Jwp Product Knowledge: Envelop Permanent Hair Color

Hello, fellow professionals, my name is Jack wind. I founded a hair, color company called Jack wind Pro, and I would love to share with you a little bit about our permanent hair color and develop permanent hair color. In fact, it's gon na be a lot of it. We'Re gon na get into deep product knowledge about envelop, permanent hair color. So the first thing I want to share with you is anything that look permanent hair color we use for botanical ingredients. We use argan oil for shine, rice protein for strength, a load to take care of the scalp and calendula for softness. So when we chose these botanical ingredients, we really did it with purpose and all kind of highlight two botanical ingredients to show you the kind of purple purposefulness that we had when we were choosing these botanical ingredients so aloe to really take care of the scalp. So when we think about scalp health, we don't necessarily think about hair color, but if you want to have beautiful hair color you've got to have that really beautiful hair growing out of the scalp, so you've got really nourish the scalp. The hair is growing from and so I'll tell you a funny kind of anecdotal story about my past. I got to formulate with several other haircolor companies before I launched Jaclyn Pro and started formulating for myself, and I sat with a group of business people in one hair, color meeting and I said, hey guys. I really think that we should put some aloe in this product to create a healthy, scalp endowed environment, so the hair will look more beautiful after it's colored and they said you know you can't change the scalp in one coloring service. I said you're totally right, but the aloe will nurture that scalp and over you know a six month to a year period of time having regular coloring treatments, they'll be a healthier scalp and the hair growing out of the scalp will look more beautiful and so for That reason, I think we should really worry about the scalp when formulating hair color, and they said you know we won't get any credit for that as a manufacturer. So let's not waste money on those ingredients. They broke my heart and I always knew when we formulated hair coat. We put ingredients that took care of the scalp because it makes the hairdresser look good when their clients have thicker healthier, more beautiful hair, so taking care of the scalp was important to us. So that's why we chose aloe Rice Protein is another one. I love to talk about. So when people talk about protein, they worry about protein, creating stiff hair or more brittle hair, but right proteins are really special one, because rice actually attracts moisture and rice is a very flexible protein, so think about. If you drop your cellphone in water, you put it in rice, because rice will pull that moisture out of your cell phone. The same way rice and the hair pulls the moisture into the hair and is going to create softer more supple, hair but very strong hair. So that's why we chose rice protein, so we're very thoughtful about the potato plant ingredients that go in envelop, permanent, hair, color, okay, now here's an interesting story that makes envelop permanent hair color so different, and I really want to connect with any experienced hairdressers who are Watching right now, so many experienced hairdressers when I share with them about our botanical ingredients or envelop permanent hair color. I will look at me and, let's say jack, is this line a warm line or a cool line? And that's actually a interesting question to me because it leads me to believe that other lines are either warm or cool and the truth is, I know they are, but the reason why an experienced hair - just I can say, oh this lines warm and that lines cool And without naming any other brand names, you know the ones that are warm and you know the ones that are cool and the reason one line might be warm is because they start off with a base formula and they make everything off. That base formula mat base formula is either warm or cool and then they add things to it to make it lighter or darker warmer or cooler things like that, but they're starting off of that same base. I jacqueline pro. We formulate every single shade from the ground up, so we only make 1600 of these at once so basically, 150 gallon drum of hair color at one time, and we actually put a unique formula in every single single time. We formulate so you're really small, back questions. That was just asked of me today and i was like this is a fantastic question, because i'm going in a product is how can we create consistency that over back that each time you do is fall back and that's a really great question fun fact about jacqueline Perrault is when we manufacture and build permanent hair color. We pull one out of every hundred that comes off the line, so let's say we're making sixteen hundred tubes. That means we're going to take sixteen hundred away. So as it's coming off the line, we pulled the first one, a hundred and first one, two hundred and first one and so on. So we're pulling one out of every hundred. Ah, fine and we actually take that and some of them will process and we'll put on swatches. So we have a comparison when we do do that the next time and make sure that it looks the same it performs the same. We put it on the same type of hair, so we actually do a comparison test after every formulation, and then we take until will use about eight of those tubes just to compare and make sure that things are looking consistent after it's been through that hopper to Fill it up that last tube is consistent with the first tube and a few from the middle. So we really check consistency so important to us and another thing that we do, that is so different than any other manufacturer. So we actually library the remaining eight tubes and we put some in a really hot environment and some in a really cool environment and somebody in a really light exposed environment so that we know for five years how our color is lasting in extreme conditions. So if somebody calls us and says hey, I have this funny experience. I can say: oh look at the lot number on the tube. Let me check it out and I can check in my library to make sure that there's nothing. Weird. That'S happened to that and it's so awesome. Four years later, we've not had one experience in our library of colors, where we have an amount of function. So interesting fact: now you don't want to leave this in your car in the summer and have it get a hundred and sixty degrees or something like that, but in the environment of like an air-conditioned salon, maybe gets to a hundred degrees you're still totally safe. So don't leave in your car because that can get very, very, very hot in the summer, but you're pretty safe in an air-conditioned salon, so interesting facts about how we make sure things are really consistently and that's so much money and making sure that we're giving you As absolute quality and absolute quality that'll, okay, some other things that we should talk about or when you choose and develop hair. I'M gon na hair going you're gon na choose envelop permanent hair color. When you want to go lighter changing level in tone or when you want to cover gray hair, if you're going to go darker and change level and time, you might consider choosing our demo a permanent color restore, will focus on when you're going lighter in changing level. One zone or when you're covering gray hair, those will be the two big times you would choose, involve permanent hair color. Okay. So let's talk a little bit about great coverage with Gregor bridge with and on. This does have an incredible gray coverage. If you are just depositing and covering gray, a lot of hairdressers will choose ten-volume. I personally choose 20 volume every single time I covered right here, but if you're worried about exposure of underlying pigment - and you know you're just depositing to cover gray - you don't need to lighten and change level and tone. And you know that client has easy to normal gray. You can use 10 volume for me personally, because I don't have time in my life to ever have a redo, I'm always using 20 million for acreage. Another big tip or trick is to whisk really really well. When you're using a develop permanent hair color, especially when you're covering gray hair, remember timing for envelop is 30 minutes under normal conditions, with gray hair, it's going to be 35 minutes so tips and tricks on great coverage. Great great coverage choice: okay, if you've been watching - and you happen to have a product guide, you can rewatch this video and grab your product guide, because I'm going to show you a few things that are here in this product that I will hold it up or Point it out to you necessarily, but if you really watching or if you just want to pause it and grab a product that if your brain is a Jacqueline profile free to do that. But some interesting things are: we have mixers or tone intensifies or kickers or whatever fun, funky name you want to give to it. I call them our mixers or toner intensifiers. I'Ve heard people refer to them as kickers, but they're pure pigments, that you can use to adjust the tone of your hair color. So, for example, one of my very favorite feel free to write it down. Guys is 8.1 with light ash, mixer and 20 volume developer. I use this frying tint between the packets on that blonde Clank and wants to be really blonde as none of their natural showing and wants to be cool. So here here's the formula I get ready to write it down. I do 8.1 30 grams 0.1 light. Ash mix are 15 grams and 45 grams of 20 volume developer. That'S my formula now! What I want you to notice is: we are mixing envelop permanent hair color, one part color to one and a half parts activator, but you'll notice. I didn't adjust the activator to accommodate for that developer. So I'm gon na restate that statement for you, envelop permanent hair color is mixed one to one and a half one part color one and a half parts activator. So if my light ash mixer wasn't that formula, it would still be 30 grams of 8.1 and 45 grams of 20 volume developer, but I added 15 grams of 0.1 to make it a bit cooler. But I didn't change the developer so remember that guys same loop. Great coverage you'll do like, let's say 5 in 30 grams, 45 grams for a retouch, that's a pretty conservative mixture ratio. I would always people tease me because I have a say over mix, hair color, but most of my clients, when I see it plan on a regular basis, I'm using 60 grams of color 90 grams of activator. So a little formula, little interesting bits about additives or kickers or tone intensifiers, whatever you want to call them so 0.1. That'S why mixer you can be aggressive with that. One don't be afraid to use up to 50 % of your formula with light ash mixer. So you'll notice I did 30 grams of 8.1, which is a level 8 ash color with 15 grams of white ash massara 0.1. So you know this is about 50 % of the color I put in that formula. It'S okay, don't be afraid to me: it's not gon na make your claim gray or purple. It will just really cool them off now, where you want to be conservative is in those darker pigments like 0.7 or the dark ash. Mixer is quite green. You want to really only use that on a level six or darker, and you want to be super conservative with it don't over mix it so I'll show you here in this, so I look you can see just down here is zero point, one all the way To one side and zero point, seven all the way to the other, so I always say if you read them like a book and you can kind of be most liberal or use the most down to a most conservative at the end. Another one who really caution. You on is zero point two violet mixer. I love to caution you guys on violet mixer, because it is a beautiful, mixer or really happy it's in the line. But it's not the kind of violet that you're going to use to neutralize yellow you're, going to use light up light ash. For that it's the kind of violet that you'll use to accentuate a redhead. You might put it in, like, let's say 5.6 a level-five red tone to make it a little bit richer or mahogany in tone. That'S when you would use 0.2. You can also use it in, let's say 5.3, which is a five gold to add some richness or make it more chocolatey. So these are times when 0.2 is awesome or you don't want to use 0.2 is like in nine point one level, mine cool. You don't want to add zero point, two thinking or and cut yellow, because you're gon na end up with lavender roots or pinkish roots on that client. So definitely don't do it up in those higher levels. They wanted to really look out for it, so tips and tricks on mixers definitely play around with them. Please don't be afraid of them. They really make. You feel like that, artist that I know you are we're gon na use them you're gon na love them and they're gon na get you those like really aggressive, looks that you're looking for so super fun ones to know about mixers. Another thing I want to point out to you guys are our light pastels. These are permanent hair, color toners for us, a permanent hair, color toner. Is there anything that ends in an animal? So first nine point one 9.1, l, 9.3. 9.2. 3L. Those are our permanent hair, color toners. Let me tell you about a permanent hair color over the time that you will use and love permanent hair, color, toners or, let's say, you're, doing a global application of light. Nur that global application of light nur. Let'S say it lifts up to like a baby, chick, yellow and you're. Looking at that global application of light now and you're thinking to yourself, hmm, do I need to read lightness or could a toner work? The permanent hair, taupe color tone was gon na. Be your perfect solution, a time where you won't love that permanent hair Claire toner is when you've done like on. Let'S say a natural level: 6 you've highlighted her and you don't want to bump her base. The permanent hair color toner might affect her base, make it warmer than you actually want at the same time it's toning her highlights, so it wouldn't be great in that situation, so permanent hair, color toners will affect the base, but I globe application of whitener. You don't have a base to worry about, because you've done it well, black with the ocean, the whitener so really really fun things to think about when it comes to mixers another one that I really really love to talk about is five point, seven or four point. Seven so five point: seven is our level five green and four point: seven is our level four green. Now you don't have to worry about these if you're using them on the right base, a lot of people look at those and they're really scared of them. They'Re. Actually fantastic, if you're, using them on a client, who's, a level five or lower. No, let me point out a level five or lower. That means, if they have a few highlights from the past that are lighter than level five you'll turn those highlights green. That means, if they have some gray hairs, you might turn those gray hairs braids. So you need to address those separately than the rest of the hair. If really I'm telling you on those clients, how do I say this politely, the clients who always say I still see right in my hair and you tell them that you don't see red but deep down in your heart. You know you see a little bit of red. Those are the clients that 5.7 and 4.7 are going to be absolutely fantastic for you guys. We have several shades in the envelop Cremona hair color line that are double pigments for gray coverage. So we have like four point: zero, zero, five point: zero, zero, six point: zero, zero and eight point: zero zero. So we've got several their double pigment: great coach, those double pigment, great coverage, they're gon na give you a really really like flat shoe polish finish. They'Re. Actually, ever every one of our gold tones and natural tones on the whole way does a great coverage, great job of gray coverage. Those double pigments are that situation that you have acquaintance, let's say a level five salt-and-pepper and you want it to have an even no highs. No lows kind of finish: that's when you're gon na choose those double pigments for gray coverage is when you get to a client who has a big contrast between their natural hair and their gray hair, like let's say it's three or four levels of difference. That is when you're gon na choose those double pigments. Now I will tell you if you want to get great coverage with, let's say our red slight six point, four or five point: four you'll want to add one of our gold shades like five point three or six point three, so you can actually use our point. Threes to get great coverage or as an additive to help get great coverage and the other ones same with with your cools. If you want to get great coverage with a six point, one you can use six natural to add some natural to it. So hopefully, some little tips and tricks on great coverage under seeing that both are Naturals and our point threes are great tools when it comes to covering great hair. I want to tell you a little bit about understanding the double tones in our line, so I'm gon na get up. Let me use my whiteboard to help. You guys understand the double tones in our line, so I'll use an example that is, I'm gon na give you a few examples. We'Re gon na do six point two and four point: two, two Kelsey: can you see these on my camera? Oh you can. If you make it just a look right, a little bit bigger that would help. I like it guys, forgive my sloppy writing. Let your you'll get the lesson. Six point, two four point: two, two! Okay! So in six point two, can you see all that cussing awesome? So think about this in six point two you're going to about have about one-third of the formula that is that point two or the violet right and then the remainder is going to be natural. So all of this is natural right. All of that central. This is violent now, when you think about four point: two you're gon na have all of this that double pigment of violent in here and only about half of the formula is natural, so this is a way to think about these ones. I'M gon na give you another one that I absolutely love to talk about, one of my very favorites and we make so many of these and people just absolutely love our point. One three. So we'll talk about eight point, one three. So, for us this would be a level eight, so a blonde, and then this represents blue or cool, and this represents G or gold. What'S interesting about this is people think, like an 8 PG put some gold in here, so it's gon na be warm. I'M not gon na want to use it, but it's actually really fascinating when you think about this. You'Ve got your natural over here right all of this natural and then you've got a little bit of gold a little bit of gold and then got a lot of point 1 or right. So you think about this guy and what's interesting about this, is you've got all this point. 1, you've taken out some natural to put in that gold and because you're adding extra pigment here, you actually get really great Beijing neutralization of underlying pigment, so sometimes you'll find you get a more cool result with this guy. Can I walk right all the way down here you again? Okay, so if you think about eight point, one and eight point one's gon na look like this well and then all this natural looks over here. 8.1 is interesting because I actually find I get better neutralization of underlying thing with this, because it's more intensely pigmented and it's a beautiful beige tone, whereas this one might be slightly more transparent, so you're, seeing more underlying pigment, because it's not a double pigment shape. So fun facts about our point where you've got eight point, one three, six point, one three and seven point one: three really really good ones. Hopefully, you've learned a little bit more about our envelop permanent hair color today, and I will tell you guys if you're here, because someone invited you and you're wanting to learn more about Jacqueline Pro. I want to tell you a story about just being confident comfortable hairdresser. I want to say to you: yes, we make better product, we small, that we use high quality pharmaceutical grade ingredients, but the power is actually in your hands. You guys are incredible artists, and so many different companies will use marketing slogans like I'll. Tell you one that I I've had a question on before: like is your color calibrated, how many parts red and how many parts yellow too many parts blue and how many parts you know red and this or that most of that is all marketing terms. These are oxidized they're not made up of primary colors. Those are all terms that they use in a marketing fashion, to explain hair color to people and to get people to basically believe a very the only company doing this special thing that maybe they're not even doing so. I want you as to remember from a guy who roots are being a hairdresser who they don't studied chemistry and has been in a lab. We make the highest quality products that we possibly can source the highest quality ingredients and when you try and bring them to you in a very very honest way, so we don't have any special like calibrated line that we talked about. What we do is we smell that every single shade we make sure that it's true love later true little six or a Trillo five, whatever the case may be, so we are bringing you the best possible hair color at every level in every shade, every single time. So thanks for learning a little bit more about the develop permanent color with me,