How To Color Hair White - White Hair Color Tutorial
- Posted on 05 December, 2018
- Hair Knowledge
- By Anonymous
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What'S up guys welcome to today's video now in the salon? Have you ever had a challenge when somebody comes in and they want white hair? Well, today, I've got a tutorial for you guys, I'm gon na show you guys some tips and tricks that I picked up. Not only over the last fourteen years of doing hair color, but also over the last couple weeks, learning from some of the best in the industry so sit back, relax and get ready to watch this video. Here we go welcome to the video guys today. We'Re gon na be doing a whiteout technique on my guest Crystal's. As you can see, she's got roots, probably about a level. Seven she's also got blonde ends. I'M gon na use two different products: a wet brush and I'm gon na use blonde life Lightner from joy, Co lifts up to nine levels, so we're gon na get our super blonde and then I'm gon na use a special toner formula that I'll share with you. Guys at the end now you're gon na notice that I did shampoo her prior to putting on this application. Then I go through with the wet brush and I brush her out the reason I'm shampooing her first. I learned this from a guy named hair like a boss, which you guys have seen either on our F se on-demand app. We just filmed with him a couple weeks ago. I picked up some tips on creating that perfect blonde. Now, there's two reasons why I'm going to apply this to her wet hair. I clarify her. Hair first gets all the impurities minerals everything out of her hair. First then. The other reason I really like this, and probably the main reason why I like putting it on her damp hair, is the fact that the lightener glides through the hair so easy. Like you guys know, when you're putting Lightner on the head, it tends to dry up, gets very thick, so when you put it on the damp hair, it just slides right over it. So I like the way that I can saturate the hair using the lightener in that way. Now I'm doing things a little bit backwards with crystal because she already has blonde ends and I don't want the lightener sitting on them, so I'm going in with her base. First, so going in, I want to do her whole entire base prior to the ends, just because I want to get that lightning, I want to get it lifting up. The other thing I want you to notice is how much saturation I'm doing I'm saturating fully. Like you can't even see through it really caking it on, I'm gon na go through a lot of Lightner doing this, but this is also a more expensive process to do in the salon. So you want to make sure you're charging for it, but you don't want to skimp on Lightner, because that's what's gon na give you the most even result at the end. The other thing I like about using multiple ounces of Lightner is the fact that it starts to kind of conceal the hair or incubate the hair as you're going along and it doesn't dry up. So I think where a lot of people go wrong doing this technique is that they they'll not saturate the hair as much, and it starts to dry really quickly. So they only get about 10 15 minutes of lift when you actually have it fully saturated and it's the product stays wet. You get multiple like a lot longer of lift, so maybe 20 30 minutes of lift. Instead of that, like honestly, this never even dried up - and I had this on for probably about 40 minutes total. So now I'm speeding everything up. I'M gon na work through it no need to talk through this guy's doing the same thing throughout the route as we go. Okay. So now I'm gon na move on to the top. Now a lot of you guys might be saying or thinking that. Why did I start in the back and not in the front, because the front you want to get lifting and going so the reason I like to do that and just this is just over my years of doing hair. I find that the back is always the hardest. The process - I don't know why, but I also find that I never want to over process the front. So sometimes you can over process a little bit, so I would much rather start that process in the very back. I also only take about 10 to 15 minutes to apply this, so the difference between the back portion and the front is not that large, so it doesn't take that long for the front to catch up. That gets the most heat. I believe, because when I put the rotator on from Minerva, I've got that processor, the color processor that rotates around her head. So when I put that on her hair, that's really getting the top the most I mean it does reach around to the back, but the back has so much density. So my feeling is - and again it's just my opinion, but I believe that the front process is much faster than the back does. So I like to start with that. So I just worked my way through still doing the roots and finishing up the sides of the head, so now we're moving into the back and and really just pulling it from mid-shaft to ends. At this point, so we've already started the process. We'Ve got our whole roots on. I start working that Lightner in now notice. How many times I apply more and more Lightner. I load her head. Her heads probably gon na weigh about 5 pounds after I'm done putting the lightener on so I just worked that through from scalp to ends working in checking the base making sure it's still fully saturated and pulling the product through now. The other thing I really love about this is that, because I'd started it on damp hair, how smooth the product works through we talked about that at the beginning. I think it creates less damage because you're not pulling and tugging on the hair when the bleach starts to dry off. So I really really like this process. It was one of the biggest things I took from hair like a boss. Doing his technique was putting it on the damp hair. I really really like that. So just painting it through multiple coats of Lightner soaking, the hair to get a nice even result at the end to incubate it. You can see how much Lightner I put on crystals head, but that's the key guys. You want to make sure that it stays saturated, does not dry up and then you get that hold. So now I'm going in with a great product that will help fight freeze, but it also detangles the hair, which is kind of what I'm using it for and it's made for blondes. This is the joy Co. Blonde life brightening veil really dig this product for working through the hair. Now I'm gon na go in on damp hair and apply my toner, which is the 9 SB from joy Co, which is their Demi line. So I'm going through and I'm just working that through again on damp hair, it's got a really really nice deposit to it. So as long as you are at that level, 9/10 area, you get a really cool result with this product. So I'll work that through scalp to ends, and then this one I did start in the front, because I want to make sure that is the spot. That gets it the longest and I just keep working that product through up and down. And now you can see our end results, how blonde how bright the nice even tone that it gets. So I hope you guys find this technique valuable. Let me know in the comments, if you have any questions, I'd love to answer them. Thank you guys. So much for tuning into this video make sure you check out free salon, education, comm for more videos and go to joy coat comm. If you want to learn more about the products used in this video. Thank you guys so much for watching right, guys in. Like always, if you liked this video then make sure you hit that, like button share this video with your friends subscribe to the channel, I got new videos coming out all the time and go to F se on-demand comm and download our app. We have hundreds of free education, videos all organized and ready for you to watch on there. Like always, I appreciate you guys supporting the channel and make sure if you made it this far in the video all the way to the end. You let me know in the comments below I'd love, to hear that. Thank you guys so much for watching I'll, see you on the next one thanks
Comments
Rachel Foster: Love this technique on all my clients!! Couldn’t have agreed more with everything you said!!
James Copeland: To those who are making comments about bleach and shampoo - this method is perfectly safe so long as you make sure you thoroughly rinse out all of the shampoo. Also, when you are shampooing or conditioning a client, you should never be lathering it into the scalp directly. Work and massage your fingers through the hair strands but never massage it into the scalp - this is one of the biggest errors that people make and if your training is top class, then this will be drilled into you. And lastly, this method in the video is only really suitable to those who have dark roots and already lightened ends - if your client has a full head of dark hair, begin with ends first with foils. The roots tend to develop quicker than the ends because it is accelerated slightly by the natural heat of the scalp. Another reason why so much of the product is being used to lighten the hair in this video is also down to the consistency of the mixture. It is quite thick - which isn't necessarily a bad thing - but that does mean that you will require more of it to ensure you're getting it onto all of the hair strands so you don't end up with spots or streaks. If you have taken a partition of hair while applying the product and hair strands are overlapping, then don't be afraid to use a comb to separate them and once again apply product. Needless to say, it's refreshing to see someone be critically honest about the fact that you should not be cutting corners on the amount of product used and best practice is to calculate those costs into the final price for your client.
Gamer Named Darvit: I also usually start in the back, especially when going lighter, and have always gotten really even results. Recently I've started working on damp hair and it doesn't dilute the results at all. In fact, it does make it A LOT easier! <3 the video; good information, thanks! :)
H. Hochman: This is awesome! Now I’m not so scared off when someone requests this You’re awesome as always Matt! Thanks for the wonderful educational videos! It truly helps more then you know ❤️
Ashane' Shabree: Love this tutorial & her hair turned out amazing. Thanks for sharing !!
Jean Keats: I feel a sense of comfort knowing someone likes this color to go to the trouble of changing their hair to this color. Thank you for posting this. I cried many tears over my once brown hair. It was a deep brown and was so shiny. I found that darker hair reflects light better than light color hair. I love natural black hair. It has blue highlights and shines like glass!
Jana Dubcova: Marvelous! Looking for confirmation when everyone does it wrong is excruciating! Exactly what I've been looking for. Thank you
Roberta Palladino: I love this look!! Thank you so much for sharing!❤️
Caroline Snellgrove: Love this video. You should totally do more hair coloring videos. I learned a lot! Thanks for the tips and tricks!
Allie Girl: I remember peeps always saying I couldn’t use bleach on wet hair! Thank you so much for putting this out there. And I was also taught not to do that in beauty school.... but my teacher also taught me to learn the rules so that you can know when to break the rules!
Savannah Keo: I just went golden blonde today, I plan on going white blonde in two weeks. I really like your techniques on applying the products. Yes, I agree that the bleach does burn a little but I’m used to it. The longer it sets the better the end results. I will tell mu stylist this technique, I really appreciate your honesty! Amazing turn out!
Rebecca Gonzalez: Super excited to try the technique out! I specialize in platinums and I think this is going to make things much easier. Thank you so much for sharing!
Lee Thomas: Love it ! Never knew you could bleach wet hair. Love these education classes . thank you.
pamela valeri: Love the wet hair, makes application so much easier and even . Great job!
Beauty2Envy: Great video! I like starting in the back too. I always find that if for whatever reason the back ends up processing super fast it's a lot easier to rinse out than trying to rinse the top and avoiding the back of the head. :) Did your client have any sensitivity to the bleach touching her scalp?
Julia L: Hi, i always love watching you work, you are always so precise and informative however I do have a couple of questions for you: 1. What percentage of damp is her hair at when starting this? 2. Won’t damp hair dilute the lightener? 3. When shampooing are you only focusing on the hair strands and avoiding the scalp? Thank you in advance ! :)
carbinja: The back takes longer to process because, temperature on the head from the crown down is colder than on the top to the front sections
justine martinez: I love the way you bleach the hair. I can see the safety of every client who want to have the same color as your model. Thanks for the technique. More power.
Lumi LaBonte: I have her same hair texture and using the Ms. Clairol box color gets it platinum. For people with thicker strands: might have to use bleach and if you do pls use Olaplex :) It really works as to keep hair healthy. I even use the #3 for conditioner and my hair is very healthy, full, and pretty long...to my bra strap.
Jody Mathey: I tried this at work today and the result was awesome and no hair left in the brush during the blowout!!! Thank You, Thank You!!! As far as my client was concerned it was white and she loved it!
Sue: My reasoning for doing the hair on the back first is: 1 The root area isnt exposed to the light and sun rays like the front is and the cuticle is more compacted. It came out fab!❤️
Crown Jewel: Love this! Thank you! So excited to use this technique!
Kim Brown: So I tried this on my client yesterday and it turned out pretty good. Saturation was the key..I needed more product and my timing was alittle short but better safe than sorry. Thanks for the video!! Her scalp was just fine!
Lily Myer: Love the color and end result. Great job! Beautiful!!!
1111 Balls: this is hilarious ! I’m in school and I practice on hella mannequins! and lately I’ve been giving them all over blonde hair using this technique! I thought it was illegal cause I saw nobody doing it like I was until this video! though I will say don’t expect a lot of lift from this process! maybe 2-3 levels max and hair should be already previously lightened! if hair was not lightened already id opt for the platinum card technique especially working with dark hair or hair that has been previously colored! great video and tips tho
Hildene Rodrigues: Parabéns ficou linda
GENUinEVE the art of letting go: watched it to the end appreciate the time and energy you dedicate to this channel. Thanks for the great tips
Raquel Caraballo: I absolutely love that all the rules get thrown out the window to create something beautiful, as long as, as a stylist that you have the guests hair in integrity first on your mind, know who you are working on, not everything is gonna work on everyone. Just a note. I love learning from this channel and I use some of the things I learn and they usually come out amazing. ( like starting a haircut with my weak side thanks Matt)
Erin Lee Feller: Hey, thanks for the video. I have a real problem with my hair turning purplish when I tone. I find it extremely difficult to get an even color. How long do you keep the toner in, and if my ends are already light, do I still use toner at the end? How do you get the even color when the roots are freshly bleached? I've done it about 3 times, but now it just won't work! Any suggestions?
Adrian Gomez: Super amazing video!! Thanks for the great tips
Mary Kathryn Rhodes: LOVE ❤️ thank you so much for posting! Would love to see one on a natural level 1 or 2 , most clients in my area are naturally very dark and want to be blonde blonde! Again thanks so much
vicky stevenson: I really enjoyed this..fantastic job...perfect color
Mystique Goodall: Thank you so much for making these videos. They have helped and taught me so much!
C S: I love this. The idea of applying to wet hair is a great. By the way I shampoo my hair before I lighten it. No problems. If you aren’t using any developer above 20 on scalp, you won’t have any irritation. This was a great video!
Mazal Gadelov: Amazing tutorial!! Thank you for sharing!!! The roots that I lighten up tend to take less of the toner (they usually stay a bit more yellow than the rest of the hair). Do you have any tips on how to fix that or why it happens?
Boni Hills: Wow, great job! Looks gorgeous.
Wispafish: I love how your channel smashes the standard mould of salon education! Boom!
Angie Adkins: Beautiful!!! I find it interesting you could lift her enough with 20 volume to achieve this color. How long did you leave it on her roots? How long did you leave it on the rest of her hair? How long did you leave on the toner?
Thomas Dazoxa: I was always told not to bleach hair wet, only dry, as it would bleed. I guess you've just got to make sure it's sort of wet, but not dripping.
Asika Rai: Hi Matt, Your video is always so amazing. I ❤️ your all videos. This technique is very helpful. Thank you very much for giving us free education
mishita Cardona: Me encantaría que tus vídeos tuvieran subtitulado al español me encanta tus videos y como explicas super bien
LilHairGal78: I have always wanted to do this on wet hair but I was taught in hair school that because of the water it doesn't penetrate the hair well enough, but I feel it would be so much easier to apply to wet hair because it is so dry. It also feels like (by watching this video) that it would apply a lot faster because you wouldn't have the dry hair vs wet hair from product. Does that make sense? lol It is so much easier to explain in my head.
Daisypetal100: Great work. You're talented. A person's hair is not something they want to be cheap with. I go to a salon for my haircut and blonde highlights. It's good to have a professional do your hair. Minerva's hair looked great after you did it. It looks like a professional did her hair. It always looks better when a professional does our hair.
Faith Lewis: You did a really good job and it turned out gorgeous. My only complaint is the misleading title. I’ve seen white hair and this isn’t white. It’s platinum blonde. And yes, there IS a difference. But even so, it still looks really good. I can tell you’re good at what you do.
Nina Ayala: I love that you’re doing so much more color techniques!!
Karina: Thank you for this! Can't wait to try this in our salon
Sarah Jay: I’m already a level 9/10, but I cannot WAIT to use this toner next time I touch up my roots!!!
Heather Johnston: Going to try this! Love JOICO products. Best lightener. Guess it’s been too long since I took a color class though - always thought water deactivates bleach... hence why we apply on dry hair. But I’m totally willing to give this a go. Thx!
Who Why: This was really good bc we weren't taught that in class. I can't wait to try that technique with my hair before I do anyone else. But thank you
Janae Miller: Gorgeous! This was very informative!
jason Shores: Back in the mid '90s I was obsessed with having white hair. The lightening technique is pretty much the best I've seen. My favorite toner was called Virgin Snow by Manic Panic. My hair always came out perfectly white. Used to get a lot of stares. Love love love white hair.
Ruby Blackstar: I would like to see this done on natural ethnic hair.
amandalyn balchunas: This is the greatest video I have ever watched Thank god someone who actually knows what to do for clients with white hair like me
Marisa Brocco: Great video!!!! I have done hilites on clients with wet hair as well so much easier to control the hair. Love your channel!!! Thank you for sharing your knowledge!!!
Biffy Whispers: Will most certainly be using this damp hair tip in the salon love the end result the colour is so clean
Women 65 and Over: How long did the entire process take? I'm a licensed hair color tech and just asking because while it glides thru wet hair easier, doing it on damp hair weakens the level of lift. I am trained Matrix color tech and licensed since 1979.
jennifer shackleford: So I started watching your videos because I had a color correction to do and I was extremely nervous because she wanted and ash blonde with silver shadow roots!!! So I looked and looked and ran across on of your videos!!!!! I used everything you used in the video and applied exactly how you did!!!! I want to thank you (and others like you for sharing your knowledge), because it turned out the way it was supposed too! And now she is a life long client! (she was brand new to me) and I'm more confident with blondes now! Please keep posting and I'll keep watching!
White Rabbit: I’d love to see what this looked like after a few weeks; how the toner faded over time.
Shannon Nicole: What do you think of damp hair for a balayage in foils? I’m happy to know I wasn’t the only one thinking if water touches lightener is doesn’t dilute it. For me it reactivates it and keeps it moist while still lifting. But I’ve never had damp hair for a balayage, I’m thinking it could make the blend even easier so you don’t have to tease (that’s my technique of choice for balayage). So yes to damp hair with balayage in foils? Or no?
Ami Offenbacher-Ferris: This is gorgeous! What was the total working time from start to finish? Thank you!
Missy xox: Starting in the back how I learned to bleach in beauty school in the 80’s, the back hair is always darkest and takes longer to lift. One theory is the the top and front hair naturally gets more sun exposure so it tends to be lighter,
Missy: thank you so much! this video was amazing! i have the perfect blonde now!!
Revena Ashkebee: Gonna have to try this next time I change my hair colours. Thank you I watched the whole thing. Every informative
GaaBs Estébanez: I love it!!! Thanks for this free help
Cheryl Holmes: You are right in saying the back takes longer to (come up) process. The hair is generally thicker in the back and can not oxidize like the front does.
Steven Michael: As a Certified Hair Color Specialist, I have to get involved in the comments on Matt's procedures. He actually did a great job here and was very mindful of his client's hair limits and its integrity. His application was spot on. I would NEVER approach any hair color service without clarifying the hair first. That's just how I roll. Hair catches and holds onto all kinds of environmental elements. In tap water, for instance, copper, iron, and many other trace minerals are present and it remains in the hair and if the hair has high porosity levels, it's even worse. Now we add alkalines and oxidative colors to the picture along with hydrogen peroxide and we have all kinds of chemical reactions going on trying to work through things that it's not designed to. I'm assuming Matt was using a 20V oxidant in his lightener. The reason the back of someone's head takes a bit longer to process is primarily based on density. That's where most of the density lives on our heads. Sunlight doesn't penetrate through the strands as fast as it does the top and sides therefore, typically, the top of the head has a lighter Natural Level and less density. Lightening action (how fast it works) is based on the type of hair you're working on. Fine, Medium, or Coarse. Fine hair colors/lightens faster and could appear a whole level lighter than you formulated. Medium textures color/lighten pretty much as you would expect and Coarse hair colors/lightens slower and a level deeper than you formulated due to the thicker cuticle layer it has. As far as heat sources are concerned in developing/processing color/lighteners. I don't use hood dryers. That's just dry heat. I have two types of color processors in my salon. One is infrared and the other is steam. The steam heat with distilled water is a true game changer. All my colors are processed in 15-20 minutes with steam. Infrared is between 20-30. I can get complete grey coverage with 10V too if the hair isn't too coarse. Bravo to Matt. I loved the outcome.
Candace Lacy: OK I am SHOOK the House with Your Finished Color!!!! I truly did not expect your Demi color toner to be able to cut all that Yellow that was still in her hair after washing the bleach out!! I will Definitely be looking into this joico Demi color as an alternative to redden shades eq!! Thanks for posting this video, and you have a New Subscriber for sure
Karina Jimenez: Awesome tips!!! Thank you so much!! I'm going to try this.
Mallorie Dowd: These videos seriously are what is getting me through hair school!!
pinkjenStewart: Beautiful outcome! You delivered! I do think this woman was much more pretty with the darker blonde and roots though. But, the clients tell you what they want. And I get it.
Linzi Chenault: I love this technique too. I used the Shwartzkopf blondeme instead of the joico since its got a blue tint to it and I dont need a toner after! Just some purple shampoo by pravana, 2 minutes, deep condition. I honestly have hair the same natural color as this model and Schwartzkopf guys.... it's the best. That being said getting a level 7 and up to platinum is easy
Juliet O'Neill: Love it thank you for sharing will use it in the salon x
Abbey Roberts: Looks amazing love mine doing think it would take over 4 hours as super thick but deffo goals ❤️
domi109: wow! I was thinking this is a great method when someone wants to grow out their natural grey hair, to help them transition. I would do that. Amazing video, than you: :D
Nichole Ogden: Loved the video,i would be interested in seeing you taking someone from all over babylights which are already platinum to full platinum hair... I just described my situation. I used to be full Platinum hair then my stylist decided she would start doing babylights as my touchups to help my hair health. And told me when i wanted to go back to a bleach and tone we could well its been a year now and i keep telling her i miss my white hair and i wanna go back. But she said she wont do it, because it would be impossible to pickout all the dark. Ps im a stylist as well vut i wont do my own hair
Allison Noel: Great job sir loving ur tutorials I'm learning a lot I'm a hairdresser and still learning
Christine R: Also the back takes longer to process because the hair in the back of the head is sometimes a half to a level darker than the front. . Also starting in the back is a great technique for people who take a little bit longer to apply & need to rinse to the back first
Wicked Boody: Love this Icy blonde!! I've tried to get this. It's blonde but not comparable to yours!! I have licensure in Esthetics. Not hair, I wanted to learn & Save $. Styling & Coloring are an art in itself. You've got Talent! I do 1 foil in bang area. I was told dirty hair is better. You definitely showed me the light!! I recently went for a silvery color for a change. I'm sure you know what color it is & I don't like it. Blah!! Back to the blonde than using your technique. I buy at Salon Centrics but no Joico. Cosmoprof? Should I wait a week or 2 to do your Icy Blonde after lightening with V- lights? I use a 40 developer to bleach too. I wrote down all your steps. I'll let you know. Thanks so much Matt. !!
Squid Jello: Ill try this!!! Youre really "breaking the rules" of what everyone says about it being dry and starting in the front ect. I love it i trust you and ill give it a shot.
Melissa Bee: BLEACHING wet hair?! I had no idea such wizardry existed!! Wooooooowwwwwwwww!! Very inspiring & thank you
Angela Sims: Watched till the end! Now about to try it on my hair! As you can see in my pic I have roots and blond hair that I want white or close to it! Thanks for sharing this! Very helpful
Chnactsnflwr: How freaking fabulous it turned out!
RainbowAlpaca: HELP! I was touching up my roots and a patch at the top and in the back broke off!!! I've been doing my own hair forever and this has never happened. I don't go to salons anymore because they always mess up. I wish I had a hairdresser like you. Now I don't know what I'm gonna do, my original hair color is dark brown. It's going to look so bad once it grows out because I won't be able to touch it. I'm literally balling right now.
Whitney Shanahan: I feel that the DD cream from Lumishine is more pigmented and maybe better for toning than the liquids. Also shampooing first is a GENIUS idea!!!! Love this!
Rain S: You start doing the bleaching process in the back of the head because it's the coolest and takes the longest to process. I usually add a yellow/orange cancel to the bleach with a little olaplex. Or a protein filler. Somehow I master doing everyone's hair but mine ♀️
Fran Perez: Thank you! Beautiful work!
Athena griego: Its so beautiful that it looks like an expensive wig! Wow! I wish I could afford you lol Great job!
VINNY: Hair colour looked so much better after you bleached it, she looks excellent platinum Blonde such a beautiful colour
Victoria: I’d like to see this same result on my thick, bum length black hair
nicole: Awesome! Her hair looks so natural
xxxchaotixxx: Wow I never knew it'd work on wet hair! I was always told the opposite. Cool.
Joanne Zomer: Love it great tips to apply to wet hair ❤️
Michelle Strauss: Great Tips, and I love the results!
Skyley Loughton: I was taught that water deactivated bleach! We would spray water and wipe the hair section if you wanted it to stop processing while a different section is still going. This is so crazy to me and it seems sooo smooth! Now I just want to know if you need to up the developer when doing it wet?
Anadae Effro: *. . . Thanx, Matt, thank you. Wow, man. This just turned out perfect, perfect, perfectperfectperfect. I’m s’elf-applying this next, using these very same products. And remember, folks, “The joy of hair is JOICO™!”*
Renodevon: Thanks so much! Really enjoyed someone using Joico. It's what I use and now I have a better understanding of how to put it on and what toner to use to get white results. To bad I didn't see this before I did it yesterday.lol Thanks again!!
CaVeVVoMan: Great video 1 question , after the bleaching do u wash the bleach out with normal or clarifying shampoo ? Thx for this great video
Brittnie Mikaila: I thought one of the big rules of using lightener was to not comb it, especially on already lightened hair, because it can easily snap and break hair strands?
Peace 21: All I can say i love your work and techniques well done ✔
Brittany Taylor: Beautiful result!