Nigerian Braided Wigs Offer Hairstylists A Share In The Hair Market

And to fashion industry, now African women spend billions of dollars annually on hair products. Nigeria is one of the biggest spenders in the continent. The West African Jan's spends more than 400 million dollars, but with hardly any products a sell in the lucrative beauty market. But the emergence of locally made braided wigs could offer a rare chance for Nigerian hair stylists to earn a share of the hair market. Cgt and skeleton McCollum has more a trending hair style sought after by most Nigerian women, the braided wigs are locally made they're, just like braided hair, just that the owner does not have to sit a whole day in the salon to have one. Each wig is customized to order and they blend perfectly with existing African women, hair style. Braided. Wigs have only been in this market for two years, and the product has one itself. A decent share of the market. Rosemary or Jilly is a businesswoman dealing in beauty products. In the capital Abuja, despite her tight work schedule, portable wig means she can keep up with her habit of changing looks from time to time I like to play with Carlos okay. Today, I'm putting on a blondie tomorrow, I want to go on red. It gives me the flexibility of choice and spending time in this salon, popular for making the wigs you hear all sorts of accounts in favor of the new hairstyle nominee. This a beauty is pain, but brilliance has taken out the pain from beauty. So you can look beautiful without going through the pain off. You know, braiding your hair, it's painful, of course, for ingredient and then going to bed with the weight of the braids pools of the edges of your hair. It won't it's not very healthy. The braided wig is not just popular here, that's already growing demand for them from Africans in the Diaspora, so these hair stylists are constantly kept busy to meet the growing demands. But not everyone here is swayed by the trends and sometimes when people wait, I think it doesn't really fix them well and for me, I, like things that are permanent. It'S easy to understand why these wigs have attracted a large following, besides the convenience associated with its price, to accommodate a wide segment of the market. The cheapest braided wig cost about twenty seven dollars, while those were the fat wallets could pay as much as one hundred and fifty dollars for a wig. The good news with this evolving trend is that it has opened up a new window for hair stylists here to inch further into the multi-billion dollar African hair market, which, for a long time, has been dominated by imports, Kelly Chia, McCallum, CGT and Abuja. Nigeria