Aveda | Lob Bob Haircut & Hairstyle Technique By Jon Reyman

https://www.avedapurepro.com/pdf/2893-... Learn a different way of cutting hair as demonstrated by Jon Reyman. Watch as the Aveda Artist creates a lob haircut with dry, straight hair and then styles with Aveda dry shampoo, texturizing creme and hair spray.

Every two years at the Aveda Congress, artists from around the globe gather together to celebrate, educate and learn from one another in a creative environment. Recreate Jon Reyman’s long bob style by beginning with blow-dried straight hair. Then use freehand cutting and back-cutting techniques to create soft movement throughout the hair. To style, apply Aveda Shampure Dry Shampoo and Light Elements Texturizing Creme for texture and definition. Keep the look in place with an Aveda Control Force Firm Hold Hairspray for long-lasting hold and humidity defense.

For the rest of the steps to create this hairstyle, click the link above to download the Aveda Congress 2015 Technique Guide.