Shilin District Hair Stylists Open Salon Late For Night Owl Clientele

Now, how often do you get your hair cut? Is it easy to fit it in? For people who work irregular hours, it can be quite a rush to reach a salon after work. A pair of hair stylists in Taipei’s Shilin District have made a name for themselves as stylists for night owls! They noticed that visitors to the nearby night market would love to get their hair done late at night. Since they pushed their hours into the early morning, business has been booming.

The hairdresser works shampoo into a lather before giving the customer a head massage. They look relaxed enough to nod off.

The stylists cut hair precisely to suit the customer’s face. Meanwhile, two designers apply a conditioning treatment to another customer’s hair. This small salon is full to bursting with stylists, even though, according to the clock, it’s already 11 p.m.

Punk

Hair stylist

I was working here in the hair industry in Shilin before. The night market has always been packed with customers at night, but most of the salons shut at 8 or 9 p.m. I thought, there must be demand at night. We started opening at night before the pandemic. At first we opened at 1 p.m., then we pushed it back to 3 p.m., because I wanted to extend our opening hours even more.

Hai-tou

Hair stylist

Young people go to bed pretty late nowadays. But there are absolutely no hair salons open from 9 p.m. to 11 or midnight. Women really like to get their hair washed, especially after they finish work. And actually, they don’t mind too much if it isn’t the cheapest.

The salon spotted a gap in the market for hair washes and cuts late at night, especially for women working in service industries, or department stores, who are willing to splash the cash. Piggy-backing off the local night market culture, they’ve pushed their opening hours back more and more, and grew profits by 30-40% during the pandemic.

Customer

I think it’s great. I sometimes do overtime late at night, and then I can come here to get my hair cut. It’s very convenient, and there are fewer people and it’s quieter. The experience is nicer.

By choosing the opposite strategy to their rivals, the salon has uncovered fresh demand. They’re just getting busy as other salons close for the day, welcoming a steady stream of customers throughout the evening. At peak times, there might be four stylists and three assistants working here flat out until 6 a.m.

Hai-tou

Hair stylist

During the pandemic, I have some clients who are company boss types, and they don’t like having other clients right beside them. They really don’t like that. So they would prefer to take a nighttime slot and pay extra.

Punk

Hair stylist

You have to be flexible in this business. Because, to be honest, it’s not that we’re such amazingly exceptional hairdressers. So instead of competing with rivals for the daytime market, it’s better to go for nighttime, where there is little competition. Then I have a niche.

The stylists have added about NT$200,000 to their monthly turnover thanks to the decision to enter night mode – as well as securing a niche with a large group of loyal customers.