The Actual Honest Truth About New Melanin Haircare Plumping Deep Conditioner By @Naptural85
- Posted on 06 December, 2022
- Hair Care
- By Anonymous
About The Melanin Haircare Plumping Deep Conditioner! The ACTUAL Honest Truth about NEW Melanin Haircare Plumping Deep Conditioner by @Naptural85
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----- About Melanin Haircare -----
100% Black Owned - 100% Family Owned. We took ZERO shortcuts, and ZERO compromises, which is why this took so long. There are no investors, just my sister and I, and we built this from the bottom up, through hard work and perseverance.
Every single product formula and packaging has been custom created from SCRATCH. These are my DIY product recipes, enhanced for stability and world-wide distribution. The merchandise has also been custom created from SCRATCH, designed by me, using my graphic and product design experience. I hope you enjoy what we have to offer! XoXo!! Nap
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All right, what's up guys, I hope we're all having a great holiday. Oh my gosh, I'm back after the probably the hardest year of my life, both professionally and personally today is about the professional melanin hair care, which is my hair care line. Just had a launch earlier in April for a new product and child, I could have never prepared for what happened. A lot of you guys may have heard through the grapevine different stories of what happened, which is why I wanted to come here and just clear all that up, because I think it's very important that everyone just knows what actually happened with the launch. And you know what melon and Hair Care did to try and alleviate the issues. I just think that's really important, so it's gon na be a long video, so get a snack get a drink, because we've got a lot to talk about because this has been a year. This has been a Year's worth of work, so I want to break the video into three parts. The first part is the plan. What we wanted to happen. The second part will be what actually happened where the plan went wrong. The third part will be just kind of dissecting different theories or rumors that are going around that I just want to address and realign the truth on if that makes sense all right, so let's get right into it. Let'S talk about the plan. What we wanted to happen, melon and Hair Care is known to do pre-orders with all launchers. I think we did pre-orders with pretty much every single launch, except for one, and so we decided, let's go back to doing the pre-orders. It'S a way to kind of gauge what the interest is and then also give perks to those who are like really engaged in the brand and engaged in naturally five and then also we just enjoy giving out the little treats like the little cute little lollipops. You guys love that stuff, so we're like, let's go back to doing pre-orders, so we are launching our beautiful new product, the Plumping, deep conditioner, which is our amazing, hyaluronic, acid, deep conditioner, pumpkin and bamboo, and it's just an amazing, deep conditioner. So we said, let's go back to doing pre-orders, but I want to do it a little bit differently change it up a little bit. So I said, let's just open it up to like our most loyal viewers. Let'S only do a pre-order for natural 85 Watchers, so it was a secret pre-order and we were only going to launch it on the napster85 Instagram page, the napsh85 YouTube page, and then also we decided okay, let's open it up for melanin, Hair Care, app users. Only so if you decided to subscribe to the app or download the app, then that would be like a perk of doing that extra step. So it's a secret pre-order launch. We never put the product up publicly on the website. The only way to access it was through my Instagram, through my YouTube or through the app, and we also never spoke about it - on the melanin, Hair Care, Instagram page or any of the socials, because again it was a secret launch. So the plan was, we were going to launch on nash85 Instagram, naturally, five YouTube and through the app in April the product was supposed to arrive two months later in June 2022, and that time we would start setting the product out to the pre-ordered customers who ordered It and then, of course, we put an order in for our Retail Partners as well, and I also think that it's important to mention, because there's a couple different ways to do a pre-order one way is to do it where you don't have the product in the Works and you launch the product and say hey: this is a pre-order collect all of the funds for the the product? Then you stop allowing people to order it, and then you use those funds to go and make the product the other way to do it. Is you pay for the product up front with the manufacturer, a certain amount of units, and then you sell on your website up to the amount of units that you purchased and that's how we did it. So we placed an order for our website, customers melaninhaircare.com, and then we placed an order for our Retail Partners, they're seen as two separate businesses, even though you place one order. So both those orders are supposed to come in in June and then we would of course start shipping out to our pre-order customers. Then we would ship our product to our Retail Partners who were supposed to hold on to the product until August. So then, from June to August, which was two months, the pre-ordered customers who ordered directly from us would have all the time to play with it and put reviews and share their thoughts on the product. And they would be the first ones to share that. And then, when August comes around the retailers on their website, they would make their product live. So that's the plan that was our that was our foolproof plan and then I'll also mention outside of this plan. This has nothing to do with the Plumping deep conditioner, but once everything kind of went awry with supply chain, this affected, the shipping of the Plumping deep conditioner was in mid-august. We had planned to move our warehouse facility so like, where all of our products are stored and shipped out of, we had planned to move that from one facility to another facility which was supposed to be not a problem, because we wouldn't really have anything going on. At that time the pre-order would have been well done with and we'd be able to slow down the website for a week while everything was getting boxed up and shipped over to our new facility and then get that up and running really seamlessly. That was the plan. So let's talk about what actually happens and I'm laughing, because if you don't laugh you cry so I'm laugh, I'm choosing to laugh. So in April 12th we did our launch. It was a secret pre-order launch on my napsh85 Instagram page, as well as the melanin Hair Care app. Only people who downloaded that app and only people who watched my Instagram stories would have knowledge of the product existing. It was a secret perk of just being tuned in and may I was like okay. Let me open this up to naturally5 YouTube channel. I made a video talking about the new products, so all of the loyal map Shady five YouTube. Subscribers can get first dibs at that once again, it still wasn't up on the melon and Hair Care website or any of the Instagram uh Pages or social media Pages at all, and there was no email marketing about this product whatsoever like nobody knew it existed, except For naps85 people and those who downloaded the app and so those launched messages in April and May mentioned that the product would be shipping in June, it's important to understand how long it takes us to actually make product with our manufacturer, once our manufacturer receives use ingredients In from their sources, it takes them three days to make the product fill the product and then ship it over to us it's a very fast process. So that's great. The thing that holds it up is just getting the ingredients, whether that's sources not having the ingredient. In stock, that's one aspect: another aspect was the packaging getting stuck, our products are made in the US, but our packaging comes from overseas. There'S a lot of boats stuck on docks and just things were stuck there forever. Customs was a hot mess. So June comes the beginning of June. We'Re like okay uh, you know manufacturer how we doing and they're like okay. Well, we don't have the ingredients yet we're still waiting on receiving them, but you know it only takes us three days. It'S fine June first week goes by June. 2Nd week goes by we're like okay. We really we need to get this product. What'S going on, we were told that it still hadn't arrived yet at this point, it's the last week in June, like I said it takes us three days from beginning to end, but if the products had not arrived and we only have technically five work days, we Know for sure that we're not going to be able to ship the product in June, like we promised, so we decided. Okay, let's alert the customers. Let them know what's going on. Everybody knows it's a supply chain issue. Let'S just write them an email and let them know what's happening so. On June 24th, we sent out an email to all of our customers who ordered the Plumping deep conditioner to just let them know we're really sorry. This is supply chain issue going on right now we thought everything was going to ship in June, but it's ending up to not be June. We are told that we should have it out by July and for being awesome customers and for waiting. Here'S 600 rewards points which equals up to five dollars so that you can use that on the website to buy whatever you want, and then I also had put out another video around that time on June 30th and kind of just discussed what was going on with Shipping as well, you know just to kind of keep the messaging consistent, and I also mentioned in that video that the shipping should go out by last week in July, so now mid July, comes by so reaching out to our manufacturers like how we doing guys. What'S going on, we are told the same thing: we have not been shipped the ingredients, we have not. We don't have access to them. We don't know what's going on so for people who don't really understand. Why there's a supply chain issue? The big issue is that there's, like a certain amount of resources and then once the pandemic happened and everybody didn't know when they would be able to get the resources a lot of the larger companies. They went and bought pretty much everything that they could all the supply was taken up. So now all the suppliers have to create new supplies. So what I think was happening with the manufacturers was that their suppliers were telling them that they had ingredients that they didn't. Actually have so as the company working with the manufacturer we're again relying on that communication as well. The last week of July came and we realized once again, even if we got the product at the top of this week, we're never gon na get it out in time. So then, once we realized the last week of July that once again we're screwed, we decided. Okay, let's send out another email to update customers on what's going on, so we sent another email and that email I was like you know. Let me like put a video on there. These are my natural 85 close subscribers. These are my people. You know I want them to see my face and I want them to really know how sincere I am so. We sent out another email with a special video and I apologized in that video and took full responsibility for everything that was going on as the CEO and co-founder of the company. That'S just the right thing to do, and I mentioned that on top of the 600 rewards points that everyone already received. We'D also be adding a free gift in the package, and that was our papaya head wraps that everybody received. We put one in every single package and we had thousands of packages and those head wraps are 21 either 21 or 24 each. I can't remember so twenty dollars times thousands of people is a lot of money. That'S a pretty good free gift, so you know I really wanted people to know how seriously we took this. So we sent an email August 4th and let them know what was going on and then gave them a free gift as well and let them know that they should definitely get it by the end of September. Because that's what we were told, we really could only Share info information that we had. You know we were getting these dates from our partners. I just I don't know where it went wrong in the chain, we're trying to figure that out right now we're trying to get a good grasp on what the realistic wait times are. That'S why you know right now. Melanin Hair Care has a lot of out of stocks with a small business in this industry. We can only take what we can get. We were told that everything would ship out by September. We received word around the next couple of weeks that the ingredients were on their way. Everything is working, everything is moving our packaging, which was still stuck at Customs that was actually moving as well. Everything was on their way to the manufacturer. Phil is going to happen. We'Re so excited so we're hoping that would be done before the last week in August, because the last week of August went into September, and so we realized that we'd have to make another statement, send out another email or what have you? I wanted to get a specific date. I didn't want to go out to you guys and say: oh we'd, be shipping them by October, because at this point that just means nothing right. I'Ve already done this twice, and so I wanted a specific date. So while we were waiting for the manufacturer to tell us what date we would actually get the product we were preparing to receive the product at our new shipping facility, and I was telling our customer service team to just let people know that the pre-orders are currently Being prepared to ship with a free gift and just stay tuned for any shipping announcement, it was a vague statement, but I didn't have a date yet. So I wanted to be able to give a date that you guys could rely on, but also keep Communication open. So once we received our receiving date at the warehouse, I made sure to put an announcement on my personal Instagram story that we would be shipping September 13th. Melon and hair care at this time was receiving tons of questions in email, DMS and now also on our Instagram, and so we decided to also repost that September 13 message in our melanin Hair Care Instagram as well. Now this is the very first time that we even mentioned this product on the melanin Hair Care Instagram at all, because again this was a secret product. So this the product had never seen the light of day on any of the melon and Hair Care socials or even on the website publicly. So this reposting of the September 13th date was really out of the norm for this launch, and that was just because we were receiving a ton of messages through the social media and so we're like. Okay, let's update it that way, but we didn't want to put it on our main page, because there was no mention of the product ever on the main page. At this point, I think a lot of people were contacting us through Instagram because they were also sending emails, and at this time we were getting flooded with emails and we have a very small customer service team and so we're doing our best. Our email says it takes 48 to 72 hours, and so, if you didn't want to wait that time, they would catch us on Instagram and that's fine and at this point a lot of the customers because they had seen the August 4th email were emailing us and Asking us questions questions via Instagram DM Instagram comment so, rather than sending out another email, we're like okay, let's just update people this way, because people are clearly uh. You know they're logged in they're they're, paying attention to our socials and they're. You know asking questions this way, so this is how they want to know. So this is how we're answering and we're really just on autopilot, trying to like get as much information to people as possible and all of our resources were put into this uh put into answering emails and put into answering DMS and comments on Instagram. Okay. So then um I announced that the new ship date was September 13th and now our messaging could go from We're preparing to ship. The product to your product will be shipping September 13th, but just keep in mind that we had thousands and thousands of products to ship out. We can only ship out a couple hundred a day, so it does take a little bit of time. It took a little bit of extra time because if you remember, we had also planned mid-august to change our warehouse facilities. So we were going from our old Warehouse where we used to ship product to a new Warehouse. All the products had to be accounted for, boxed and then shipped over to our new facility. Our new facility had to transfer our Shopify system like our technology system, from one shipping facility to another for shipping facility, and that can be a couple weeks of test testing. Just to make sure everything flows correctly. Excuse me that happened in mid-august. We could not postpone that because if you can imagine, we had contracts with warehouses and we can't just be like hey. Can we just stay here for another another month, while we figure this out? No, the contract is up. We got ta move, so that's what we were kind of up against as a business. We were like ducks. We were like ducks on water. That'S why you didn't see me on social media. That'S why you still don't see me because I I needed to take a break okay, because it was crazy. So a couple of issues happened with the whole transfer of products to the warehouse. One of the issues was that we didn't get all of our products. Some of it was lost at the other Warehouse we're just receiving a lot of our product now, which is insane. I know it's uh almost December, so once we were actually able to start shipping pre-orders if there were products that we're still waiting for from the old Warehouse we had to skip over those orders and get on to the next one. Some of the items that were left at the old warehouse at the time were our logo socks, some of our Excel shower mirrors and then also some of our oils. So those are the ones off the top of my heads that I can remember so once all the products were set up at our new warehouse and we received the new Plumping deep conditioner. We started shipping out products, we're shipping them by day of who made the orders first, but something happened in the system transferring over from the old Warehouse to the new Warehouse where there was like a small batch of April orders that got put on hold, for whatever Reason and like like I said once you transfer Warehouse Systems, there's like a bunch of testing, there's glitches that can happen. It'S a brand new Warehouse. So for some reason one of the glitches were that there was a hold on like a little group of April orders. So, a week after we started shipping, we realized - oh, my God. This group of April orders was put on hold and we prioritized getting those out. I think that's everything, that's what went awry with the plan. Um, I'm trying to see. I have notes here because it was a lot. It was a lot so yeah. There was a lot going on behind the scenes that we were dealing with all at once, but I think that you know with everything said like we were just on every single issue. That came our way. We didn't stop, we just kept going and there were a lot of issues you know and um. I I just I praise my customer service team and I praise my social media team. I think that it had we not done a pre-order. Obviously this wouldn't have been such a big issue because you know, although we would have had to wait on getting the product you guys would not have known about that, because we wouldn't have launched it until we received the product. So I think just the fact that this was a pre-order and the customers were involved just added an extra level of stress on that and with that being said, I definitely will never be doing a pre-order again, which is sad because I guess I love pre-orders. We love pre-orders, it's like so much fun to offer our most loyal customers, a perk for being like loyal and being tuned in, like that's so much fun. The fact that we're not going to be doing pre-orders anymore is kind of sad, but I just don't want to risk you guys having to wait on on the products when it comes to melanin. Hair Care like if you order a product you're gon na, get it you're either going to get the product or you're going to get a refund of your product. That'S a no-brainer! That'S gon na happen regardless, but I don't ever want you guys to wait on getting your product. I'Ve done pre-orders where I've had to wait a long time, and I know it's very frustrating so, like you know, when I was making videos saying you know, please give us Grace, I wasn't implying that you guys weren't giving us Grace. I was just saying: please give us additional breaks, basically like hang in there, we're we're getting we're getting it done for you guys. You know all right. So now we went over the plan. We went over what happened to make the plan go awry. So let's talk about some of the concerns that were going around that I just want to realign with the truth, just to make sure that everyone is aware of what actually did happen. So one of the big concerns was that there was no communication that we didn't. Let people know what was going on or that we were like hiding about this video. I showed you what we did every single month, that we knew that there was a delay we let our customers know. So while this whole pre-order situation happened from April to October, the main communication points would be anytime. A missed shipping date happens. So every single time we had a missed shipping date. We let people know what was going on so our first date that we were supposed to ship was within the month of June and as soon as we realized that we weren't going to make a shipping date. Within the month of June, we sent an email out on June 24th and then this next shipping date was supposed to be by the last week in July. As soon as we realized that we weren't going to make that shipping date. Unless, last week of July, we sent out an email which was August 4th, which was that last week immediately sent out another email to let people know and then, after that, we're supposed to have everything shipped by September, and once we realized we weren't having everything shipped By September, we let people know that we're working on a date and that we would let people know as soon as possible and then immediately. Let people know that our new ship date was September 13th. So we did communicate every single step of the way and then also for those who were extra nervous if they sent an email, we responded to every single email or if they sent a DM, we responded to every DM and also to every comment. We'Re definitely there. Every step of the way for everybody who needed to have a question answered, we were there to answer that for them and then the other misconception was that we were ignoring comments and only responding to praises. And again that's just not true. We respond to everybody's comment. I did see in a video that this screenshot was shown as like an example of us, ignoring comments and only responding to Praises. But that's just not true. We post about out for Instagram posts a day and this person had an inquiry on a couple of different photos that day, so it was August 31st that they asked. Are we going to get an announcement or an update regarding the conditioners we ordered in April? This person actually asked that question in another photo that we had posted that day on the 31st, so we're having a full-on conversation with them and some other melon and Hair Care customers, and she was happy. She had her her question answered on another photo that day. So although the screenshot looks like we did not answer her question, we did answer her question and she was happy. So we just didn't, go back and repeat the response on that photo because she was already happy. So we just let that go, and we just continued to comment to other people that we needed to comment too. We were answering everybody's comments: whether it was a praise or whether it was a criticism. We were there, we weren't ignoring anybody. You know whether people liked our answer or not that's a whole nother story, but we were definitely there to keep Communication open the entire way. Another thing I was seeing was that we weren't offering refunds and we definitely offered refunds to everybody who wanted one. We definitely wanted people to be happy whichever it was whether it was waiting for the product to come in or if it was like. I don't want to wait for it. I would rather just get my refund. Maybe I'll try it another time when it's more readily available, we're offering refunds to everybody who wanted one and we would refund really fast, because we wanted you guys to understand that we respected your time. We respect your funds or, if we noticed that somebody was extremely upset and not too many people were very irate like there are some people who are upset, but they kind of understood and they're like okay. Well, I just would like a refund. I'M done. You know. That'S very respectful, and we appreciate that um and we're you know respectful back, but if somebody was like extremely upset, then we would go back out to them and just be like hey. We wanted to ask if you wanted to wait a little bit longer for your order or you can cancel it and we can refund you the amount back and then they can make the choice to accept the refund or you know, continue to wait but yeah, whether You got a refund or not. That was definitely up to the consumer and we were offering refunds to anybody who wanted one. So I know another issue was that there were no static posts on social media and I already mentioned why there was aesthetic post. It was a secret launch and we just were not posting about this product at all. On our social media, the launch was through napsha85, Instagram YouTube and via the app we ended up, putting something on the melanin, Hair Care. Instagram stories like at the very end just because people, a lot of people were asking questions and that seemed to be the best place to communicate with them. But from like the very beginning, we were sending emails and I was updating people via my Instagram and through my YouTube, which was the same exact source to which people found the launch in the first place. So I figured that would be the best way to get the word out about any updates on where the launch is, in addition to emails um. So that's why I know that's uh. One person in particular was upset because the pre-order stayed open, while the delays were happening, but, like I mentioned before, the way that we do pre-orders is that we order a set number of units of product for the manufacturer and, while the manufacturers working on it, we Sell up to that amount of units on our website, so the reason that we kept the pre orders open, while the delays were happening was because we still had units to sell so selling the products is not what caused the delay. The delay was caused from manufacturer, not receiving ingredients in time. Hey guys, I was just editing, and there was one other misconception that I meant to address in the video, and that was that we were prioritizing retailers over our pre-order customers and again, that's not true. As I mentioned, we have two separate parts of our warehouse. One part of our warehouse ships to our website, customers and the other part ships to our retailers. And so when all the product arrived, the website customers, which are the pre-order customers. They have their team who are shipping their product out and then the retailers have the their team that are shipping the product out. Now, as you can imagine, the shipment to the retailers is really fast. We just have to ship one box, one giant box of products to one location and then the retailers take care of the rest and on our melaninhaircare.com side of the warehouse they're shipping out thousands of individual packages all across the world. So that takes a lot of time and then, as I mentioned, it's a brand new Warehouse, so we had glitches and issues that we're coming across. So basically the retailers got their package. They were able to put it up on their website faster than we could finish. Shipping out the product now in the perfect world, this would have happened in June. The retailers would have received their box and sat on it. While we were at our old warehouse and able to ship out all the products really seamlessly, and then you guys would have had your products and had the two months. But as you know, things happened and the dates got rolled over because there were delays. And so, as soon as the retailers received the product, it was up on the website and ready to go. So that's what happened. We weren't prioritizing the retailers hope that helps so. A piece of constructed criticism was that we should hire more people now that the issue is over. We definitely have hired somebody to help us with our supply chain to try and get on top of that and figure out like what the tetris pieces are to put together, to make sure that this doesn't happen again. And it's really a matter of getting ahead of things now that we know what the supply chain is kind of. Looking like and still like, this is going to be an issue until 2024, but we have like a better idea of what the new supply chain rhythm is going to look like. So now we can try and get ahead of that. So we do have somebody in the place to do that, but when you're in the middle of a crisis, you can't really stop dealing with the crisis, especially when you have a small number of employees. You can't really stop dealing with the crisis. To start like reviewing, resumes and interviewing people trying to decide who to pick and then getting them into the infrastructure and then teaching them the lay of the land and introducing them to your supply chain and, like that's a lot of work that happens, and so that's Something that kind of happens after you deal with the crisis. You have to deal with the crisis once that's over once you've dealt with it with whatever resources you currently have once that's dealt with and your customers are okay, then you start going looking into how to avoid that issue in the future. So appreciate the constructive criticism and that's definitely something that we have done um, but you know just realize that it's something that you have to do after you've dealt with the crisis. I hope that that helps um clear up any of the the misconceptions about this launch or, like anything that happened. We, you know the team - and I were in this - the entire time of communicating to everybody and 99.99 of the customers were cool with that, like they understood, and if they were upset, they asked for the refund, they got the refund and they were okay um. You know it's just. I want to make sure that all the information out there is correct, so I'm looking forward to never doing a pre-order again, I'm doing a pre-order again. Oh my gosh. Oh it makes me sad, but I can't do it. I don't have it in me, I don't have it in me, the holiday season's coming up. I just want to relax with my family and kind of get my balance back, because this year has been super off balance for everything. So I'm looking forward to getting back on balance this holiday season, so I think that explains everything that happened, I'm very proud of my team and how they handled everything they were super respectful the entire way the customer service was extremely responsive and empathetic. They really just wanted to make sure that everybody was okay, and I appreciate that editing Whitney popping in here again. I just wanted to clarify I'm not saying that we're perfect. I'M just saying that. I think that we did a good job with the hand that we were adult I mean I don't really think, there's a perfect answer to deal with this situation. It'S it's really. It has never happened before it's unprecedented, so I think we did a good job. Just keeping Communication open is all you can ask for transparency anytime. Somebody wanted to know what was going on. We answered that we sent out emails to keep the general public abreast of what was happening and we tried to compensate with free gifts, and you know just little things here and there to let people know that we are care. We had a lot of different things. Going wrong just because of the rollover of problems throughout the year - and you know I don't think it would have been appropriate to send out mass emails every single time like a little glitch or something happened. But if somebody did ask we were there to clarify and answer any questions that somebody might have and um yeah. I'M just thankful that Melanie haircut made it through that and I look forward to working on new products and getting them out and it will just be a straight launch. It won't be a pre-order just to make sure that everything in our supply chain goes well. So I'm excited to make more videos on this channel. I couldn't make any more videos until I addressed this whole launch situation, and now that I have I can move on to making more videos. I'M super excited for the holidays and to just kind of decompress. With my family, I hope you guys are having a great holiday a great day. I want to plug the Black Beauty effect on Xfinity and zumu is a docu-series that talks about the history of Black Beauty in makeup, hair and skin, and also brings it to the Forefront of like today's social media, some of the YouTubers that have helped. It was a really cool docu-series and I think that you guys should definitely check it out. Some of your faves might be in there. It'S such an empowering docu-series, and I learned a lot like I learned a lot. The history aspect was very interesting. I'Ll put a link in the description box where you guys can go and view that they really want to tell an uplifting positive black female oriented story, and they really did that. Like it's a beautiful, beautiful docu-series, I hope you guys enjoy it. I hope you watch it. It'S free so definitely check it out. It'S a free watch, all right guys, that's it I'ma, go love! You and I will see you in the next video
Comments
Naptural85: Hey LOVES!! I miss you all so much! Please disregard my appearance, I don't have much time these days to get myself together and just wanted to get this video out asap! XOXO!! Talk to you all in the comments and in the next video! ❤
Aly Ariel: ...Can we just take a moment to appreciate the RECIEPTS?! This lady had a whole folder of EVIDENCE, time stamps, emails and messages to prove her case! NAP CAME CORRECT! Youtubers sent her messages & made videos bashing, but the actual proof is damning. I'm really proud of you for standing UP, keeping it classy and showing your hand. It was a royal flush. No matter what happens, You won.
Jennifer Chambers: I was a customer who asked for a refund after two months of waiting. There were no questioned asked, I have never received a faster response with action. I have been in customer service / management for 21 years. I appreciate the quick response and understanding of Melanin. I bought the conditioner from Ulta. I will absolutely support your brand going forward. You are an awesome business woman
Mary Connor: This woman (as far as I’m aware) is the reason why our shelves are filled with flaxseed type gels and a range of other products. I hope she earns some serious coins. Glad Melanin hair care is in the UK. ❤
Alana McGill: Girl I ordered Beyoncé merch back in the summer when the album dropped, still waiting...we understand supply chain issues, it's the way of the world we now live in. You are great by doing all this, it's way more than most companies would do by the way ❤️ your loyal nap85 will always ride for you
ThatDoll25: When you operate from integrity, lies and misinformation will never be able to stand against. You guys did an amazing job! Handled this rough situation with so much grace. I hope your company continues to go onwards and upwards!
zucchinigreen: Heyyy Whitney! I didn't pre-order the conditioner and had no idea this was going on but this video is like a Masterclass in how a CEO should address complaints. Thank you for being super thorough and professional and acknowledging that your company didn't deliver on its promise, but there several valid which were entirely out of your control. This video is also great to share with SME owners about the realities of running a business during pandemic times and during a time of supply chain disruption which is still happening... If it's not the pandemic, it's the Ukraine war crisis or cybercrime - business owners are faced with a lot. I think you and your team handled the situation well and will definitely continue to grow as a result.
Brandie M. Williams: A YouTuber who shall remain nameless, made a video about the product delays, saying brands must be held accountable. However when she started laughing and repeating over and over how “embarrassing this is for Melanin Haircare,” it came off as throwing shade. Most people aren’t business owners and have no idea what can happen with logistics. Keep making great products and doing your thing.
jae729: What I hated was how some people acted in the comments on the brands IG page. Melanin haircare has amazing customer service. Some people were straight up nasty in the comments and the company never clapped back. Whitney was very clear about what was happening. She even opened this up on her personal page for her real followers to follow. If it’s one thing about Whitney is that she’s been transparent with things since day 1. People were just … showing their ass. I got my DC late but it came with a headscarf as well and it was well worth the wait. All of these products are amazing. I don’t see y’all getting crazy with LV Balenciaga etc but we really are hard on small businesses which sucks.
Born Free: Whitney - your line is a WINNER! No one standing on the outside can appreciate the stress and challenge of what you have accomplished. T H A N K Y O U for your tenacity and the quality that you have attached to the name "Melanin". I will support you as long as I lay foot to ground and walk this life. Peace to you and Blessings to your family!!!!
Rebecca P: I work at a small makeup boutique in Atlanta so I understand AND empathize with the whole supply chain issue completely. I appreciate your professionalism throughout this whole ordeal, because you really could’ve came on here and been defensive, cold and dismissive lol. What I don’t love is people trying to defame your character like you’re out here trying to make a quick buck. Of course we all know many of OG YouTubers who blew up and started acting brand new, but you are not that girl. All of this to say thank you for keeping it all the way real, you’re true supporters are here + not going anywhere! happy holidays to you and the kiddies
Soyreka S: You’ve been very clear on the issues and have been keeping us updated since the beginning. You’ve even offered refunds to those who don’t want to wait. Love your product, your brand, and that you’re actually FOR us. These naysayers would be pressed to find better. ❤
finallyanaccount: You handled the crisis in exactly the way my Organizational Decision-Making professor said a CEO should handle crisis. 1. You were transparent... explained everything clearly. 2. You acted quickly. 3. As CEO, you are the person to address the issue and you did just that. This is how you build trust with customers. Well done Whit!
Reign Delay: First, never tell us to disregard your appearance. You are absolutely gorgeous while showing what real life looks like. Next, you are an amazing businesswoman who handled things like a boss literally. Supply chain issues, actually Covid, affected every business and person in the world whether small or large. Lastly, shame on those people trying to tear down someone doing positive things for a largely ignored community. Thank you for having such good products that make my hair look beautiful.
Kendra Holloway: Girl, you are so good! Definitely appreciate your transparency, but trust and believe that your fans/consumers will stick with you until the wheels fall off. I’m an actress & yesterday on set the HMU team gave me multiple hair compliments & asked what products I used. I directed them straight to your line & I know for a fact they placed some orders. Thank you for all that you do for this community. We support you 1000% Queen! Be blessed!
Jermaine Au Natural: This was like a episode of Judge Judy because the receipts! Air tight on clearing those that needed to be cleared and sent packing with The Actual Truth. I appreciate all that you and the team does and provides and that throughout you have been there to address what was happening. You have my continued love, patience (if this happens ever again) and support. CONGRATULATIONS on a new facility movin on up!!!
cfreemful: On a good note. My heart swells with pride and, I see Melanin products in Target stores, and on the shelves. Bylines and photo's included about the products. It's amazing to see the launch and success of the product line. So proud of you and your sister's success. Wishing the both of you success and happiness.
The Ebony Experience: This just makes me want to support you more! You are one of the first natural hair bloggers! It was always you and Black Onyx back in the day (10+ years ago)!!! Your integrity and quality shines through in your products! I’ll be purchasing all the items this holiday season. Congrats to you on your new warehouse!❤
Minerva Joy: Hey Whitney & Team Melanin! Just wanted to give y’all your props! The way this entire proces was handled speaks volumes on integrity! You guys are a smaller and younger company, so it is DEFINITELY not gonna be perfect. But the fact that you sat down and broke everything down for us is really appreciated. And I’m happy to hear which changes Melanin Haircare put in place to avoid possible future repeats. I learned so much from this video alone and it makes it a lot easier to understand what a small business goes through. So I just wanted to give you your flowers ❤
alucan: I preordered the first day it was announced, and wasn’t concerned about the delays at all. I saw the insanity in the comments, and I was shocked that so many people who claimed to be recurring/regular customers had so much negativity for you and the company. Anyone who has purchased from you knows the quality of your products and the standard of your professionalism. Anyway, the deep conditioner speaks for itself — *easily* the best product of its kind that I have ever used, much like the entire Melanin line. Thank you Whitney for your hard work, patience, dedication and care for us and our hair! ❤
Darlene R.: Whitney and Team Melanin Haircare, I’m soooooo proud of you and all your accomplishments. I’ve followed Whitney on Naptural85 for years so, I know that your love for hair and hair care (FOR US) is REAL and HONEST. I never doubted you for one moment and I knew if there was any way for that situation to go better, you would’ve done it! Stuff happens!! In life personally and professionally. I’m literally here crying watching someone that I respect and admire try to explain LIFE. I wished people could have been more understanding and been more patient. Every product that you have released has been BOMB! My hair LOVES every product and I know you’ve put your heart and soul into every single thing you’ve put out. That deep conditioner is sooooo great, it was definitely worth the wait. And, I love the hoodie that I just received. You can do pre orders with me anytime you want and I’ll never complain. I know all the hard work you and the team put into these products and in making sure we’re happy with gorgeous, healthy hair. I THANK YOU and The Team for allowing us to share in this journey and letting us enjoy the products that you create. Blessing, upon blessings, upon blessings to you all with soooo much love. #melaninbaeforlife
Clear_chrysalis: I cannot imagine what it’s like to deal with the tremendous amount of pressure from this situation. You and your team are incredible, and I hope you’re given grace! The quality of your products as well as your integrity speaks for itself, and I’m so happy to be a melanin haircare devotee. Thank you for everything you do!
T CJ: I appreciate products that are made with quality ingredients, fairly priced, and CEO's driven by a purpose. You and Sis continue to do an outstanding job while producing superior products. Melanin was not the only company effected by the shipping crisis. This was well known, reported on the news daily, and there was very little you or anyone could do. This was a result of the pandemic, and not a result of your management or planning. I love the fact that I can trust the quality of Melanin Haircare products, and Whitney, that is always wroth the wait!
Gbreal1971: The challenges of a small business owner can’t be overstated. Your transparency is appreciated, your products are excellent and we want you to continue to succeed.
Wassup G: Sweetie I’ve been watching you before ANY of your babies were born since 2010 and I’ve done your DIY and trust me when you launched I ran to order immediately still have 1st matter of fact all (3)..Anywho I BELIEVE IN YOU your products etc., and will continue supporting you until my FATHER close my eyes …I wasn’t even concerned about the delay I wait for pkgs and furniture orders ♀️
sds1011974: PHEW! Just listening to everything your company went through made me feel stressed for you! Thank you for continuing to be you. I never doubted you. I e been following you since before Olivia. When I heard you had a hairline I literally paused the video and did a happy dance for you! I yelled out,”YOU GO WOMAN!!! YESSS!!! GET AT IT!” I was so happy for and proud of you. I never doubted I’d love your products because your DIYs helped my hair immensely. Now I’m spoiled. I can’t use anyone else’s products. Your products are home for my hair! Thank you for this video. But I didn’t need it because I knew you were just hard at work behind the scenes. Just keep going forward. Thank you for all you do. Please take a break as you need to. You have a loyal fan and customer base! If you’re here so are we! Thank you for everything you’ve contributed to the community. You are valuable!
Katherine Martin: Whitney. Girl. We know you got us. You have helped me and so many of us love our low porosity hair. I’ve struggled with my dry frizzy hair my whole life. Thank you for everything. You have given us so much of your time. It’s not in vain. You have my full support on taking your brand to the next level. Thank you for always being honest and upfront. A lot of YouTubers act as tho this is easy. You show us the HARD work. Enjoy your holiday.
Sheryl: I just want to say....please keep the leave-in conditioner coming. I'm nearly obsessed with the product and I don't have an alternative. This leave-in conditioner stands alone among all other leave-in conditioners! Thank you for taking the time to make and share it with the natural hair community. Literally the cleanest, most effective leave-in conditioner I've ever tried.
Kaydee007: I have been following your channel since 2010, even attempting some of your DIY products (unsuccessfully). To say I was excited when you started Melanin Haircare is an understatement. I have bought all of the products and they are now a staple in my haircare regimen. I preordered late in mid-June and got my package in late October. I feel like you did more than an adequate job keeping everyone informed of the delays and the reasons why they were occurring. You have always come across as a genuine person, who now as a business owner is trying to do the best by your customers. I’m glad that most customers extended you the grace you deserve. I will continue to buy your products regularly. I would even commit to a preorder if you decided to try that venture again.
Charmy M!: Growing pains. My 17 year old LOVES your products! We have to remember as we transition from YouTube subscribers to customers that we afford you Grace as you grow. Thank you for your continued transparency. (Side note. Bigger companies will simply issue a refund with no regard to your current concerns or needs, and they have been on the forefront of e-commerce. And yet and still we continue to keep those companies in business by returning.)
Dawn Oree: Don’t get discouraged about pre-orders. Now that you’ve done one that presented all these challenges, it’s given you a greater understanding of how wrong things can go. It could have happened with getting products to customers through retailers as well. Keep going. I’m so proud of your success.
Donna Jenkins - NY: I don't usually comment on YouTube videos but felt I wanted to be supportive. It takes a lot to launch a business and stay the course when faced with the challenges you've faced. Congrats to you on not giving up and showing us all what you are made of. You are an excellent example of entrepreneurship! Your loyal supporters will always have your back.
Goals: Sister just gave a clinic on business practices! So proud of you and "Me and mine will stay committed" Love to you and yours.
It's Me, MK: Don’t give up on Pre-Orders. Just use this as an opportunity to learn and give it one more try at a later date. We love you Whit!
Traci S: I believe MoKnowsHair said that she stopped selling her line because of supply issues. Running a business is a lot of hard work and can be stressful, and you seem to be handling it beautifully ❤️
s thomas: Whitney, it was so sad when i saw some of your followers acted like you were not honorable. I'm sorry you have to defend this. I know you see the community different now and maybe that's ok, people will turn on you unfortunately. I will continue to use all your products! I'm so proud of you, you were there dropping gems when I did a big chop in 2012, I look forward to your future success
stayfly3000: I love your integrity! I never even worried about it because you always impressed me as someone who was straightforward/honest, so I was surprised to see some people were upset and felt the issue was ignored. Thanks for doing this, it was concise and receipt heavy!
PowerfulMajesty: Now THIS is how you serve high quality customer relations! If there is a problem, acknowledge it, apologize to your customers, communicate with your customers and identify the action plan to resolve the situation. Mistakes happen but how you handle them sets the tone for building credibility in the marketplace. Good job Whitney!
Andrea Fernandez: I didn’t have any issues because I bought my product at Target. Your transparency and willingness to make your customers happy is commendable, and motivates me to try more of your products. I making a Target run today!
Felicia Russell: I was a preorder customer, rec’d all the communications & understood what was going on. Really appreciate my free gifts and LO♥️E the product. One of my favorite deep conditioners . Thanks for all the content over the years & these great products!
Traci Bethly: I've been with you for almost a decade. This was worth the wait. My only concern at that time was I was getting ready to move and when I did the preorder, it had my old address on it. Your customer service team was on it and I was able to get my order days before I officially moved. I LOVE YOUR PRODUCTS!
KayTeresaShiines: Thanks for the transparency! Pre-Orders are clearly stressful and something are out of your hands. You were updating people along the whole way and did a great job. Im sure people had genuine concerns, while some were just looking for negativity. As a small company this was handled well and did what needed to be done. I look forward to hopefully more surprises for the naptural followers
A Frost: Firstly, I always appreciate how transparent you are about your life and business. Secondly, my hair isn’t exactly going anywhere, and I missed the other products I’d ordered that were to come more than a new product I’d been waiting to try. Thirdly, a part of my order was missing and the response time and fix was PHENOMENAL. Finally, THIS PRODUCT WAS WELL WORTH THE WAIT! What it does to my hair is even beyond my very high expectations for Melanin Haircare products. It smells AMAZING. There is so much product in the packaging for the price, especially compared to other brands. I don’t need a lot, so it will last a LOOOOONG time. Chef’s kiss, no notes, absolute PERFECTION. Whitney, you have a loyal fan base for a reason. I’m not going anywhere and I LOVE your products. I also appreciate that if I have an emergency or need a product when I’m out of town that I can go to retailers to grab it. I’m sorry there won’t be any preorders anymore, especially since I really enjoy the perks of being that super loyal OG making-haircare-products-in-my-kitchen fan base. Keep being you. ❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤
Sharen Wiltshire: Being in IT with procurement responsibilities, I completely understand where parts were ordered and were not shipped almost 6 months later. I took my pre-order in stride and waited. There was no way I was going to cancel my order of the deep conditioner. Now that I have it, I am happy with much needed product.
Benitta Grooms: Excellent feedback. I didn’t pre-order but have worked in International Logistics for years and have been living this nightmare since the pandemic. You did an outstanding job of explaining this to everyone. I will continue to support the brand. Kudos!! Hopefully this year will be much better.
Rochelle Dawkins: Whitney I feel for you going through your growing pains and I’m a loyal customer that has followed you for over 10 years and I will wait because hands down you have the best products out there and my hair absolutely loves your products. Thanks to your product I finally have longer lasting long hair. So thank you Whitney, thank you for your hard work and the quality of your product. I’m grateful to you. Please don’t stop, please don’t burn yourself out. You tell us to hang in there, you hang in there, please take care of yourself and don’t worry I’m sure you have 10’s of thousands of ride or die loyal customers like me. .
Keona Watson: Whitney, I just wanted you to know I’ve had nothing but a positive experience dealing your company and your products. I love all the products I’ve received so far and will continue to support you in the future!! If people can’t understand the supply chain issues post COVID, that’s on them. I mean MO Knows Hair made the decision to cancel her whole hair line because of supply chain issues! At least you’re still here and in the game!! Wishing you continued success
Tam: Whitney I’ve been rocking with you for a long time. The conditioner makes my color treated hair feel like silk. (The lemongrass is strong but imma stick beside it ) My mom called customer service in August and she said the young lady she spoke with was so sweet and very professional. We love your products. ❤
Rheality: You did a great job in your explanation and hopefully your customers give you GRACE! Congrats on your brand!
Tiffany Dior: Girl your REAL followers will always support you ❤️❤️ Things happen and you fixed it the best way you could. About to go to Ulta right now and stock up lol
Gi B: She is just an amazing person! Just the fact that she came with everything in hand, screen shots, emails, notes!! Says a lot about how passionate she is about her company....
CDEJC: Thank you, as always, for your transparency, honesty and integrity. While it was disappointing having to wait for a product we all were eagerly anticipating, I never had any doubt that you and your team were doing your due diligence and working to the fullest extent on circumstances within your control to make the launch happen. In a world short on patience, I'm happy to make the time, put forth effort and extend grace to wait for people like you who are clearly trying their damndest to make the space around you better than how you found it. Thank you for speaking to us, in your own words and on your own time. With gratitude for you and the work you've done, always. And also happy early birthday☺️.
RaDiCaLPrInCeSs90: Kudos to you Whitney! Entrepreneurship is NOT for the faint of heart. You handled this the best way you could.
C Phillips, MHA, Doctoral Candidate: You know what yeah I tried the pre-order via the app and it kept getting put off so I canceled my order. But I got it through Sephora and sis you came through. The deep conditioner I had to threaten my niece because she was trying to sneak out of my home with it. My hair ❤️ it. Thank you again.
Mslodoc: Hi Whitney…so sorry for all the problems you were having. I agree with you, don’t do pre-orders to save yourself some stress and negative comments. I’ve purchased your whole line, got your deep conditioner from Target’s Ulta. I must say that I am enjoying the entire line. Keep up the great work and I pray that you and your company doesn’t suffer any more setbacks❤. 23:46
Ijeoma The Plant Mama: Perfect timing! I'm currently massaging my scalp after washing out my deep condish. Whit...Miss CEO...you did that. It seriously was worth the wait. Im so sorry about all the stressful events. Knowing what a perfectionist you are, I can't imagine how frustrating it was for all this being out of your control. But also knowing what a professional you are, the transparency is so refreshing and very much appreciated. With every new email update, my heart sank. Not cuz i wasnt gonna get my order, but because I knew how chaotic things were on your end. To be honest, I was just laying back in the cut cuz I knew it would ship out eventually, you can't control what you can't control. But I REALLY appreciate my new headwrap! What a lovely surprise! I've got almost all the colors now Love to the Melanin Haircare Team for navigating all this!!
Shelly Brown: Thank you for being so honest and real. I’m sorry for being so hard on you for you’re product release. I get it. I hope you find your grounding. I get how hard it is. I love that you have worked so hard to make the best products for us. Stay focused on you and yours. Much love!
Neosoul_prima: I thank you for having respect and integrity to explain things! Thank you, for launching something of quality and from your heart! I'll be ordering soon!!!
Monique Richards Washington: I would wait a year for your products! I managed an ULTA Beauty when your brand launched and my shelves were always bear lol. The support you have from the sister is unconditional! Grabbing my restocks now❤
Cosmix Greens: Whew Lawd! Thank you for being so transparent about your process. I know this process took a lot out of you and I hope that things up for you and your company. We love you and we'll still be here
Sydney K. Holts: Whitney, thank you so much for explaining exactly what happened. I never minded the wait. I am so in awe of your work, your company, your perseverance, and how solutions-focused you and your team are. My hair and I are so grateful for your sacrifice of love that created these amazing products. You’ve been helping me with my hair for over 10 years. I can wait a few months for another amazing, original, made-with-love product. [which I’ve received, tried, and ADORE! ] I’d be interested to hear how you’d feel about adding flax seed gel to your product line. Your recipe is amazing, and I’d totally buy it! [of course, PLEASE take time to breathe and recover from all this stress and mess. Thank you, thank you, thank you for everything, Whitney! ]
Chris Ray: I’m still invested in the products and this channel despite the supply chain issue. I can’t wait to get my hands on the hair oil. Keep doing what you do, Whitney. Your integrity is still intact. ❤
Gina Brown: This sounds like it would have been such a cool experience for your followers had everything worked out! Kudos to you for being innovative with your sales strategies and for being diligent about giving quality customer service to your customers.
LaWanda Anderson: Hello Whitney! I received my order after a delay. Supply chain issues are understandable. I love the plumping deep conditioner ❤ Be encouraged I am so glad that I have ordered and received my microfiber towel.
Regina Hoggan: I've watched you from the very beginning way before you started your hair line, Luke before you were pregnant with your 1st daughter and you have always be a stand up person! Best wishes to you and your business always!
Patti Duke: I ordered in April and received mine at the beginning of Oct. WORTH THE WAIT!!! If we can wait months on end for furniture, waiting a few months for hair products is a breeze. Can we please get more designs of the t-shirt towel? I'm IN LOVE with the one I have.
doozer8688: I hope this is taken as constructive feedback because that is how it is meant. I was a part of the preorder and didn't receive any of the shipment update emails. The only reason I ever got updated on my order was when I emailed Melanin Haircare first. So, maybe that's an IT issue with your automated email lists.
JustFluffyQuilting and YarnCrafts: Well done, Whitney and team. That was a lot to deal with for a small business and it sounds like you all handled it in the best way that you could. Thank you for all that you do and especially for posting this informative video. ❤
D: Lmaooooo yo Shea rae got that exposure right here wide open I'm glad you and your team got through it and your product delivered on the results! You did everything you possibly could outside of going to wherever the ingredients were and bringing it back yourself which wasn't going to happen, much success to you.
Ms Deeme: Thank You Whitney for being so Professional!! and updating everyone on what happened with the pre-orders and how you worked through the dilemma. I was one of the customers that did pre-order the plumping conditioner, I was emailing you each month and was giving updates every time I reached out to your customer service. I did receive my order on 9/30/22 it was well worth the wait!! I love this conditioner, it makes my hair soft, shiny, and manageable!! as soon as it's back in stock I am going to order 4!! Thank you so much for making this fantastic plumping conditioner!!
KEYONA TAYLOR: Whitney, I just wanted to thank you for all the hair care tips you've shared with us throughout the years! I'm 2yrs in on my natural journey and recently I felt like my hair was missing something. I have a closet full of products but nothing was hitting quite right. Then I remembered how well my hair took to your shampoo recipe early in my journey. Gurrllll, I whipped up a batch and my hair has been thanking me ever since! I can not thank you enough! (Even my teenage son noticed a difference in his hair when using your recipe.) You're products are the truth!!! Best wishes with everything you do!
AliDu: I’m just sitting here SO proud of just how knowledgeable and articulate you were about ALL the detailed aspects of the issue. Truly BOSS. I greatly admire you and your team. ❤
xoxoxSTARxoxox: So sorry that this happened, but growing pains are part of the process! You did the best with the cards that you were dealt.❤
Abiforeva87: As a long time subscriber, I have nothing but love for you Whitney! But this video adds another extra layer of additional respect for how you addressed everything with clarity and receipts. You handled business like a real business owner and CEO should. And I couldn't be happier that I can now get Melanin Hair care in the UK! Before that I was just paying the international shipping fee to receive the beloved products (I really like the shampoo and the oil). I will also try the new deep conditioner at some point.
rachel 6ix: Hope you get some time to destress! Thanks for the update. This is why you continue to be so well respected in the natural hair community. ❤
S Wilson: I know this was a horrible time for a lot of companies. I had things on order that was canceled because of the pandemic delays. Sometimes I think we forget we can’t control what’s not in our control. I just received a package I ordered over a month ago from Amazon. I wanted the product so I just waited. I’m glad things are back on track. Now it’s time to go take a nice longggggg nap lol
xoxo: I really like her, and how she's always doing right by the customer. I'll definitely be supporting her products. ❤
cleoclaus69: Eeeeee! Miss you Whitney! Messy launch and all! Can’t wait to get the conditioner. Props to creating this much-needed product.
D. B.N.: Hi Whitney, I want to make sure I say that when I didn't receive my Deep Conditioner in the initial time frame, I reached out via email (in Jun & August) got a thorough response each time, not a generic email. Just think about what it takes to respond personally and to get an actual response addressing your concerns. I've been rocking with Whitney since the beginning and she's always moved with integrity. We need to learn how to give each other grace. AND the deep conditioner is remarkable soooo, well worth the wait!!!
Mari Kyles: Whitney you are a soldier! You’ve been in the natural hair game a long time. And you have given so much of your time and skill for free. Don’t let folk stress you out. There’s a worldwide supply chain situation. Life be lifing. You can only control what you can control. Thank you for explaining to your customer. May God bless the work of your hands and keep you sound while you navigate ❤
Treschere Johnson Washington: I am just so proud of you and the integrity in which you run your company. Whenever, products are ready, I will be grabbing my four bottles each. I’m always a fan!!!
DeeDevine: Honestly I was not too concerned about the delays I was fully aware that we’re just getting out of a global pandemic! & everything was messed up…(I couldn’t even find formula for my new born). Your emails kept me updated & thanks for the beautiful head rap & lollipop lol. Love the deep conditioner, soooo good! ❤
MoreSwahiliNaps: In Swahili we say “pole sana” for all the issues you have faced including the backlash. It hurt to see you being dragged and as a small business owner myself making hair products (did I mention you were the first video I found in 2011 when I googled “how to take care of natural African hair”?) I completely understand what you must have gone through. The way you handled this situations has just cemented your amazingly honest character and your authenticity as always is refreshing! Wish you all the best Whitney and we love you immensely! ❤
Danita Long: Young lady I’m so proud of you ❤ keep doing your preorders we’re here to support you. We’re your ride or die crew
Priscilla B.: Whew!! I have been fighting in these YouTube streets! I told everyone, Whitney has ALWAYS been about her clientele and supporters. If ANYTHING went left, it WAS NOT a lack of care. You are wonderful and if anyone has anything else to say, send them to me loll!!
Adrianne Cadwell: Thank you soooo much Whitney for your communication and concern about all of us who support your haircare. We "Melanin Baes" are with you til the end. I received my pre-ordered jars and the scarf and now all I need is a tutorial on how to effectively use them. (hint hint)
Techno31: Thanks for being so transparent now and through the entire pre order process. So glad that you and the company made it through this tough time. Please keep making excellent products, I love melanin hair care and have been with you gals since launch in 2018!!
Kalia Wade: Despite all of the problems that your company had to deal with, y’all were amazing! Minor set back for a major come up!❤️❤️
j ward: Thank you for coming on here and providing us with an update when it's totally normal for businesses of all sizes to shut customers out when these things happen. It also served as a reminder that yes, you are definitely a small (mighty for sure, but still small) business and this requires patience from us too! I love seeing companies standby their mistakes and make it right, so kudos on you! I actually would hope that you would try a pre-order again. This was your first time trying something like this and it "failed"...so what (respectfully of course ). You learned at least 10 things that don't make a pre-order run so smoothly, but I bet you there are also 10 things that you can find that did make for a smooth pre order. Whitney, you (and your sister, hey girl !) are an extremely talented, mighty woman diving head first into the world of manufacturing and owning a product based business - I would hate to see you give up on your first try because it didn't exactly work out. You're new at it and you're allowed to make a fumble every now and again. Keep going!
moNATUREnique: I think you are doing a phenomenal job!! Just because your products are luxurious and big brands could never doesn’t take away the fact that you are small business and working in this crazy economical environment. I hope you get rest and peace! I couldn’t imagine how hard it is
DarkEmpress81: I waited two months for my conditioner and when I didn’t get my order, I sent an email and my email was promptly answered. I waited and finally received my order and baby let me tell you! This is theeee BEST conditioner I’ve ever used in my LIFE! I’m so glad I ordered two! I then turned around and ordered two more at the Sephora VIB sale! Keep doing your thing hunny, you can’t please everyone and we all appreciate you clearing things up. I find it really funny how we give these big companies all this leeway but when it comes to our own, we bash and berate them for things that a lot of times are outside of their control. We gotta do better ♀️
Lefenyo Botshelo: I’m not in the US and I didn’t know there were issues pertaining the deep conditioner but I appreciate this video so much, you really communicated with your clientele in a clear and concise manner. I love this so much and I’ve been a follower of yours for a while now. ❤
Judith Metelus: Things happen! You gave pts & a free gift & kept people updated. This is the world we live in. You handled the situation well, including creating this video and explaining the situation. For a “small” business (not to mention dealing with this in addition to caring for your family and other responsibilities), I am impressed and proud. God bless!❤
Gravitas: Wayy to go Whitney!! You handled all of this like a boss. I absolutely love your products, it has honestly become my go to hair care product. I wish you More growth and more success
Brittany Jones: It’s the professionalism and receipts for me! ❤ love the brand and sending hugs for you and the team because hunny this sounds stressful! Keep going!
Love me or Leave: It was a tough time for everyone. We couldn’t administer CT scans to patients because we couldn’t get contrast. You are still the G.O.A.T in my eyes. I haven’t tried the new product but I am sure that it’s bomb!
T Marie: I’m sorry all that happened. I went into Ulta to re-up on my MHC. I have a deep conditioner that I really, really love so I don’t think I’d try this, but everything else (twist butter, shampoo, oil) they have me in a chokehold. Keep up the hard work. It is appreciated!
Martini Sovrene: Whitney, you are a class act. Only a woman of integrity would take full ownership of a situation like this. You've displayed true leadership and many influencers should take notes and follow your lead. You have all my respect, woman. Wishing you the utmost success in your life and business. Love your products by the way. Onward!!!
Beauty UpAbove: Thank you Whitney and Melanin Hair Care Support Team for all you done to help me and the masses. I know I couldn't have done it. I appreciated the surprise gift inside my order as well. Have a great rest of the year and Happy holidays to you and yours. ❤ y'all
Africameleon: You did a good job keeping us informed!! I'm happy that I received my deep conditioner, and could find the leave in conditioner again. I'm sticking with you regardless!! ✊❤️ Your product is the best I've found for my sensitive skin and it has done wonders for my hair. Stay encouraged!!