We Tried Customized Shampoo And Conditioner From A $110 Million Beauty Startup

  • Posted on 16 August, 2017
  • Hair Care
  • By Anonymous

New York-based startup Function of Beauty offers a line of customized shampoo and conditioner. Each customer fills out an online hair quiz including their hair profile, goals, and color and scent preferences. The company will then whip up a personal concoction. There are a mind-boggling 12 billion different possible combinations. We had six Business Insider employees with vastly different hair types try Function of Beauty to see if it's worth the hype.

The company is less than a year old, but it's already generating revenue with its sets of colorful concoctions. CEO and founder Zahir Dossa launched Function of Beauty last October after coming to the realization that the beauty industry hadn't changed much in the last 100 years and wasn't very efficient. "There were all these middlemen in the way," Dossa told Business Insider. Dossa decided to build a direct-to-consumer company that focused specifically on hair care. But rather than a "one size fits all" product, he built an algorithm that could create a customized shampoo and conditioner for each individual customer.

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My attitude, shampoo and conditioners always been just whatever's cheapest. A lot of curly hair products contain some kind of nut oil. It'S very difficult to find something that is both ideal for my hair and doesn't contain something I'm allergic to I've been using OGX for a while, and I like was really happy about it. My hair could be a little less frizzy. It could be a little curly. Ur could be a little shinier. Let'S see what we can do. I was very skeptical of this product as a black man. It'S not easy often to find shampoo that works with my hair, because my hair is a lot coarser. It was so much fun for me to customize it to pick out the things that I wanted it to do. For my hair and the things that I didn't want it to do. I really like that. It is my name on it and the color that I picked the price point. A function of beauty was a little bit higher than I would normally pay myself. This stuff is way too expensive. I feel like you're targeting Millennials and Millennials aren't going to pay that the first time I used it. I actually thought it made. My hair feel really brittle and dry. I didn't like the way it made. My hair look the first couple days. I'D say it takes me longer to wash my hair the first time I use it. I thought maybe I could go without adding any product afterwards and my hair looked atrocious. When my colleagues recommended that I actually followed the instructions that came with the shampoo, I've been doing that for the last two days and that has actually made it a little bit better, but the instructions kind of freaked me out because it is very specific. First, you put the shampoo in your hand, you have to rub it with water. You have to work it from your scalp outward. I was like I didn't do that, but I definitely lathered it up before I put it know at the conditioner sit in for a good minute. It almost felt like I was like put honey on my hands and was like about to put it in my hair, and I was like oh no about a weekend. I was just putting my hand through my hair, and I was like wait a minute. My hair's really soft, but I definitely realized that my hair was less frizzy that I was used to, especially with the humidity in summer. My hair looks the same well like how my hair is turned out, but gon na be honest with you. I think this whole setup is more genes than product. My hair looks better and it feels good. So it's all really working harmoniously together running my fingers. Through this, like very smooth like salon smooth, I felt that my hair looks shinier, which was nice, and it was really smooth and silky, but other than that it looks pretty much the same. This shampoo has made a bigger difference than any of the shampoos that I've tried that have been targeted specifically to black people.

Victoria Sears: It's better for curly hair, straight hair you don't need to do that much

Meg S: its worth every penny. whatever channel this is, is hating on the fact that this product is very very good and unbeatable

Audra Braun: Jokes on you millennials put money into custom products

Ben Dover: 1:05 the worst cringe I had this year

Sierra Davis: You.... didn't put a link to the product.

Yung Via: to the girl that said her hair looks the same..... SIS YOUR HAIR IS HEALTHY SHHHHHHHH

Pedro Rodriguez: I feel that that believe thats its making a difference but its not its just an illusion.

Ailer Aguilar: You guys need to learn how to shower first

Jahzell Selmon: This Nigga said more genes than product

Jasmin Menzies: Does this Shampoo actually work?

Basant Acharya: wtf is wrong with tv/youtube shows/news nowdays.. to much drama for nothing...

JOE BLOE: Wayyyyyyyyyyyys my time brooooooooooo.

中原マリ: Who here used hand soap for their hair, heh heh. I'm so devilish.

Gladys S: Sponsored?....

Ashley Buttafuoco: But the real gag is it’s 50$ for two bottles that have less in them than water bottles!

Teddie Westside: Black hair isn’t coarse.

taemed: ACTUALLY FIRST!!!

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