Pura Luxe Smoothing Treatment "Ethnic Hair"

A step by step demo showcasing the Pura Luxe treatment on ethnic hair! Watch this client's hair go from tight kinky curls to smooth, shiny tresses.

Our treatment is safe and highly effective for all natural hair types.

It is made from natural proteins and aromatic essential oils which penetrate and protect the hair. This allows for a customizable smoothing treatment, leaving hair straight, frizz and damage free, and filled with moisture and shine.

Pura Luxe's proprietary breakthrough formulations contain amino acids. The amino acid penetrates the hair, expands and weakens the sulfate bonds but does not break or damage the hair completely so after smoothing the hair remains strong with its natural thickness.

Stylists, get certified today and add Pura Luxe to your list of services: www.puraluxe.com!

Hi guys we are gon na be doing a poor Lux treatment on Polina today I want to know, first of all, what it is exactly that you want to achieve with results. I would love for my hair to be more manageable and for a long time. Well, that's good! We can do both things, so she has very kinky curls. I'M gon na assess her hair before we choose what type formula I would have be using. So it's me to smoothen straights for Lux. Non-Toxic treatment is what we're gon na do on you today, it's gon na last up to six months. There'S me no downtime. When you're done with your treatment, we always encourage to color, highlight after treatment as opposed to before treatment. So, let's say 2 or 3 months, and you have some new growth, we'll be able to do just a root touch-up, so there's no danger of breaking the hair. If you overlap the new root touch-up over an existing treatment, we also are able to do a treatment in between where it's just the frame, because this part seems to get curly or come back. The quickest, so you're able to just do a frame treatment as well. In between so you're set until the whole six seven months until it fades out completely, and then you can do the whole thing all over again, let's get started so we're gon na be using the protein smoothing treatment. That'S the base. This is used in all of the different formulas in this particular situation. We'Re going to be using about five ounces, these second product, we're going to be using, is the protein boost. This will help boost the treatment and accelerate it and allow it to achieve the straight smooth and straight results. You don't want to go above 20 % so because we're Minich seems such a large amount, we're gon na start by first adding the boost and then the base. So now we're adding about 5 ounces. It'S really important that it's combined really well right, so we mixed our formula and now we're ready for application. My friend Oprah's gon na, join us today and help me with application, so we'll be sectioning into four sections. We made sure that Helena's hair is washed. The shampoo only and we're applying the treatment on a hun percent dry hair with this type of hair, we can achieve actually pretty amazing results application. The way it's applied needs to be done correctly because it is so kinky and curly make sure it gets everywhere. Here. We'Re gon na start with framing the section about a quarter of an inch from the scalp. Can you take about an inch section, an inch wide, a little half an inch thick apply it to the roots through massage it in goes back to saturation. It'S very important. Some people can do it all and not get the results they need, and it's because they're not saturating enough, because this product is rinsed out of the hair 100 % before you flat iron. You have to make sure that it's saturated enough and that it really penetrates to the cortex of the hair, so those Pixies really massaging didn't doing 90 % of the work with his hands and then just combing it for it. We will see when we're done. We'Re gon na continue with application, make sure it's all saturated all four sections: it's important to note that when you're dealing with hair, that is more resistant, curly or coarser you're going to be increasing your amount of boost which we did with the formula. It is a long processing time, but it is that will ensure that it penetrates and it really gives a stylist some time to take on another client really maximizing that time. Okay, so we finished application and now we're ready to move on to the next step. Processing. We'Re going to use our infrared lamp since it's a bit kinkier coarser hair about 40 minutes with heat and 30 minutes, fidelity we're adding about 10 minutes on to the processing time, and so you have your hands-free to move on to other clients. We want to make sure that the lamps are about seven to ten inches away from the scalp. We don't want their scalp to be too hot and for them to be uncomfortable. Processing lamp is really important at one of our mandatory accessories. It'S also a great lamp that you can use for color in highlights, so there's multifunction with this lamp. That'S really great one. Do you want to avoid? Is a hooded dryer? Don'T want that because that ends up drying out there as soon as processing is done, then we will rinse the hair really well and go on to the next step. We just finished, processing and now ready for the rinse, so we're gon na be rinsing. Your hair. All the product out of her hair before we rough dry and flat iron. So, even if this takes five minutes, ten minutes, whatever you feel like it needs to take in order for you to feel like there is no product left in her hair, is the right amount of time. You should be able to feel it just like you would be rinsing out color kind of stops being that slimy sort of feel finish, printing out her hair. Now we are gon na brush and rough dry, 100 % so that we can get ready for the next step, which is flat ironing all right. So now we're gon na be flat ironing this hair you have to this is a really important part of any other treatments, but specifically with the really curly kinky hair. You want to make sure you get these little small pieces, these little ones down here at the nape of the neck. You can't even use the comb. You have to use your hands to really get them. The iron is at 450 and we're doing very small sections and we're using the easi comb, especially important for this type of hair. It helps keep it stretched so that you have an easier time straightening it we're doing nine to eleven passes. If you see any sort of static or breakage or any like that, then you, your iron, is two pots or you bond too far. You'Ve gone too many passes, as you can see, he's really pulling the ends so that it's straight and stretched a lot of times. He will get so concerned with the roots in the middle, and they kind of just the ends of the hair is an afterthought which is not good, because then you know the smooth hair and curly ends. You don't want that. Make sure you take like a half inch sections you want to use the center part of the iron. That'S where the hottest Flatiron is the second mandatory accessory make sure you use a titanium flat iron. That'S in Bishan, not one. That'S fallen on the floor 100 times or that you've had for 10 or 15 years. The heating elements won't be good, it won't be even and you're gon na have uneven results, even if you did everything else right, correct, so we're gon na finish up the rest of the sections before we do our final rinse all right, so we finally finish the Flat ironing whole sections and now we're ready for the final rinse, I'm going to be applying rinsing this and then applying the protein repair. Let that sit for a few minutes apply the pour left protein mask just because I look how it feels how it makes the hair feel protein repair. We apply this like you in a mask, even though it is not a mask, but this helps pH balance. The hair, let it fit, we've left the mask fit for about ten minutes. Now we're gon na rinse it out. The reason why we don't shampoo during this stuff is because you want to make sure we're not taking the product out completely just in case there's a section or any little area that we have to fix. We don't need to apply any product at all and we just use the flat iron to go over that little area a couple times as opposed to waiting sending her home having her come back two or three days later, to fix a small area. If that was the case, you would have to reapply the product and process Russia and dryer here 100 % to see the final reveal. We just finished rinsing her final rinse, and now we are going to brush and rough dry to see final results. Alright guys, if you can remember her hair, it was crazy, frizzy, kinky, curly check this reveal out. This is after a rough dry and just using my fingers and a regular brush to dry it out. Super shiny super soft super manageable. So what do you think? I love it. That'S perfect, I think, makes me so happy. These results will last up to six months. Point your root grows in you, come see me and I'll. Do your touch-up, no downtime, alright, guys! This is a fun one. Thanks for watching you

Mikaela: Will everyone’s hair type end up with results this straight?

Miss Beautiful: Lol looks like a relaxer. Wow, the lady actually needed help with her client! The guy practically cooked the client's hair. Who flat irons like that? Omg!

Emma: So you relaxed her hair

itsME Niki: About how much does this cost? Where can I get this done? I havent seen this option at any salon before. I guess many ethnic salons don't have this option.

You May Also Like
More Information

Leave Your Response