Long Layered Bob (Lob) Haircut & Hairstyles For Women 2021 - Full Tutorial Step By Step

So we're going to cut off all of this quite simple um, but you've got to do it. Well, you know you do the simplest of things really really well. So the first thing that we're going to do is we're going to put the length in and just to make it just a little bit easier. We'Ll do a little bit of this just a little bit of that, a little bit of that yeah wow cal! You can sew this to the inside of your cap, cowl yeah. If you sew this to the inside of your cap, you can have hair, you need it. Yes, as long as you're, watching what we're doing now, carl cause. I know you're like taking calls and who knows what else you're doing right there, a faux bang. So so mr fobang faux bang, that's my name. It'S mary sue and fauxbang with god. Bloot calito's was filmed around here. I don't know, i just said it. Maybe it was when it wasn't so carl i'd know because cal knows everything carl was calito's way filmed around here two blocks there you go believe him. You believe anything all right, we'll put hydro mist in and now what we're gon na do is we're gon na pack, it with volume, foam and sometimes it's really good, to put the volume foam in before you cut, because we're going to go for a wash and Wear so volume foam is going to build out some thickness into the hair. This product is 23. beautiful product, it's a nice creamy foam and it's lightweight, but it really helps to add thickness so you'll notice, i poke about six pumps and the more you pump in the more hair you get, we've been using it on cal and it's working Yeah i saw a strand pop out today said hello. Follicle came right out of the follicle, so work that volume foam all the way through. We did an abundance of volume, foam and we're squeezing it all the way in that's nice. When you apply the volume foam, you apply it like that, if you just slap it on it's gon na fizz like fuzzy, so you don't want it to fizz and be fuzzy, no fizzy fuzz and then what we're gon na do is we're gon na comb it Through combination, i'm gon na put a little bit more through the sides, just work this right, the way in and we work this right. The way in this is just a nice foundation then, because now once we cut it, we're going to go from wet to uh to dry we're going to keep it casual, we're going to keep it easy for mary sue, but we're then going to maybe dial it Up a little bit with a little bit of we'll see how we go so just get the hair prepped when you're doing something like this getting the product in first kind of makes the client kind of think differently, because it's not normal. Usually, people just slap on a bit of product at the end, but if you actually kind of put it in the beginning, it forces the conversation which is good for you and your client. Does it fall more one way than the other that you know of that? You can remember um, i like it in the middle, but it does fall balls where it is yeah, but you like it in the middle yeah, but i do have that little towel, oh yeah. What are you doing with that cow? I don't have that cow lick. It yeah so we'll cut it from the middle. It'S going to be a haircut that is uh completely. You know just washing wear and wherever it goes, it's going to look great. So are you ready ready? Are you sure yeah so ready all right, i'll use? One of my razors isabel changed the blade for me. She likes to change the blade in between haircuts. She likes to change. The blade just just daily, probably will be so. This is really a simple cut, but you've got to execute it really well. So the first thing we're going to do is we're going to bring the line. I got rid of some of that extreme length. We didn't need it, i'm going to push it as much as i can to make it as dynamic as i can. You get the feeling from your client, you kind of have to read your client as much as possible when you're in the salon. Here'S what the client wants to feel she wants to feel that you're confident so that she's confident she wants you in control because she's, not in control and and then you have to just you know lean on your experience, central section, i pulled off your mask there. You go get yourself wrapped up, she's, wrapped up, i'm good to go. Oh she's got one of these masks on with the extra with the extra wiggle on the back. Now it's okay, okay! I can go it's okay! We got the extra flap, you know when they have the little tightness makes it more fun. Yeah, it's always easy to catch. Isn'T it it's easy to catch? Isn'T it wow, isabelle's filled with one-liners isabel? You did brooklyn live last thursday. Yes, i was uh. I was way late, yes and you did it and how did you enjoy it? It was a lot of fun, yeah yeah. It was nice to jump right in there and uh malina had great hair to caught. So it was uh. It was a really nice session. Yeah nice, so my first section is going to be the foundation section. It'S the baseline work with your clips. It'S quite a healthy section. I'Ve got right here and we're going to work from the inside out now this weekend in new york. I'M teaching a hands-on class and if you want to, if you're close by and you want to learn razer in, you can still sign up yep. We'Ve got a really nice razor two-day razor fundamentals class on here in our new york academy. Right now, i'm going to establish the the length, so i put the line in mary sue's head's light slightly down and i'm putting the line in the baseline, and i start by putting it in quite cleanly when you're razor cutting you work from the inside out. So you're working from the inside of the hair out to the edges, so you know that it's different from a scissor because with a scissor you can cut one way, but with a razor you can cut two ways we have to get a better angle. I think cal there you go, i got ta, keep a cow on his toes. You know tire him out. He needs his. He likes to eat tuna fish. He needs to maybe he's not at his tuna fish today for breakfast for brekkie. So i got you and i can see your little loop-de-loop get the uh. I have a question for you excellent and we love questions. Don'T we we love questions guys, keep them coming um. What is the fundraiser thingy? Ah the fundraiser thingy. I bet they didn't say. Fundraiser thingy they did finger. How do they spell thingy? How did they spell thingy h, i-n-g-y, thingy, okay, so there's a very famous hairdresser, her name's ashley, norman and uh we've been chatting during this whole pandemic and this whole process, as we've been kind of using our social media to connect and support each other, and i Saw that she's coming to new york to teach a class out in long island and she's super successful. So i reached out and said you know she might be interested in coming down here to do a to do a class or to collaborate on something and uh. We decided that we would do a special. You know, class and we'd raise money to help the recall process for gavin newsom, because you know gavin newsom's closed down, hair salons uh in in california and uh. There was no science to say why they did it. So uh the california beauty, beauty, the professional beauty, federation, fred jones, um they're actually suing the governor, so we're going to help them awesome. Because can you imagine if you couldn't, i mean i know what it's like. I was closed for three and a half months. They smashed my business yeah same thing in california: it's five months, six months, seven months, they closed, they opened they closed, they opened and they just reopened. So we're going to do a fundraiser, so the date is going to be posted um and i'm going to start posting today. We just literally just put it together. Yesterday, it's going to be in february and i'm not sure of the actual date off the top of my head. I believe. Thank you. Andrew is the 23rd correct, 23rd of february awesome nice good question yeah we're trying to get as many people please all the money is going to go towards the uh to the beauty federation to help them. So it's to help california, hairdressers, yeah i'll, give carl all these cameras. Now, i'm gon na have to move out of there how's that one, let's get this one up. Number three is: that is that you is that what you're waiting for you know sometimes ship that we keep on pulling it off, get it on i'm getting smashed. Did i get the ghost? No, i don't get the ghost the ghost of christmas pass. That was uh that was last month. Isabel. I have another great question for you yeah this is dennis de chori. Oh dennis sounds crazy, but since i'm old now my fingers are a bit crooked yeah. Is it easier to cut with the razor uh? What'S that question from carl, it's got because i've seen carl's crooked fingers uh. No, it's actually is easier to cut with a razor, because, basically you think about it. It'S just one one tool: all i'm doing with this razor. Is this yeah great shot, cal? All i'm doing is moving this, so you know, and even if you can't get that motion, no, it's not the wrist. You can even do this like. We call this. The full arm yeah, so yeah, dennis it's a it's a great tool to really practice with i mean look at how precise i can make the hair. I can make the hair really precise uh like a scissor, maybe not as crisp as the on the edge. Actually, i can do sharpness with softness so yeah, it's kind of crazy, like i never thought that was achievable were the razor. You know you never because you're you're from cecilia yeah back in the day. I love it when isabel says back in the day, like she's 473 years of age, back in the day, back in the day before before television uh you, but you was just as soon as cesar cutter yeah. Yes, so you just never so you changed. How did you find it when you started to play with the razor? Oh, it was um. It was obviously a little tricky at first getting like used to the more so the holding of the cone with the razor yeah and uh the like changing that over. That was kind of tricky, but um i'm so i love it a lot yeah, i really like it. I love it a lot. I like it. I like it a lot like i like it like i like it now look what's happening here is and i'm doing what we call like a little bit of open razor cutting. So it gets more texture, see the texture that we have here open razor cutting gives you that beautiful texture, i've established the baseline. So now i want to create some softness on top of the baseline. So when i began the cut my blade wasn't as flat as it is it's really flat when i started, i was more on the edge more on the edge, but now i'm flatter, and that adds a little texture. You still breathing mary sue. You can see you can see the back of your head as you cut yeah good yeah, so we colored the hair erica she's, one of our colorists in our soho location did a beautiful hair color. She used l'oreal at professional, she used mazurel and she did a nice chocolate and then she put a little bit of caramel through the front to diffuse and create some softness. We wanted to kind of make the hair look healthier when the hair gets too black. It really washes the client away, so by putting in a few highlights it's like a partial with a single. That'S what we call it partial highlight with a single process just to soften it and erica is a super professional, colorist, super, talented and and how's the chair side manner. Yeah, you had fun with her. Was she nice excellent? So that's uh check out erica. She works in our soho location, just lifting up and just adding a little bit more text. I'M just peeling away a little bit of texture, not a lot. I am going to be layering, it so and you'll notice how i lift to allow me to see how that hair falls simple cut, but you do simple things really really well and don't cut corners, cut, hair, you'll notice. I'Ve worked all the way up, the back. So yeah, if you do, want to learn razor cutting, i have a razor fundamentals class coming up. That'S a two-day in-person class this weekend. If you want to learn razor cutting but you're, not in the zone to travel, i have a virtual razor class which is hands-on. So we've got this rig set up, that we can do hands-on education virtually and you can be at your home or you can be in your own studio. You can be in your salon. So that's something for you to think about, because the future of education is going to be more like this and we're trying to make it the best that we possibly can where we can have interaction with the guests on the class. We'Ve already done. A number of hands-on virtual classes with great success, of course, we're all dubious at the beginning. How the heck do you teach people, distance learning? Well, the good news is with the pandemic uh. The good news is i having a school, we really had to. You know kind of move on that quickly because we're trying to keep our business moving forward so straight away. We started first off with the theory online learning and then we got into the hands-on practical online learning and i at first i was very you know sca. I was very kind of i just kind of perplexed about how that would work, but now with the magic that we have here set up in the studio. Oh my god. It'S so good, it's just like being in person, and we do these american wave, certifications and uh. We have one coming up in february. What do you say? Is it it's such a good class? It'S a good class. Isn'T it it's really thorough and it's really fun. You got certified, didn't you, i did yeah. I was part of the class, the last class. We did nice and um yeah. It really really was a very good class. Yes, you know. So this is a good thing for people to know when the clients come and they have these masks on and they have the extra looper rupa. It causes a problem. It'S a bit harder to manage. I don't know if you can see that carl. You know we yeah there he's he's coming slowly, but surely sometimes i like tuck it on top of the air you tuck it on top of the air. Oh there's the camera angle, let me show you hey your last, which watch you're, good, you're, good you're. Very, very good when you are going to the salon. One of the best masks to wear is one like i'm wearing. Oh sorry, i banged my microphone with my comb. I forgot. Did you hear a loud noise boom boom? I have a nice little um, hello from tommy megna yeah, hey tommy, hello from thomas family of aveda, i'm 18 still following you regards and stay safe. Oh thanks! A lot! Hi tommy have another question. Also beautiful. Do you have any spring trend forecasts for haircuts and colors? Oh yeah? Well, i think, as far as hair goes as far as hair goes, i think you're going to be doing a lot of wash and wear yeah, so the shape's going to we're going into an easy, breezy, less maintenance type of zone because we've gone into a let's. Do nothing with our hair kind of zone yeah? If you, if you remember what mary sue looked like on yesterday, she had a long long haircut. I had a haircut for like a year yeah and that's common for a lot of people so going from no style to more of a wash and wear style, so easy breezy, i'm a big fan of short hair, big fan, uh, but washing, wear natural texture and Then, as far as color goes, i'm pushing reds yeah. My whole focus is going to be red, red and red. So i think that redheads uh is something that we've not really. You fully explored in a long long time, and i think the time is now so reds for colors, washing wear for uh textures, more kind of casual, easy breezy and then in reference to um in reference to uh. You know everything else, that's just what i'm thinking! Reds, natural, washing wear and short hair yeah, let's get some shot because you know what people are like what happens? Just because we've got a vaccine, you can see it's not like running we're not like. Oh everyone's got the vaccine. So, what's going to happen, is we're going to still be in this zone for another 12 months? So if you get your hair cut, you may as well not just get a trim, get something substantial. There'S my predictions yeah. I love that erica who did the color? Also has dropped the formula in the chat here, oh good job erica, and i can read that out if you like, why not go for it as well as long as you can spell, i think they can read, you can read, it was color. Why do they have? Where did this? How do you spell color in england? Oh, we spell c-o-l-o-u-r, oh, you are, are you yeah and in america? It'S just straight to the point, but in england it's glue i'd like some clue, please, why don't you read out the formulation? Okay, the kulua formulation, so she used for the roots, uh l'oreal margierelle. Five and n 30 grams and seven and and ten grams of twenty fall and for the glaze we use a chest: 7.23, 25 grams and 7.85 grams. Thank you so much erica wow. She read it. Well, you did a good job. I always tread a little bit. I always trend a little longer when i do the second side, so let me just have a little lock it without the mirror to check it. You take a piece from here. You take a piece from here gon na pull it down, pull it in. If you comb in the the same amount of hair, you can see it right in front. I think it's pretty good, it's actually pretty good. Does it look pretty good carl you what i got it? I thought you said. I think you died, oh god really! I'M out i'm out at last free at last free at last another thing that we're doing here at the studio uh. What is uh we're actually doing personal classes. So if you know somebody or if you're, a salon owner and you're looking to inspire your team, we can custom, build you a personal class and usually we do one and a half to two hour classes. I think 90 minutes is the perfect time for your team to zoom in and get a blast of inspiration, because we need inspiration to keep us get get us through this process. Just because uh we've obviously been it's a different phase. Now it's a new year. It'S a different phase and the phase is: we've got to continue to keep inspired as we navigate through a much quieter landscape and it's a quieter landscape, obviously, depending on where you're at deciding seeing how much uh how how people are confident to come out of the House i know in new york there's still a lot of trepidation. Lengths cut the nice thing is: we've got some of that existing edge work tipped out. So it looks good now it's time for me to do some face frame so we'll face frame. I'M layering hydro mist in it's my lightweight conditioner, i like to use it on my clients and uh, i'm just gon na layer it in i damp it down. You cannot raise her. You can't raise i'll just let reeve that there you can't raise the dry hair. It really just frazzles up the hair and because her hair is fine, i can take quite a healthy section and we just comb this forward. Now don't forget we're still doing our brooklyn live every thursday and we're really pushing through with a lot of new stuff. We'Re gon na soon be launching a whole new channel with a lot of this content, uh that we've done in the past and live content. So we're we're pushing the boundaries on digital education and uh. We'Re excited to see where it's going to take us, but you what what we are doing right now is we're doing happy mondays every monday, every monday is a happy monday. You want to do it again with us this week. I can't oh, you can't i'm actually doing uh the milady book, oh good, for you, so you do melania. Well, i've got a great guy doing now with me on monday from florida scott. So you can find all that information we're going to be posting about it, but if you want to come to happy mondays, it's 5 30 p.m, est eastern standard time and uh it'll be myself and scott we're going to have a creative session. Happy mondays! If it's monday, it's always happy, it certainly is yeah, and if it's thursday it's brooklyn live yeah. I have a message from scott marshall: that's he's doing it. Yes, he's coming in. So he just said um from true salon in fort myers salon here is busy and we are doing a botox party. Our business is actually up from last year in service and with the addition of a full boutique. Well, i'm jealous i'm jealous scott, we're all jealous thanks, i'm so happy, that's brilliant yeah! In my city. They just tell everybody not to do anything because you're all gon na die, but you know, thankfully, in other states there might be a little bit more common sense that doesn't kill the business yeah. So scott's coming up for class and he's going to be demonstrating with me, so we're thrilled to have him and uh scott. Do me a favor, bring me a vial of botox yeah and i think cal just put his hand up well, we need two vials yeah. That'S just for one side of carl's head and then uh get some for me too pretend it's the vaccine yeah. You can shoot my arm and all of a sudden i'll be like i feel better, but i don't feel that much better. But my arm looks a lot nicer lifted and numb have you ever had plastic surgery or any injectables? I actually haven't yeah. You haven't no well we're having a botox party. Oh, what yeah in february, yeah carl's coming he's going to be the doctor, dr cal, so you'll notice how i'm working all the way around we're, dragging the hair all the way forward. I'M elevating the hair up now open razor work, just very soft and seamlessly take in the uh. You don't want it heavily layered, because if it's heavily laid, it's going to look blah blah blah blah yeah and right now, i'm using a thing called tipping. So when you do cut hair with a razor one of the nice things, is it's free form yeah. You have to have the precision of your scissor first, so you understand the precision work. First, once you understand the precision work with a scissor, then you can explore with a razor and the razor's going to give you different stuff. So again, it's not one's better than the other different and both very valuable. I think you just answered someone's question. Oh see that i i'm a clairvoyant, i consecutive mind reader. What was the question it was by using the razer to layer? Does it give a better effect around the face? It'S softer and can be more fluid because you're not just cutting length you're, adding taper, okay. So while it looks simple, it's it, it is simple, but it's not easy because you got to learn how to get that beautiful kind of softness around the face beautiful softness around the face. Let'S come through, i'm going to spin around the opposite side, now i'll play to camera one so that you know the maestro here, mr uh, mr cal, mr carlito. First hydro mist is a lightweight spray. It'S 21! It'S just a light spray conditioner i like to use it. It adds shine into the client's hair plus it gets them kind of just zoned into what you're doing your client we got ta. This is one of the things that i've learned with this pandemic. We'Re gon na have to start charging more for haircuts. We'Re gon na have to start charging more for collar. There'S no choice because uh you're gon na have less visits, so you're gon na have to start charging more and what that means is you're gon na have to be better. So that means you've got to elevate your game and you're going to have to really work for that value, and you should be working for that value. You know in the 2008 2009 recession, hairdressers lost so much money because nobody put their prices up so we're already behind we're already behind, but quality uh is what you have to focus on and trust me, your hair think about hair. You wear it every day, a pair of pants. You wear once a week unless you're isabelle, they say strong, forever yeah. You know what they say. They say: uh, your hair is the crown you never take her, but who says that julia dobson, wood, who's, julia dub? Some wood someone i used to work with at sassoons - oh god wow. I thought you was gon na like tell me like something famous like coco chanel, you know it's not julia dobson julia dobson would oh julia. She said well, what was the rather uh great saying, thirsty thursdays? What did she like to drink? She liked uh, she loved a g and c. A g t is that not a car gt gin and tonic? That'S the english people drink that, don't they yeah. I have another question for you good: would you recommend this cut for thicker hair, or should the layers be longer? Oh, no. You can do this exactly the same on thicker, hair, yeah. Think about the thicker hair. You go shorter. It'S going to get thicker because shorter hair is so when i'm doing it on thicker, i'm going to texture it out a lot lot. More look! Actually norman hair just mentioned me in my story, so uh so ashley's coming to new york and we're excited for that. That'S going to be great, it is going to be great. Now i'm going to stand in front of my client and i'm just going to pull it forward and have a look and see how it's all shaping out again, it's casual it's loose, allow it to be. Doesn'T have to be it's not like a line drawing this. This is a sketch. This is a sculpture. It'S going to have movement every strand of there. You know pic, i cut clients here they say. Oh, my god, you cut every strand like as if they go to another salon, they don't get every strand cut. I cut every strand, but it's intention when you're doing hair have that intention make sure that you comb the hair well, have that perfect intention of uh? Just uh creating magic, make it magical. There'S a saying you can give that one to your mate in england make it magical, make it magical yeah make it magical, make the experience, something it's not just the cut. It'S the actual experience, that's important and you can see we don't take ourselves too too seriously uh, you know, but that's kind of like we're having fun we got. Ta have fun notice how i've allowed the hair to dry. I'M always allowing that hair to to talk to me. Sometimes when the hair's wet, you can't see what the hair's doing. I'Ve got a white cape by the way carl, i forgot to bring it yep we're halfway there are you doing? Okay, there mary rose. Is that right, mary rose? Did it change again? What did i call? What was it mary, mary sue? Mary rose, mitzi schmidtsy. You know we got, we got it. What i do is in my salon, i put uh uh um. I have these uh prescription pads for product, so i make sure the names the clients there. Just in case i have a a drop out: yeah yeah, some mental drop out so just allowing the hair to fall. Now, let's have a look and we're going to lift it and we're going to layer we're going to layer this top surface a little bit more. So we're going to elevate this all the way up and i like to call this kind of knocking out the corner. Some haircuts are very detailed. Some haircuts are less detailed yeah, you know you're just working for the sweet spot. We also have a classic cutting class coming up here in uh in february. That'S another! That'S a three-day, hands-on class i'll talk with me if you're interested. All of our education is available on ourrojopro.com, come and have fun shake out this the new year and we got to get past pandemic. We have to get past it. The good news is every day i'm meeting people who've had the vaccine, so confidence is gon na get better uh. Obviously we still have to be cautious and careful during this time, but you know salons are a safe place. It'S one of the reasons why they're going after gavin newsom because unfairly, he closed salons and there's no evidence that it's a high-spreading environment, we're messed up, goggled up, we're socially distanced yeah, and so that protects us and it protects the client too. So it's very safe yeah we sanitize the station after every client we sanitize the backwash after every client and honestly, it's pretty touchless. When you come to my salon, there's no cape! So you don't put no robes! You don't put a robe on. We just put a cape around you. We put a towel on you and uh if you're having color, we put plastic underneath to protect everything. We'Ve tried to make the appointment as seamless as possible because uh and when i say seamless as touchless as possible, so you just want to look at the ends and make sure you've got like the densities here and then the softness is there. So you want to make sure that it's still, you know you want to make sure that it's still got balance and also i do a lot of point cutting and uh. It just gives the shape a little bit more softness. But more importantly, it looks different than this doing this. So if you're doing this no problem, but are you doing this and i'll be honest with you? You might say: oh it's a little gimmicky, it's not a gimmick, but it looks better because it looks different. So again, who's watching you, the client, your clients, watching you so she's, watching you and uh you make whatever magic. You can do so that client always comes back to you. The power of being a successful hairdresser is not cutting a client's hair once it's keeping a client for life, that's how you succeed the return, the return. The return also returns my clients in the salon. Now you know how, how does it feel does it feel safe and everybody i've asked is like says the same: it feels super safe in the salon. Well, you know isabel, that's because you wear that nurse's outfit when you're cutting hair, you know you're dressed up like a nurse. You know you come in with your hazmat. That would be funny. You know that would be funny again just lightly. Just softening you don't want to overlay this, you want to kind of keep the thickness and the volume and the body within the hair and the pieciness, and that's what we're getting and the volume foam's working, because it's fattening up the hair, yeah volume foam is like Eating a big bar of candy gets the hair, nice and fat yeah thickens. It up gives it a bit of texture. She has a lot of silver within the hair yeah, but obviously it's colored and what i always say is you don't have to cut this too short, because when it comes back it looks shorter, so it creates a little bit more. It'S not wait. It'S not where you cut it, it's where it ends up or where the layer falls to yes, is it yeah? Do you always cut too dry? I always like to do my best to cut to dry, because let's say you get the is an hour. You only see the hair dry for a minute before when she comes in and then you see it dry at the very end and usually you're working with the hair wet. So i want to get it to dry, so i can kind of see what the personality is. If you watched happy mondays, i cut a girl, nice and short. We did like a little pixie this past week on monday night and when i started cutting the hair. Her hair was so uh unique was curly was fine, it was wavy, was behaving in uh, not an unusual fashion, but it was not as smooth or as easy as i thought so as the hair dried. That'S when i started to really get feel secure about the cut because, as it dried, it got better and i could work with it more so hair wet head has the same personality, wet, wet, flatter, longer and dry hair. That'S when you see the true texture so yeah i do like to cut and yeah and then i'll wet it down. If i need to to reset it, that's why i put the uh i put the product in early straight away, so that i could just do a wash and wear still breathing looks so good. When was the last time, it was this short wow years, but it's so much lighter. It feels better yeah yeah, you know getting your hair cut is like rejuvenating. It makes you young again and uh, and also just we're an experience think about it. Certainly in new york in california a lot of people have been going out with it, but i've been going without the experience. So i'm optimistic now that once we see the spring, i'm optimistic that we might see a big jump up in our business. Now you got to work for it guys it. If you sit back and wait for it to happen, you got no chance. So what does that mean? You can't just sit back and wait for business to pick up. It'S not going to happen. Yeah! What'S going to happen, is people are going to be looking to get the experience, but you got to go out and get it. You got to go out and share and tell and talk and discuss and push yourself forward. I'M finished really. I'M finished. You can see. She'S got that little cowlick here, yeah literally, i don't know if you can get close on that carl. You know with the fancy number five. Yes, sir. Yes, sir there's the new camera brilliant yeah, so you see how it literally splits this way. That'S the way it goes. It splits right there. So if you put it into the middle, you get the little dunker doing right here, but that's okay too. I like it. This is what i'm gon na do. Can you turn the wand on for me? Is he yeah? Let me get me my blow. Dryer bring it all over first thing is we'll just blow dry, the hair away. Keep your client clean. Keep your cape, smart, look at the logo, make sure everything looks good, let's just lightly dry it. This is my uh erosio ionic fantastic blow, dryer yeah, with this launched in the late fall of 2020. It'S like 20 20. It was the year that we lost. Isn'T it yeah? I can't believe it's nearly been a year yeah. Well, it's it's! My nana's had a vaccine. Now my mother yeah yeah she's had a vaccine yeah yep. I she chilled me last night she went partying. She said i got my vaccine, i'm going clubbing. I said okay, mom she's been running around she's, been getting about just keep driving this from me. Is it just just mush it up like that? Just soft wonderful, i think she's dry, yeah yeah. Definitely now, let's put a little texture in good yeah yeah good, put a little texture in with the wand, we'll just dial it up a little i'm going to use primp. This is my uh workable spray, which i uh like a lot. It'S softer. It'S a great spray for it's gon na add a little bit of hold now she's got the volume foam already packed in it just adds a little bit of hold. Look how much fullness her hair is, my god make sure the other door's open she's never going to get out of the door with all this volume we're in dallas, maybe dallas we are so now. What we'll do is i will take sections i'll. Take pretty big sections: we're not going to make a a big song and a dance and we're going to split it here, i'll clip it then you're gon na take sections and then i'm literally literally gon na wrap the wand and just put a little bit more Movement in the hair just drop it out. Let'S put that a little bit more tassel texture into uh, i'm gon na think about it. Now, mitsy sue, mary lou, mary sue, mary, i'm so smart, said big sections. Keep it simple and go quickly. You know and show your client, let them see hey, listen. This is how you do it. You take a panel and this this one comes with a glove, so she'll never burn herself unless somebody steals the gloves and we're just literally wrapping that around just to give it a little bit more loose texture and a little bit more volume and uh. That'S how we this is, how we do it: we're not going to put any lift around the crown or around the top and we're working randomly backwards and forwards and not putting anything at the root just at the ends. Today'S the high impact day, what does that mean? Well, we've done it here: we've changed it high impact, everyone's going to say: wow, you change your hair. It'S going to be the day that she's going to talk about where she went, and this is what we have to do. You have to build business by doing clients, uh and you know, making sure that they've got business cards or making sure that they know exactly. You know where to come and see you let's just get these like nice curl formations in i'll spin around. So i have a question for you. You have a question for me: yeah. Definitely not! You can't be that no you're wrong. Yes, fire away um. What is happening with a rojo expo this year? Oh a rojo, expo what'd, you say what did you say is that an echo chamber somebody call the doctor yeah. We need a doctor for isabel, so expo. First off. Let me give you an overview on what expo is for anybody. That'S maybe not not heard of that before expo is the erosio hair show so every year since we had our product line, we've done. Our big show called the rojo expo and that's part of our kind of it's our culture meeting place. So we put on an inspirational educational event, it's two days. It'S always in new york city and we celebrate hairdressing and we have classes and we have shows and we try and cover all bases. So what do i mean by covering all bases? Uh? We do uh barbering razor, cutting scissor cutting styling fashion styling. We do business uh, we cover, we do hair color. We cover every aspect of hair, so our 10 year anniversary was last year so uh because of the pandemic. We couldn't do it so expo this year is actually going to be uh in the same venue as it's going to be last year, which is an incredible venue. It'S the twa terminal at jfk and it's a two-day symposium and uh we're, definitely doing it and it's in the mid-september and all the information's on rojopro.com. So we'd love to see you and it's something that if you like our style, you'll love the way in which we put on this event, because it's casual, easy, fun and cal will be there. So it's gon na be great and then what we're gon na do in in may just to mix it up, because i like to do different stuff. What we're going to do in may is we're actually going to do a full day of digital expo, so we're going to do a digital hair show. That means we're going to broadcast a full-on show with models runway the whole nine yards with the audience at home. So that's gon na be uh expo digital, so that's gon na be the first uh thing that you're gon na get to see and i'm and i'm really excited by that actually yeah. I know carl's excited by it and uh. We just want to keep pushing forward with our digital agenda. We believe that we're on to something and we're going to stay with it. When i started erosion, we were probably one of the first companies to really embrace education as a new brand. Many many years ago we did great success with all of our dvds. We'D bring out dvds every year and then we had our online subscription and all the education would end up on subscription and then, of course, the world kind of evolved and uh people got into social media, and that became a great tool and you know we had There'S a lot more competition in that space and there was a lot more offerings. When i started erosion in 2001, there were less offerings for education, it was just the regulars, the sassoons and the tony and guys so we hit the ground running and i feel like right now - and this is what happens in business people kind of catch up, you're Busy doing certain things and then all of a sudden, you're forced into kind of reinventing to stay relevant and that's exactly where we're at we're in a reinvention mode. And that's a nice place to be because when you're doing that, you know it gives you fresh energy and a fresh perspective and you're not trying to chase anything you're, actually setting out a new process to think about. Okay, what is the future of hairdressing right now? We'Ve been thrown into chaos with uh, with what we've been through and the clients also we've allowed the clients to get bad habits, not doing their hair. You know so they've got now and they've kind of coped, but you know what's gon na happen and i and i'm i'm a uh intuition guy all right, so i'm an intuition guy, so you'll say what the hell does that mean i get these intuitions like feelings And senses of what we should do or what i should do and uh i got this intuition literally uh less than 40 hours ago, where i was very concerned about the future. I am now not as concerned about the future. I'M actually excited because i do believe good things are going to happen, so i'm optimistic for the future and i'm glad that i feel that way. But it was a feeling that came and i and i think that now i'm just going to run with that yeah. It can't get well, i don't want to say it can get much worse because it sure as hell can, but it's been as bad as bad as it can be for where we are today. So i'm i'm pushing forward for better days and brighter days and with isabella and a paisley we're going to do just great. Yes, we are i'm excited too, i'm really excited for the future. You got a new apartment out here: yeah yeah, i'm moving to williamsburg soon you're coming back to willisburg, don't tell de blasio he's going to be upset yeah. He doesn't want you messing up. You know causing fun, don't tell cuomo, because i know you you'll be drinking on the streets causing havoc causing havoc english havoc. I have another great question for you: great um can indie salons carry your product and get involved in the education? Oh, that's what that's? What we are we're a company that loves independent salons. We love that and that's what we do. We call it the ambassador program so and the ambassador program is you start selling the rojo product you get reward dollars for every product that you sell. You can transfer that product in that into education, so i've got people coming to class this weekend that are using what we call their reward dollars based on their spend, and then you also get involved and come and work with me. We like to promote everybody that works with us. We are the independent brand and uh we're not building to sell guys like a lot of companies come out and they build to sell we're, not building to sell we're building to build we're having fun. My company is completely 100 owned by me, so the decisions that i make are decisions based off. What i think is uh the right thing to do so, if you're interested you can reach out to valeria at a rojo uh at erosio, nyc and she'll start to guide you through the process of getting a sample kit trying out the products and you'll find out. What'S in the ambassador program, we say ambassadors of our industry, so thanks for that question did i answer that enough? You did and we've got a little um dropbox for valeria's contact holder, oh wow, we're pretty good. Aren'T we yeah we're on it yeah we're on it. We'Re on it today you come on a good day. You'Re coming a good day, mary sue you're dead and i've started to remember your name now: scooby-doo rhymes, mary lou, scuba, mary sue, mary lou, scooby-doo, trying to kill me sorry, you're, trying to kill me. She put the plug underneath me, said: jenny, jenny. What are you doing? Jenny he's trying to kill me, keep those questions rolling. It all was going so well. It was not going so well until nick slipped and broke his ankle. Optimism soon disappeared into when nicaragua was put in jail last night with one broken ankle and his niece back to england had a lovely time with the hair being straight, underneath, let's curl a little bit of this too, and then we're going to toss it around and Maybe get the refinish for me. Please isabel, i think a little bit of refinish. Now, i'm not making it curly. I just want to get a bit of a bend bit of a bend on the underneath, so you don't have any bits falling out. Oh isabel! You did a good job, slippery slippery, so you're doing the ladies. What are you doing for my ladies? I'M a lady, my lady, my lady. What the hell is milady's, do you know it's the national book for the cosmo schools? I, like it so you're going to see these hands, see that she's intelligent national book for schools, so you're doing some of the work that will be in the cosmetology new edition, correct, correct armondo. And what are you going to do? What are you going to be teaching i'm going to be doing a blunt haircut? That'S the terminology by the way, yeah and uh a blunt haircut yeah. That means like a heavy, clean kind of line yeah. I guess the heaviest that doesn't sound good whatever's going on. Doesn'T sound good? Oh it's the timer! I didn't realize it's got a big sound. You could have warned me, carl. I was ready to uh he's he's such a hoot. What are you doing he's such a hoot that guy he just lets us. He surprises us he's what a hoot strange day with such a hoot from hoodie, cal, hoodie and hoodie, and the carly all right now. Let'S just have a look and see wow, i'm just looking to have a look and see right. So now what time? It'S uh time to put a little bit of refinish ahmed, said: sweet wave, sleek waves and i'm just shaking and pulsing. Now this is our texture spray. Remember today's the day that mary lou is going out and the hair's going to bounce instead of being pocahontas long yeah. Yes, we've taken we're taking her out of the teepee and we're putting her into into what uber get him a microphone. Do you have a microphone there? Can we get carl to the stage? Please? Can we get cars on the stage? Please we want to see what this lunatic looks like. Ladies and gentlemen, i do apologize right now, yeah, it's the cadillac. Welcome to the cow, show garlito's way the new show we're working on brandon. I know you have it's all good fun. Can you pass me the blow dryer merci beaucoup on sherry, so we just put that product in and now i'm just gon na loosen it up at the root loosen up at the root just to kind of bake it in a little bit more wow looks amazing. Oh, you know what i want: i'm going to need the iron, because i'm going to give her, i see like she's, got the little jumper rooney australian for cowlick. You got a bloody jumper rooney, i'm going to put a little jumper rooney in here pal to the stage get the cam to the stage. Please no, i want the one they don't want. The flat iron give me the iron yeah. This is there. Oh sorry, it's thursday i do apologize. Where is it so we're just gon na try and give it a little bit of a yeah a little heated up. Are you laughing at that isabel? What is up with you, you can take the girl out of manchester. You can't take the curse, they have to go yeah, so you can just rub it in like this and just heat it up. Yeah yeah, please all right! It'S a family show the pair of you, god and bennett children. I'Ve got kids myself, i don't know he's still talking he's still talking back there to himself. It'S not real, it's not real. It'S not real yeah. It'S not real carl is not real. Let'S put a little uh, let's bump up the gem, yeah bump up the gem a little a little higher, ah d-change. Remember those days, yep wow! How long is money penny there? You go right now. Let'S do this i'll turn that off done with that? Let'S do this head forward for me: let's mush it up, let's get the dry conditioner. Let'S get the shine, look soil! Let'S get the chicken palm. Let'S get everything just in case. We need it loosen it up. That'S it! So we've really kind of just used our curling wand just to bring out texture and movement, it's washing where we tried to dial it up. So it gives her a little bit more of a wow she's lost she's lost. Take this off. Now there you go. There is a human underneath head all the way back for me. Please so really just loosening up, don't try and rake it too heavily just loosen it don't be scared of it. You can always you can always kind of rejuvenate it and calm it down so mess it up. First to make it loose. She doesn't want to feel stiff, not that the products are stiff, this product's not stiff, but you want to make sure that it feels completely wearable. I like the above, shot cal. I do. Let'S do that again. Kyle wow, look at you, that's great, who knew carl's up on the is up on the frame with the camera over his shoulder. Yeah looking down hello carl is up there come on down. Are we crazy, you're? Happy? It'S great! You look amazing. I do thank you. I'M so kind of you