Lumishine Product Knowledge Series...Chapter 4: Demi-Permanent Creme Color

This chapter will cover lumishine, dimensional, deposit, demi-permanent, cream color and all the ways to incorporate them into your hair color approach. Let me tell you why this is a game-changer for your salon. You'Re gon na be able to get max control out of a deposit only color. So imagine the control of a permanent cream, but with no lift this means healthier. Shinier, hair, semi-permanent creams are your better option when it comes to services like low lighting, great blending, great coverage and color Corrections. The reason why I would choose a demi cream versus a demi liquid, let's say for low lighting. I wouldn't necessarily want to go with a liquid, because it's too translucent, whereas the Demi cream, has the opacity that's gon na give me the coverage that I want in that low light. I love to use the Demi creams for toning, especially sometimes I have clients that their hairs just a little bit too warm and the Demi liquid just isn't gon na get the job done for me. So in this situation, I'd like to grab my Demi cream, because the opacity is gon na give me the coverage and the balance that I need in this situation. We have seven great shade families in our Demi creams. Let me just grab my trusty swatch book here and you still have your quick reference guide here. So that's gon na tell you you're, mixing your timing, but we want to talk about the families as far as the shades go. So again we still have our ends and RNA, so we're talking about Naturals and natural ash. Now the natural is a perfectly balanced Brown and then the natural ash gives you that slight green undertone to cut through the extra warmth you are gon na get a little more gray coverage when it comes to the lower levels. So, for example, if I needed to get more deposit to fully blend gray, then I'm gon na go with the level 5 and lower. Now, if I want more great blending, then I'm gon na stick to level 6 and above so, let's talk about some of the warmer shades, so we're gon na transition into our natural Gold's. These come in three different levels so because we've got a 3 a 6 and a 9 natural gold, you can intermix these levels to create any level in between. After that, we go down to our natural, warm beige, the natural warm beige again we're skipping levels here, because you need that much as far as the colors go, you can intermix to create what you want. So we have a ten and eight and a six natural, warm beige me. I actually love to mix the 10 and the eight together, because 9 is probably my most popular shade, and I love to use that, especially when I'm trying to really balance out my blondes. We also have our natural warm series or our nude glow series. These are those perfect sandy beige, a really natural-looking, blonds and brunettes, and that's why we created that series. It'S actually one of my favorites to use now, as we continue to warm it up. We'Re going to talk about the natural red gold. The natural red gold is a perfect resource when you're trying to do a back tint. So we love to use this one. When you have that blonde who's extremely porous - and it's really hard for her to hold on to that color and you're trying to redeposit this - is where you're gon na want to grab your 8 natural red gold or your 6 natural red gold. In some cases you just mix them together and then you can deposit right over the top of that now. Last but not least, our SB series. So again, this is one that we talked about a little bit before with the other colors. When we talked about the permanence - and we talked about the Demi liquids, but here it's a little different because versus the Demi liquids again we talked about the opacity. This is gon na. Give you a little bit more punch. So it's going to drive that color and you're gon na get a stronger silver blue deposit, so this is really gon na cool those colors off big-time. Now, let's talk a little bit more about the gray coverage that it's so unique to the demi cream and lumishine you're gon na get gray coverage with all of our shades, with the exception of the natural ash and the silver blue. Now, that's if you're a level 5 and below so if you're, using a level 5 and below you, will get 100 % grey coverage for your level 6 and above you're gon na get more of a great blended result. That doesn't mean that you can't get the same result using the natural ash or the silver blue, in that case you're just going to want to mix in one of the other colors, that's going to give you more great coverage. So, in this case, I personally would probably just mix in a little bit more of the natural and that's going to give me the grey coverage that I need. So some of my go-to formulas, let's say I'm doing a low light in a blonde, and I really just want to create some subtle dimensions. This is where I'm going to Oh for my nwb, my natural, warm beige series or the natural warm series. I love to use that one as well, because that one, like I said before, is more of like a nude shade. Another one. That'S really great, especially like, if you're trying to backed in or you're trying to deepen a blonde from a lighter color as the natural red gold, which I talked about a little bit already. But again I can't say enough about the natural red gold series, because it is so rich and it really does deposit that color perfectly. If you really want that icy cool blonde, then I would recommend doing this in two steps. The first thing that I would do is I would actually use my demi-permanent liquids and use my natural violet or my violet series. Let'S say a level 9 and cancel out as much of that yellow, as I can next step, is I'm actually going to go in and grab my demi-permanent cream color and I'm going to use the 10 SB and go straight on because, like I said before, the Opacity - and that is going to give you more deposit, so that's really going to cut through and create a beautiful silver