How To Create Content For Hair Brands And Hair Stylist

I'M Troy with Argo salons and in this video or in this live stream, we'll be discussing how to create content for hair brands, how to create content for hair stylists so I'll, be specifically covering how to structure your content so structuring your content is super important to Make sure that you know you're properly engaging your audience you're properly, providing them with value, and you know ultimately, your goal as a business owner is to make money. So there is a way that structure your content in a way that you educate your audience and you, you know, make an offer without being salesy where you're providing them. You know with enough value to make a educated purchasing decision. I also be shown a couple examples of how you can create content, regardless of you know what industry and so how to create content, whether you're selling, wigs or extensions are, if you do hair or if you need to provide your audience with value. If they're, you know, if they're stuck at home but can't get to a salon, if you're just joining comment, any questions you have about content, so so the first thing I want to cover when, when we're talking about content, is how your content is structured. So all your content, whether written are you creating visuals or graphics or memes or videos. All your content should be structured in a format where you're hooking, your viewer or you're grabbing their attention. So the first element of the content should be a hook. The second element of the content should be a story or a value. Some type of value that ties into the actual hook are the actual attention-grabbing headline of your content. So we have a hook. We have a story or value and at the end we have a offer, so our content should be structured hook, story offer. So I'm going to give you in a live example. So let's say you sell hair extension, so we can google, the word hair extensions and we can come to the people also asked section. So here are some of the most popular questions regarding hair extensions. So if people are coming to Google and asking these questions, obviously these questions are most likely on the mind of your audience as well. So, for example, if we wanted to plug in this question into our hook story offer an offer formula. It would go something like hey. Are you wondering if hair extensions damaged your hair? So that's our hook? That'S our attention grabbing headline, so someone within your audience is thinking this hey. I want to get hair extensions, but I don't know if they damage my hair, not so you're, providing them with the answer to their problem or the solution to their problem. So the value or the story will be I'm just gon na redirect off here. If clipton removed, careful properly clip in hair extensions cause absolutely no damage to your hair, so there will be the value you're, providing it with the answer to the question. That'S already on your mind, so now we make it offer if you'd like to purchase your own clip in hair extensions click, the link in my bio or visit my website or DM me or text me. So we hook them with. Are you wondering if hair extensions damage, your hair, we provided them with the answer or some type of value? Then we made our offer to the exact you know product our service that we offer. Since we offer hair extensions, it makes sense for us to drive that traffic to our you know our sales page, where we actually sell hair extensions if you're watching this live. Let me know if thats making sense to you also, if you're watching live, you know, call out any products or services that you offer where I can. You know plug it into this hook. Story offer formula so same if you provide hair services. So if your hairstylist - and you know with everything, is going on you're not able to get back in the salon and ten to your clients, you still can provide them with you know: educational content, so most of your clients are probably trying to figure out how to Do their hair at home, so your content could be structured around in-home, hair care. So for an example, I came to Google and I searched bleaching hair at home. So here are some of the questions that people are also asking around bleaching your hair at home. What do you need to be chair at home? So you know you can make a graphic or a video content listening everything someone may need to bleach their hair at home, then your offer, you know, could be something like. Maybe an affiliate product that you offer that's relevant, so you know what they need, so, whether it's the Beast itself or the brushes or combs or a toy or whatever you need to bleach hair. You know you can sell that to your customer since they're in need of that product. Here'S some other questions. Can you safely be bleached, hair at home, so same concept, you're, providing your audience or the viewer with the answer to the questions that it's most likely on their mind when they're looking to you know bleach their hair at home, so you literally can come to Google And plug in any product or service that you offer and Google is going to give you a list of questions that you can create content around and you can upload that content across. You know any channel online, whether it's Instagram YouTube Facebook, Twitter Pinterest, wherever because I'm pretty sure someone on any of those platforms have these same questions and if you can provide them with the answer where they're already at you know most likely, they will reward you with A sale you know in the long term now this is not an immediate way to you know, get a bunch of sales but long term. This is one of the best strategies you can use as far as content, positioning yourself and your brand as a brand or a person that educates their audience educated audience is, you know, far more likely to buy from you than undereducated or because, if a person, you Know can find any reason why not to buy they're not going to buy, but by positioning yourself as the brand that educates your audience. You pretty much have educated them to the point where they can. You know make a buying decision and not really have any questions about it, because you've answered it using your content again if you're watching this live. Let me know if this is making sense to you also, you know comment any products or services that you offer and I can plug them in, and you know give you real-life examples of how you it used this in your brain. If you just joined in thanks for joining comment, any questions that you have about content, if you're struggling with finding content ideas, if you're struggling with actually creating content, anything because there are multiple options to create content, if you don't like being on camera, but you're. A good writer you can blog, if you don't like writing, don't like being on camera, you can podcast. If you don't mind being on camera. You know you have many options. You can record yourself, you can go live again if you're just joining. Let me know if you have any questions and by the way, my on June June 8 registration opens for my content, marketing masterclass so I'll, be covering everything content related in depth on how to structure your content, how to find content ideas, how to create content, and I always show you, you know multiple ways on how to create content, whether you like it, whether you like being on camera, I don't want to be on camera, so you're gon na learn how to use canva you're going to learn how to structure video content. You'Re gon na learn how to structure, graphic content and written content. Again, registration opens June 6. An actual master class itself will be on the 21st of June. So, if you're struggling with content struggling with getting sales, you don't know what to post. You know keep an eye out for registration. It will be limited to 100 people so sign up as soon as you can. Also, if you just joined, then let me know your number one struggle when it comes to content, but I recently polled my email list and the majority of my email list was having struggles with content and if they wasn't really having a struggle with content. The struggles that they did have were related to not having content. So if you have a business online and you're trying to sell products online, are you trying to attract customers online you're gon na need content. You'Re gon na need some type of content strategy. Content is what you use to you know. Bring people into your business content is what you use to make people aware of your business content is what you use to. You know, increase the sales for your business, so without content without a sound content strategy. You know you're gon na struggle with getting sales you're gon na struggle with growth, so content is one aspect of it, but the right content in content that informs content that inspires content, that educates content. That convinces is another aspect of it, so structuring your content properly. Using the the existing data that you already have to create content so going through your comment, section going through your DMS, going through your tags, going through your emails to see what questions your audience is already asking you. If one person within your audience has a question, you know, there's probably 10 other people within your audience that have that same question. So it's your job as a business owner really as a content creator, because we're no longer you know what I want to say: we're! No longer just business owners or hair brands or hairstylist like we're content creators, so we have to you know, position ourselves as content creators again if you're just joining you know, let me know your number one struggle when it comes to content.