break down the bases for you guys so that you kind of have an idea of what they do, what to expect, which ones to pick, because you might be like me and be on the line between which shampoo do i pick. I will talk you through it first things. First, this is a base formula right, so we are customizing it. We are adding in our actives later. When you look at this thing, it is bare bones: it is ready for add-ons so much so that the first seven ingredients in all of the shampoos are the exact same. It'S not uncommon, but you don't usually see it this clearly, because, usually you have additives in there because we're adding our own they're not there. Yet what we do know is the soapy base like what kind of base what kind of shampoo what kind of suds are. We working with here it's actually really cool. They have a few different kinds of surfactants which are cleansers and they are all known to be mild and non-irritating and sulfate free, but they're also all known to have really good, lather and foam, which i can attest to this shampoo. It is so satisfying to use it like foams up through the hair, and it's not hard to like move it around and get to all the areas of your scalp. It is a joy and then there are a couple of the actives in each of the formulas that set them apart. So for the straight shampoo, they decided to go with coconut fruit juice, which is extremely lightweight, definitely hydrating and conditioning, but the lightest of weights. I think that makes a lot of sense. A lot of people with straight hair want that added lift my hair's been straight most of my life. I know the struggle of the flat flat roots, so we don't want anything, that's adding in more oil or weight there. This takes that into consideration. Moving on to the wavy hair guys, the main ingredient is rice, vermin, extract and if you guys saw my last video on rice water, you know that i basically became a phd in rice and i love it. There are a ton of benefits if you want the whole spiel watch that video, but to surmise it is an antioxidant. It is really good at improving elasticity, it has uv protection and it has amino acids and vitamins. It does so much for your hair. It also really helps you to be able to brush nicely through your hair, so a very, very happy good ingredient, okay, curly, shampoo and coily shampoo. They are very, very similar. The only difference is the order of ingredients 13 through 17, which means there's some more of some ingredients and a little less of others. It is still different, but i would say if you're in the store and one is sold out, you can pick up the other. One no worries the cool thing is that they have flaxseed oil and chia seed extract for the flax seed oil, it hydrates and smooths. It improves elasticity, it strengthens, and it is great for the scalp chia seed extract is really well known for curly hair. It does a lot of great things. Restores omega-3s restores the cuticles. It helps with elasticity. It helps with protein, it's an antioxidant. It does a lot of really good things both of these great ingredients for curly and coily, hair they're, also good for the scalp. I do have to say. I really appreciate that all of the add-ins in the shampoos are not only good for hair but good for the scalp, because you're using your shampoo on the scalp, and so they took its role as like a scalp cleanser into consideration when formulating. That is artistry. And i appreciate it overall, picking out your ideal shampoo, i'm gon na say if you have mostly healthy happy hair, perhaps virgin minimally styled or just extremely robust. I would say the straight hair formula is for you very hydrating, not a lot of pump and circumstance. If your hair is wavy to straight, but a bit more damaged a bit more thirsty, maybe a bit more dry. Looking you're gon na, like the wavy hair, shampoo, a lot more curly and coily, i would say just go ahead and use it by default with the beauty of curly. Hair comes a little bit of porosity and i think that this formula would be best for that. If you're on that line, that little 2c3a line and you're not sure i would just take it down to like your hair's needs, do you feel like you, need more oil and moisture at your scalp and root level, if so curly, if not, maybe so the conditioners, I really love these. They are formulated with a lot of really really great oils and all four have the same seven ingredients again. It'S just our conditioning base and these seven ingredients are all about making the oil and the water work together. Essentially, all they really do is they give that nice thick lotiony texture, but they also make it. So you don't have to shake your product up to use it, because if you didn't, the oil and water would separate and the formula would be separated and you'd have to shake it up, but because they're in there they blend everything together. The coolest thing about them is that they all add slip and anti-static properties to the formula, so you can brush through your hair more easily and it's not going to get staticky now before we jump into each of the individual oils that we're going to see here. Let'S just do a brief overview of penetrating oils and what they do for our hair. Generally, every penetrating oil is going to do four things number one improve the lipid barrier in your hair. There is water in your hair and then there is a lipid barrier outside of that to keep the water safe, improves two, it adds strength and elasticity three moisture and shine and four uv protection. Those are our core four and whenever i mention an oil that is penetrating, it does the core for that's going to save us a lot of time here for the straight hair conditioner, we have avocado oil, it does the core 4, with the addition of blocking dht, Which causes hair loss and thinning, so basically, it can help prevent hair loss too. Coconut oil is another core four, but it also helps to protect against protein loss. Coconut fruit, which is hydrating. We'Ve got all the moisture in the world from these oils. Let'S make sure we get the water too and then rosemary leaf, whose my primary benefit is to block dht. So they just kind of casually added a hair growth helper in there, which i'm not mad about and that's the straight hair formula. It is mostly meant for people whose hair is already happy. It'S not trying to repair damage. It'S just trying to keep things going, keep things good, protect what you've got moving on to the wavy conditioner. The star here is argan oil. We'Ve heard of her she's, pretty famous, she does the core four. In addition, it makes your hair a little bit easier to brush through a little bit more manageable and it helps protect against protein loss. Both of those things are great for people that have hair. That'S a little bit more damaged. Wavy hair would typically have a little bit more of a lifted cuticle, so it would be easier to lose protein and it would be easier to get tangles. So we add in argan oil to help to protect against those things. We also have some of our favorites that we just talked about. We'Ve got coconut oil, coconut fruit and rosemary leaf, so more moisture and protein protection, hydration and dht blocking. Then we make our biggest moisture jump to the curly formula, and this one primarily has shea butter in it. This one does the core 4, but it is also significantly antioxidant and antioxidant does a whole lot of things in here. Essentially, free radicals can run around and damage all parts of your hair from the outside structure to the inside structure and antioxidants. Stop it from doing that, so in curly hair. That is extremely important, because the curl structure relies on the basis of the hair structure. We want that as healthy as possible. You also have sunflower oil, which is the core 4 and hydrogenated olive oil, which adds uv protection and really nice slip, and then the coily shampoo is the exact same with the addition of castor oil. So you have more humectants more lipids in the formula doing a lot of good things just up in the antsy one more time. This one is a core 4 that also stimulates blood flow to the scalp stabilizes ph and adds significant luster so between all of those. If your hair is mostly happy go with the straight formula, if your hair is wavy to slightly curly, mostly happy, but a little frizzy gon na go with the wavy formula and then if your hair is super thirsty like it just needs all the oil just it Up curly and then, if you know that you need that extra oil on your hair and i do feel like curly girls really know their hair, they typically know when it needs more moisture. If you feel like that's you, the coily one's gon na be really good and now on to the boosters now these. These are what got me because i was like listen if these are full of silicones and like kind of bs claims about what they can do for your hair, i'm out, but then i started doing a little bit of research on it and i was like oh Wait these are good they're science based and they help the hair from the inside out. Okay, that being said now that i've done this research, i would pick different add-ins than i did so. Hopefully this will help you to pick the correct add-ins, the first time around. Okay, first of all, judging by the amount of reviews, this is one of the most popular uh anti-frizz. We should talk about our expectations first, because a lot of us a lot of us when we have frizz, we go in with a serum or a shine spray or anything like that to like tame, which is great, it does the job. We love styling products. The thing is that is really more cosmetic: it's a lot like makeup for your hair than it is hair care. So, if you're expecting your shampoo and conditioner to give you the same effect as your super slippery serum you're gon na be disappointed. However, if you want it to actually enhance the health of your hair so that it becomes less brizzy, you would enjoy it. So, let's talk about it, so this one is based on beetroot extract. It has been shown to improve manageability, significantly moisturize the hair, promote elasticity and give heat protection and color protection. So essentially it is significantly moisturizing your hair. It is adding manageability and it is protecting it from future damage, and that is what frizzy hair needs. Frizzy hair is frizzy because it's dry, so we want to add in that enhanced moisture, but i do think you're going to see cumulative effects and i do think if you really love your cosmetic hair, stylers you're, going to still want to use them just like skincare And makeup you want to use good skincare, so your base is nice and ready, and then your makeup applies so much better and the overall effect is so much better, but no more beautiful, because your beauty is not reliant on makeup, then moving on to shine, which I think is very similar to anti-frizz, like the things that help you to anti-frizz are going to help you to shine. So, let's see what they did here, they used amaranthus leaf extract, i'm not certain that i'm saying it right. It'S very antioxidant! It helps to add shine, it adds manageability and it reduces stringiness. So i'm not saying that it's as moisturizing as the antique frizz, but what i am seeing is that one of the things that they really tout in this ingredient is that it enhances your hair's movement, which is going to really show off shine. If you think about really damaged hair, sometimes it kind of just sticks straight out and doesn't really move a lot with this one. It'S going to help it to kind of flow. A little bit more. Reducing stringiness is also going to give a better overall healthy. Look to the hair and the antioxidant is going to help with the hair health, so i think look at the benefits of the two boosters between shine and antsy frizz that i just laid out and think about which one you want most for your hair. You could definitely double up and use both your hair would just be the shiniest, but if you want to pick one think most about what you want from your hair and now we're on to lengthen, they say that this one is going to help promote growth for Stronger healthier, looking hair and they have hops extract for that one. This one is very indicated for hair growth. In one study it was 73 as effective as rogaine, so there you go, you can use it as often as you, shampoo and conditioner, and you don't have to use rogaine and it will help with hair growth. So we love that one moving right along this was my surprising one strengthen they say it's going to increase your hair's natural resilience and elasticity, stimulate healthy hair and help protect against future breakage. Now they use pea, sprout extract, which is significantly indicated for hair growth. I mean i found way more literature on that than i did on hops, so very well known for helping to decrease the amount of resting hairs and increase the amount of growing hairs. So it's also good for hair growth, but it's also extremely protein. Full adds elasticity and protects from future damage. I don't know if y'all just heard what i just heard, but i just heard that i could use the strengthen instead of the lengthen, get the hair growth benefits and benefit my actual hair strands that are already here. I mean that just seems like a win-win situation, i'm just saying and now moving on to the volumize booster, this one we again need to check expectations as much as i would love to be able to just use shampoo and conditioner and immediately have voluminous hair. I know you know this too. You have to use products, you have to use tools, you have to style your hair, that's just how it goes. We'Re not going to expect this to be hot rollers and volumizing mousse and hairspray we're going to look at what it says it can do to help us get to our volumized goal. So this one has amaretto seed extract and corn starch and together these are deeply repairing and protecting. Now, if you are going in with the mousse and the teasing comb and the hot rollers, you need that absolutely. But in addition to that, both the seed extract and the corn starch have been shown to swell individual hair fibers to actually make them bigger, so each little individual fiber is a little bit thicker. That means that all of your hair is a little bit thicker. So everything is going to look more full and be better for styling those big hairstyles, okay, soothe scalp. I actually picked this one out because i was like um. My scalp is super itchy right now, because it's winter and i feel like i make a video about that every winter because it drives me nuts every single time, and i was like sure i want my scalp suit. I did the research on this. It is so cool they use xylitol, which is significantly antimicrobial, including fighting molestasia, which causes dandruff cut and overall it can be used to help fight a wide variety of scalp ailments. That'S awesome! So not only is it soothing because it does help to hydrate and produce collagen, but it's also helping to treat any kind of infection or growth. We might have going on. No shame in the game. It happens to the best of us, possibly to me, given how itchy my scalp gets in the winter. I don't know, of course, it's always important to see your doctor about any significant issues, but if you are having a hard time with your scalp yeah, absolutely super love co-signed on this one. Okay, deep conditioning this one really surprised me, i was expecting oils or protein or something like that nope, so they went with apple extract, which is significantly antioxidant, deeply moisturizing and helps to protect against water loss. So again, with antioxidants, it's stopping any of the crazies that are running around destroying things in your hair, making your hair a happier more stable place, getting the moisture getting the hydration, but not in a way. That'S going to interfere with the deep conditioning mask that you love to. Do we love to see it? I don't expect this to weigh down your hair at all, but i do expect that it does significantly condition your hair, which is very cool. Okay. Moving on to thermal protection, i have recently discovered that you truly don't have to only use the sprays or the bombs on wet hair right before you heat style. You can also get it out of your shampoo and conditioner for this one. They use hydrolyzed sesame protein. It is really good at repairing and water retention, so basically helps to fix past problems keep the current hair happy, but it also creates a film around the outside that is especially activated by heat, and it helps to protect the hair from heat. It'S also water soluble, which means that it does still wash off. You don't have to be afraid of the whole film thing, but yeah it leaves behind a protective layer so that when you blow dry your hair style, your hair, you have a layer of protection. If i was to use this one, i would definitely still use my spray-in heat protectants, but i would expect that this would help catch me in the times that i forget to put it on, because that does happen and laura would say far too much. The curl definition booster again, let's talk about the difference between cosmetic styling versus creating a healthy base. This is not going to replace plopping and squishing chicken dish and using your creams and your gels in whatever routine you've created that really helps your hair you're still going to have to do all that. But hopefully this is going to help with the base of all of it. So what we have in here is flaxseed oil, chia seed, oil, caprylic acid, don't worry a good acid and xylitol and all together, these are significantly anti-humidity anti-frizz and they form a film that somehow helps to protect your curls general shape and structure. I don't completely understand how it works, but the scientists that wrote it were very sure, so i'm just gon na believe them. If nothing else. We know that flax, seed and chia seed are great for the hair. Caprylic acid really helps prevent moisture loss and helps to condition and xylitol great things as well, so you're not going to go wrong and finally color protection guys. This is my favorite one. You want to know why, because it's rice based two different ways: we've got rice seed protein, then you have phytic acid. Another good acid and just general rice extract rice is significantly indicated for protecting against uv damage. That study that i found in my last video that made me so excited is still applicable here. They proved that rice is effective in all of these categories. Um, let me read: it increases elasticity. Protein conservation protects, keratin, reduces lipid, loss, enhances, shine, protects color and enhances the surface of hair. So if you're keeping score at home, this is very, very good to help protect against uv damage. But it's also good across a number of other markers, that's going to help with the health of your hair. So this is a good multifunctional one to put in as your booster rice is really good for things like elasticity and shine. So you're gon na be getting that in addition to the uv benefits - and you can put this in with your wavy shampoo and get the benefits of all of this rice protein and the fermented rice water extract. I mean after my last video i am very pleased about that. Okay, that's the boosters, there's 10 of them, so that was a whole lot of information. I do hope this helps. When i picked out mine, i picked out the scalp soothe the lengthen and the strengthen again. I might prioritize differently now my favorites looking back are the color protection for obvious reasons, strengthen because you hit multiple birds with that stone toy birds, though never real birds. Right now, really really loving the whole scalp suit thing. It'S doing great things for me in the winter, but i think for the spring i would probably add in either the thermal protection or the deep condition both of those have caught my eye, and that is the whole overview of everything. Thank you for buckling. In with me, if you're still here, you're a real one, i think it's so cool to get to learn the behind the scenes of hair care and understand why and how these brands are trying to address our needs. It'S super cool, but it also helps me to pick out things that better suit my needs, so i hope you guys are feeling that as well. I do want to talk about what it was actually like to use them like going beyond the label. What was this actually like, and to do that? I'M going to need my sister anna, laura hello, we're matching today. Somehow you look a tiny bit less like the rock than me. Hmm, it's a lower neckline okay. So we both decided to use the wavy, shampoo and conditioner. I'Ve got to say i love the colors in this line. Yeah it was super cute. Very good packaging expect nothing else from target. I love that these are super squeezy like really easy to squeeze more brands. Need to get on that they do. I need to do a lot less of like working the product out of the box right right. I hate that war after it gets to like this empty. What do you think of the smell? Oh, my gosh. I think this is like top three favorite scents in a shampoo i've ever smelled for sure it's a peach. I thought it was jolly rancher. I was wrong. It stays on your hair really well too, and then for my boosters. I picked the lengthen, strengthen and scalp soothe. I did the deep conditioning and the strengthen, so it's super easy to squeeze them into the little bottle and shake them up. Oh yeah, i do have to say that, like i was concerned about mixing them up, this is fairly watery and really easy to shake up that one. I didn't have a hard time with either and they leave enough room in the bottle right to shake it around. The first time i squeezed this out into my hand, i did have to re-shake it up again and do it like. I saw a little bit of separation, see so it said to shake it for 15 seconds. I went for a full minute and i went as paint spinner as possible wow, okay yeah. I did. I just like shook it up for 15 seconds. Oh no, maybe do a minute. It sounds like that. Did a little bit better. It worked real well. So i feel like a lot of the things that we picked are cumulative you're gon na get after a long time. I'Ve used this about four or five times. The scalp soothe, however, is something you can experience immediately, and i did i had a very itchy scalp. It was getting embarrassing, really really very itchy person in the winter. I really am it's so bad. I did see the benefit of that pretty much right away and knowing that i'm using the lengthen and strengthen, and they both help with hair growth. Yeah i mean i feel like my hair is just like shooting out of my head right, but as far as the experience goes, it was really nice in the shower. I got a little footage for you guys in my uh, my little shower scene. It is so sudsy it is it lathered up so well moved through the hair super. Well, i felt better than better than sulfate shampoos. The shampoo felt almost moisturizing while being sudsy, but as soon as you wash it out, you had that very clean feeling, like i didn't, feel like it was going to be weighed down in any way, but it was so easy to move around. I was a little concerned at first i was like. Is this not going to feel very clarifying, but as soon as i washed it out, it felt really good yeah the conditioner? It'S like super lightweight and almost jelly yeah, but it does moisturize the hair really well. Even though this is day three and my hair is full of texturizing spray and dry shampoo, i still have shine yeah, your hair is very shiny and i do feel like it was immediately softer the first time i used it and each time i use it, i'm Like re-upping the softness and yeah, that is something that i have noticed. Yeah, that's really that's really big. Coming from like a gel conditioner, i'm typically more of like a fan of the lotion conditioners like the really thick ones. That'S what it feels like it's doing. The most probably just you know the perception of it being thicker, but this really did make the hair feel that moisturized immediately as soon as yeah. It was really it's that penetrating oil got ta, love it. It gets in the hair it does. I do the squish. Stick condition method, so i really feel the difference between how quickly and how fully it's getting in there i'd be really interested to see what the curly conditioner would do for you yeah. I would be interested to see that too, because i was definitely on the fence between straight and wavy and i'm i'm very glad that i went with wavy after finding out that there's not that much difference in the formulation, because i was i was really racking. My brain, but now i'm like okay, definitely wavy, maybe curly. So overall, i had a great experience. I do it again. You have two add-ins so overall for you, this was 26 and overall. For me it was 29.. I feel like that's, not bad. I mean i know that it's not three dollars from swap, but you guys also heard all the benefits and the fact that they're science-based plant-based and all the other things that we love. I think it's worth it. I understand if it's like, not the budget, that you have or want for your shampoo, but i do really like it and i do think it's worth the money yeah. I agree. I'M someone who, like i think, a little while ago on your channel, i just made that discovery that some people mix their shampoos and conditioners to get different results. So i'm very much. I'Ve always bought a set of things and i've always just committed to it and gone with it, and over the past year i've really been learning what it's like to mix and match, and i feel like, if i had this a year ago, it would have made That transition a lot easier because it really does break down in a really user-friendly way. What kinds of things you should get for your hair goals, but overall, i mean really good choice. I think it is a really good quality for the price point. That'S the biggest thing like i understand that it's not the same as the four dollar, but you're also not getting the same kind of ingredients not even close to the same ingredients as you do and like those lower end, drugstore products. So, as far as like bang for your buck, i really feel like they really delivered so overall big thumbs up from us, yeah pair nerd approved and normal person approved, and also just experience approved. It'S not just good on the label. It'S good in the shower definitely recommend all good. Thank you so much for trying this out and giving your feedback oh you're welcome. I am happy to be a guinea pig any day. I will always offer up my hair for science. Well, as long as i know, it's like kind of safe, i was like hold on. That was a very bold statement, no binding contracts, all right, bye, susie. Thank you, bye, all right. Well, that has been my scientific analysis and review of function of beauty for target again very pleased really really love. It hope you guys enjoyed this video. Let me know what questions you have below would love to answer them. Do i need to review another line? What do you guys need? Let me know again comments below if you enjoyed this video hit, the like button to help support my channel and my exhaustive research and if you're new here, you can hit the subscribe button to join the braidaholic family here on kaylee melissa, where we learn everything about Hair from care to styling, and, of course all of you guys, can hit that bell icon to be notified every time i post a new video, but that is it for today, so whether you're, old or new or a casual lurker. Thank you for spending time with me and i'll see you in my next video mwah bye. You guys might be noticing that my bangs look nice and symmetrical today. If i do say so myself, it's because i've got this little extension in you, don't know what i'm talking about. Uh watch my botched curtain, bangs video, let's just say this site - has a chunk taken out of it. That i didn't do awesome.