Cara Sabin And Chantel Powell Talk Grants, Natural Deodorant, Hair + More

Wake that ass up in the morning The Breakfast Club what's up is The Breakfast Club, I'm Angela Yee, look at us all, looking at our notes and I'm joined by two incredible women, Kara sabins you've been up here before so welcome back. I have thank you. The CEO of shea moisture and beauty and well-being, North America and Chantal power, the co-founder and CEO of play pit hello. Thank you so much for having me today and I'm excited to have you guys here, because you know how much I love talking about entrepreneurship, and I love talking about black women, so we'll be talking about all of those things this morning now Chantel when I first Heard about play pits, I wasn't sure what it was, but it's very clever a play on words. So can you tell us what play pits? Thank you so play pisses are all natural deodorant. That literally was created because my son smelled like a man at six right and so I'm a mama that refused to settle, and I didn't want that smelly kid and I feel, like you know so often, parents settle for a smelly kid, but I got in the Kitchen and I created something that was safe and effective for him and he loved it so much that he begged me to make more and so play pizzas down a national brand um and we're all natural deodorant company that teach kids about healthy hygiene and has amazing Products for the whole family - I know some grown men. Probably that could benefit from that too. Oh, we have. We have so many grown men that wear play pits. We have King and we have Queen adult products, and then we have the kids line. Sugar, happy and sunshine, and how did you even know how to do that? You know I'm resourceful. So I'm someone who always believes in natural remedies. I have hand eczema, so I've used natural products to kind of you know cure myself, and so I got in the kitchen and I whipped up deodorant, because my grandmother used to put baking soda under my arms, and so I remembered every black mama got some baking Soda under their arms, so I mean in the refrigerator, so I grabbed some baking soda, some coconut oil and some cornstarch and whip that up all right now, Cara, let's get to you as the CEO of shea moisture, you've been doing some great work and I've done Things with you guys during the pandemic, making sure that companies got grant money just because it was a difficult time right. There were people who weren't going to be able to survive the pandemic without some financial assistance. There were people who were applying to try to get some of this relief um from the government, but for some reason they weren't able to get it yeah. So can you talk about some of the things and then we'll discuss what we're doing now, but that shea moisture did uh during the pandemic to help some of those black owned businesses? Yeah, you know. Shea moisture from the very beginning has been committed to this mission of supporting black entrepreneurship and supporting founders of color, and I joined the business in December of 2019 uh. You know, like maybe two months before the pandemic and then later that year, yes and then, unfortunately later that year, with with the with the death, the murder of George Floyd, we saw the need in our community even greater, and so what we've been doing under the Leadership of my Simone Jordan and her team is standing up programs that help facilitate access to microgrants, facilitate access to mentorship educational hours, because that is that's. The mission of our business is to support other black Founders, because we were once a black founded business, and now our focus is on black impact. How can we make the greatest impact to close what we call the racial wealth gap, which is 11 trillion dollars? So explain that yeah, you know when it comes to, because you guys have this impact report. That'S available now say moisture.com impact. Thank you, but there is an 11 trillion dollar racial wealth Gap. What exactly does that mean for people who are listening and like okay? I don't break that down yeah I mean quite simply. It means that the average dollar stays in our community for far less time than it does uh to our counterparts, communities and, if you think about generational wealth, that is through the acquisition of land through property. Through things that are handed over generation after generation after generation, and because of historical oppression and discrimination in this country, discrimination in terms of where people could live, where they could go to school, a lot of those methods for building generational wealth have been eliminated. For us, and so now we are in a position where there's this huge Chasm between the wealth and the black community and the wealth in you know the the general community, and so that is what we're committed to is working with Founders like Chantal to help accelerate Entrepreneurship, because we do see that, as as a path to building equity in our community chanta, what were some of the biggest obstacles for you as a business owner and getting started to get to the point where you are today yeah. Well, I think um. It really starts with education right, I'm a first generation entrepreneur, I'm a first generation college educated person in my family. So when you go back to the Gen, when you go back to education and you've never seen you know a business owner in your family you're starting from zero, whereas you have people in other communities that it runs in their family, they have knowledge. So, for me, what shea moisture has done was provide so many resources, webinars and lunch and learns and things that we were able to log in on and learn about different programs and and just a lot of a lot of the things that we're learning. Whereas it's been simple for other people is just who knew you know cash flow and all that I learned that because of me being a business owner. You don't just know that, and so I've been super grateful for the the access to the information um and as well as cash. You know that helps as well right yeah. No, you have to have both. I saw our friend Ryan Wilson from The Gatherings, but he's in the pack report and he said that he feels like a lot of times. Our businesses are over mentored and under resourced. Absolutely you know. So can you expand on that and how shea moisture has decided to tackle that yeah? You know, I I think the you know we have to give the credit to our founder Richelieu Dennis who founded Sundial Brands - and I know you know Rich um Angela, but through his vision of the commitment of what shea moisture would be focused on, he made the Decision in 2017 to use acquisition as an exit strategy, meaning he sold the business to Unilever and from that one of the terms of conditions was that Unilever and and he and his family would create. This hundred million dollar fund called the new voices fund and by the way, just cyborg when that happened, and everybody was up in arms and so angry they didn't know there was a bigger play completely exactly exactly so. He you know had the long-term Vision. It doesn't just stop with selling his business, which he called selling in not selling out, but from that new voices fund was created. Chantelle reminded me that you were part of you know the work that new voices was doing and then he went on to acquire Essence. Communications and and many other things, so the The Long play is really. How do we, what is the end game and for us the end game, is to help build generational wealth and so to do that? It'S through standing up these programs? Yes mentorship and education, is a big part of it. But, like you said, the cash is important as well, and we know that - and you know this as well - that entrepreneurs of color have you know, acts less than one percent of them have access to Capital, and so we really need other businesses to partner with us To make that that number not so dire. I also saw on the impact report because I did read the whole thing, because I'm a business owner myself so stuff like this, like I'm, always trying to learn better ways to do things, and so it says 53 of black owned firms reported difficulty accessing credit and That is definitely an issue and a problem because not just accessing the credit, but once you have it, you know what is your credit line and then you do have to pay it back right. It'S not free money, yeah. Sometimes we think like all right. I just got ta get a loan or I have to make this happen, and you know that's why grants are important. That'S right! That'S right! Right, because that is free money, yeah, that's free money, so um yeah many of the programs that we've we've stood up over the past couple of years that you can find in the impact report Shea moisture.com backslash impact. I will give you a lot of detail but um. Yes, all of it is important. You know Chantel. Can you tell us some of the stories that you have about getting your business started and maybe some things that you learned along the way some wins and some losses well, the biggest I'll start with the loss right so recently, uh September 13th. I got a phone call at 3am and I lost my warehouse and everything into a warehouse fire right and so, when you think about everything I've, I started my business in 2018 and I've built it from my kitchen right to this facility in Atlanta Georgia and to Get a phone call at 3am that it was burning down to the ground was a loss that I was. I did not know how I was going to recover from, but the the loss has brought so many wins, and so you know me being within the shea moisture family. Shea moisture has definitely stepped up and provided opportunities for helping me with a grant and helping me. You know and also resources right connecting me with people, giving me information and helping me navigate this circumstance. But then also we just won a hundred thousand dollars with a grant and it was a contest right and so my customers, the under army, they came out and they voted for us to win a hundred thousand dollars. That'S huge yeah, so that was with capitalist and then we just won 50 000 dollars with Pharrell Williams organization, black ambition prize. So you know you're going to have the wins and you're going to have the losses and one thing that I'm learning in business is you have to it's all about problem solving, it's all about. How do you deal with it? How do you respond to the losses? How you learn from the wins and keep winning so you know and how you turn those losses into moments where you can Propel yourself to win so Cara. What are some? That'S amazing by the way. Thank you. Congratulations for that, because I would be devastated. Oh yeah, it was, I get upset when people call out somebody just tweeted me like there's only one person working, you know and it's been really hard for our business too. Just with employees and yeah yeah people not showing up people being late, people just not showing you know, just deciding not to be there anymore, so it's not easy yeah, and so that call would definitely I don't know whatever yeah. No, it was. It was one of those things where my my heart was racing, and my body didn't even know how to respond right and so that warehouse was. It was so much more for build, as it was so much more more than a building for me and my family. It was a milestone because we worked so hard to you know, get to this place and we had staff and it was filled full of inventory. We actually had started to outgrow it and so yeah it was devastating, but you know, and then you say thank God. No one got injured. That was the blessing, because my team was the team that was in this building every day, nine to five, and so the fact that this happened at 3am, everything that was lost could be replaced. And that's what I told myself like once the day kind of washed away. I surrendered to God, and I said: okay, I'm gon na see how you gon na work. You said people are calling asking like. Can I help you clean up and you were like nope that just goes to show you how important it is to build a connection with your consumer where they feel like. I want to support your brand. It starts with your brand being amazing right and then it translates to I care about the brand and the person behind the brand that I'm purchasing, and I think we see that with shea moisture as well. Yeah, you know, can you talk about growing because when did shea moisture even start, it was like well so um 30 years ago technically, but the the the vision really started in 1912, with Risha Lou's grandmother, Sophie Tucker, who literally was selling Shea nuts um in in Western Africa and, and so some of those preparations and recipes are what are in our products today, but um yeah. You know 30 years ago, so we're celebrating our 30th anniversary and you think about the evolution of of shea moisture like we were talking about. One of the conversations that we think is really important to have is four Founders. If you reach a point where you want to make greater impact or you decide, you want to, you know, find a start up. Another business. If you choose to sell your business using acquisition as an exit strategy, we in the community should celebrate that right. We should sell people start businesses, you know to do, and you know not just in our community but to be able to sell them right like that. Is how you accumulate wealth yeah? So we really want to change this conversation that if you were a founder and you make the decision that you wish to sell your business, for whatever reason that you should have why? Why would we deny someone that that opportunity to build wealth, or even to get investors sometimes or even that right, are really hesitant to say? I will give up a piece of my business because I need this Capital. It'S so important for me to grow my business to a greater space than it's in now. How? What are your thoughts on that Chantel as far as yeah? So what I, what I will say is in the beginning, when I first started playfus I was like we're gon na my grandkids were one day going to be the CEO. You know and we all think yeah and then you keep this. I don't want to give up control yeah. This has to be mine, but then, as you learn right and you're in, and I think it all starts with the reason why black businesses deal with this is because, as a black community, we don't really know business like that right and so we're still learning. As a community and as we learn, we have to evolve our thoughts about you know: Acquisitions and investors right and so yeah. No, I definitely I mean to have a brand. That'S now in Target it. It takes a lot of money to do that and we're totally bootstrap company right. So now is I'm. You know growing and scaling, I'm looking at all opportunities to be able to continue to throw gas on the fight with no pun intended yeah. You know really like keep keep things growing and moving and scaling the way they need to be, and I want to make sure of course I know we're talking about so many different things, because this is one of my favorite conversations to have. But there is a community impact Grant and I helped you guys actually launch that and people can apply until November 27th. Correct give us the details yeah. No, we are so happy, Angela, that you, you partnered with us on that, so we are giving out two. Ten thousand dollar grants um. You will help us, you know pick those those finalists applications close uh the week after Thanksgiving November 27th, and it's just another extension of of the programming that that we do on the business um. I don't know if we have time to talk about the next black millionaire, because that's also an active initiative that we have, but but um I'll pause there, but going to to that Grant. So that is an extension of the impact report and when we decided to publish this impact report, you know a lot of businesses talk the to talk but don't walk. The walk and shea moisture historically has been a really humble business where we do the action, but don't really talk about it, and so we felt it was important to document the impact that that we've made, because we hope it inspires other businesses to partner with us. On this journey - and I think it's also important to it to what you were saying - Chantal about educating our community on business, so there's a component that will be coming later, where we're producing a docu-series that Chronicles three black Founders through their journey in in becoming you Know the next black millionaire, because we don't really get to see the behind the scenes, The Good, the Bad and the Ugly. Often we only see the the good side like. Oh you have a business. Now you have a business now, but we don't document the journey and and everything that it took to get there. It'S so stressful. I'M stressed right now because I think like for me. I know like just even starting, like my coffee business right now right and there's a couple of things. I want to say about that, but putting my own money into something - and you know that's a huge risk yeah that you have to take, but I feel like you have to take it because you can't expect somebody else to take that risk. If you don't take it in yourself, betting on yourself yeah, so that's important to do and then the other thing I want to say about coffee and then, when it comes to shea moisture, just even thinking about where your product comes from right. There'S a lot of things that we have to think is it ethically sourced. Are people getting because I know in a lot of places we have to think about the labor that's put into making that product. Yes, okay and I know for shea moisture part of the mission is also making sure that women yeah are compensated. Yeah yeah, you know when I a couple of weeks after I started in 2019, that was actually the year of return. Uh, the 40 400th year anniversary of when the first enslaved people left the shores of Africa to the Americas, and so it was a life-changing experience to be on the continent in Western Africa at that time. But we took a trip to Northern Ghana, which is where our cooperation are shea moisture. Excuse me, our shea butter cooperatives are, and we really see those women as entrepreneurs themselves, and so everything that we do. It originates with the sourcing of the ingredient and it's important that we're not extracting resources, but we're also putting back into the communities and so um that that is our cycle with those those women that manage those cooperatives is that we put money back into the community Where they can then educate their family, they can have a higher quality of life and, as we say, you know in every every shea moisture bottle like the cultures in the bottle and - and it comes from those those cooperatives in Northern Ghana. I have to think about that a lot like when it comes to my coffee company, the way that we started it and making sure that we want to make sure that the farmers and the exporters, the importers, you know we pay attention to who they are. We do have a black woman imported Phyllis Johnson who's, amazing. We have a roaster, a black woman, who's, a roaster also, and so we're really intentional about making sure we put our our wealth back into the community, even building our space. It was all black and brown people that built our space and a lot of the products that are inside of the store. You know we make sure that we're trying to circulate that dollar back in as well yeah. And I what I was going to say about that, and I think that is what's important about building black people building black right and when you can build an infrastructure or a business. And you make sure your partners, your St, like you're, still doing business with your people to make sure we're widening the impact um and that's something that we're very intentional about. As far as our like, we now since the fire we've partnered with a black owned 3pl company, you know so like whenever opportunities I can partner black. I will because that is how we continue to grow. What our business you know is able to impact in our community, and then I did want to say for people. I know I was a small business owner that was in the in the midst of just growing and grant opportunities were available, and I did not pause to take advantage of them in the beginning. So I want to say to any black business owner. That'S listening to this take advantage of this free money right shea moisture like they are putting their money where their mouths are like out of all of the partners that I've had over the four years. You all were the first to really give me cash. In my time of need right - and so I was very like grateful for that - but now that you all are offering grants and other people take advantage of this free money, don't don't get intimidated about application process, take a little Day schedule your time, it's worth it! It'S worth it because it's free money, yeah, I'm glad you said that I wanted to bring that up too, because I was actually I'm on the advisory commission for the mayor's office of small business services, and so I was there and I never applied for Grants and And I've just been using my own money for everything and you know sometimes I feel like. Well, maybe it's not fair, because you know I work here and then I can afford to. But then it's also like using your own money sometimes is just really like. You know it's very hard, it is hard and if there are grants available and one woman that was there, she was sitting next to me, she owns a juice bar. She was like Angela. I apply for every Grant. She was, you know, no matter how five thousand dollar grants ten thousand dollars. Twenty five thousand dollar grants. She said I've gotten so many grants and it's really helped me so much in my business and so that's part of the reason why I want to do up hair care to let people know you guys have the new voices fund. You know you have the. What is it the next million next black millionaire? That'S black millionaire. We have this community impact, Grant right now, that's going on until November 27th. Yes, that you have um to be able to apply for it, but these are things that people have to take advantage of. Like and that's something even for myself, I was really slow to learn even during the pandemic, I'm paying out of my pocket. You know to keep everything open and running, and it's kind of like you see your your money depleting and a lot of people are using all their own savings. I know people like cashing out their 401ks right now. You know cashing in all their stocks and everything just to keep a business open, yeah. No, the the the resources in in the capital is available, but, like you said, you may have to do a little work. It'S going to take some work, but it's worth it. It'S worth it, it's so worth it. I think it's worth it all right now. Is there anything else you want. I know you want to tell us more about the next black millionaire fan. Can you tell us yeah, so you mentioned uh Ryan who's. The brother that owns the Gathering Spot, we met Ryan through um, we did a social justice um Coalition and we had um an impact Grant associated with that, and so he was one of the recipients of that and then fast forward. A year later we stood up a program for black male entrepreneurs called the Trailblazers fund and we held it at his Gathering Spot in Atlanta and Atlanta yeah and then um, and then this year we were at his facility in La standing up the you know. The next um iteration of that, but one of the founders that was with me, was Neil Hudson, who is one of the four co-founders of scotch boys and Scotch boys, is hot sauce condiments brand that um they were a recipient of a hundred thousand dollar Grant from Shea moisture as part of our next black millionaire fund, so you sent Hillary Clinton's um. It is seriously, it is no joke, it is delicious, and so he is one of the three recipients. The other two are latorius syrup and her sisters who founded a brand called cosmology, so his hair accessories, and then we have Dorian Morris from undefined Beauty and so that next black millionaire fund, they are the three biggest recipients of that. And then I mentioned the docu-series that will be released later next year, and so we are just really trying to you know be out out here, continue to inspire and invest and support Founders, and you know also document that Journey as well, because we think it's important In terms of the education, what are some of the biggest success stories that you've seen? I think you know it's so. First of all, we can't take credit for anyone's success because we hope to be a catalyst, but you know all the credit really goes to to the founders, but we are proud of you in terms of what you've been able to do with play pits. I think the way we you and I connected was through we buy black, which is the biggest online platform for black owned businesses, and so, through that grant program, we were introduced to play pits, but we have over 250 businesses that we have supported invested in in Some sort of way in our ecosystem and we want that to grow, and so we want our impact to grow at the same time, can you talk to me about this deodorant thing now deodorant, because I always hear different things about, like certain deodorants have aluminum in A minute - or they have these ingredients that aren't good for you, so talk to me a little bit about deodorant and what made that your focus? Yes, so you know okay, so it was my focus because this child smelled horrible - I mean I was just mortified, but I knew I didn't want to put an antidepressant on him and the antiperspirant has aluminum salt aluminum salt goes under your arms, clogs up your pores And stop you from sweating: that's why it's called an antiperspirant, but that aluminum has been linked to horrible things right and so for me. I didn't want to do anything or put anything on my child that can potentially I don't even care if it's a small chance. I didn't want to potentially harm him right, so I was like how can I do? How can I kill this funk and keep him fresh, but still use something? That'S gentle, amazing and safe for his skin, and so that's really how playpiss was born. It took me. Nine months to formulate this product myself, I tested it on all my family and friends is and so shout out to everybody I sent to work smelly, the tribulation. It was traveling here baby to this day, they're still users, because they like our product works and it it lasts all day, um. We we got a lot of customers doing the pandemic because I think natural deodorant, like you, were saying like. Does it work? You know people are always so skeptical. They always act like you're, still gon na smell yeah and sometimes, and sometimes the antiperspirant in it too. So you might be sweating, but maybe you don't smell well, what will happen? Is your body will eventually um regulate right? So if I'm sitting right here, I should not be sweating, but if I go run around this building, I should sweat. So it's teaching your body like when you should sweat when you shouldn't and using a natural deodorant will basically help to absorb sweat. But you should sweat when it's meant to like when you're supposed to sweat. How do you tell somebody they spell see? I'M the best, I'm gon na need to talk to you he's not here right now, no, listen, it's a hard conversation and that's why you know. That'S also talking stuff. That'S why play piss is the the best stocking stuffer right, because what you you lead with hey. Let me tell you about this natural deodorant, that's black on. That is amazing. It smells like it's called play pits and if it's a man like King right, I just gave um. I ran into a artist at an event and I gave him deodorant and people always like you just run up to people and give them deodorant yeah. So it's my brand, so I went up to him and I was like hey here's some deodorant and he looked down and he was like king, that's cool, you know, and so I created something that traditionally is a born category, but I made it an experience. I made it something really for kids that they get excited about, but we've also have an adult a product that adults love too. So you know it's one of those things you got to just introduce him to play. Piss I got some product for you, yeah cause. Look, this is a great idea, so anybody listening, you can say my friend Chantelle well yeah. Even if you don't know her personally just say my girl yeah. My girl has this brand, and so I just want you to try this out yeah and it's safe and what you use you got to have. You know hey what you using now and I heard on Breakfast Club about this natural deodorant. Just start the conversation there and you know yeah, that's what I do. I save nose. I save noses, and I make sure people stay fresh all day and like anything that you could use for men after they play basketball in other areas, might um well stuck to their thigh or something we'll play. My my men, customers and my women they use play pits everywhere. Okay, so safe, yeah, it's safe, so you can use it in your thigh area. Under your you know, people use it ever. You like go like here, go like and you be fresh. You use that baby powder anymore, listen, don't use the baby powder and then you guys also associate me shea moisture UK put out a hair texture dictionary. Yes, so can you talk about the importance of something like that? Because, right now I have my shea moisture products. In my eyes it looks good. I'Ve been on my natural hair care Journey for a few years now, so I feel like it's finally paying off like I'm getting my curls back, because I used to straighten my hair. So much that it was always just like a mess, but now I'm learning how to apply my products properly and just make sure that my curls can flourish. You know it's it's a it's a journey, like you just said um. I went natural, maybe eight years ago and till this day I'm discovering new things about my texture, I'm trying new Styles um different kinds of hair, that sort of thing but um. We think it's important that, no matter how you want to wear your hair, if you want to wear it natural, if you want to wear it straight, if you want to wear a protective style, that you have the vocabulary and the tools to achieve the style that That is best for you, um, and you know I think, back in the day, there used to be a stigma of wearing protective styles or weaves, or a stigma with relaxing or a stigma with this that or the other, and I think finally we're at a point Where we should be able to wear, wear our hair, the way that we want to right and just have access to the products that help us. You know achieve the style, that's best for us, a good headband wig, and I think we learned that during the pandemic too, because some people got real comfortable with themselves and yeah at some point right right at some point at some point: what are the differences you've Seen with the products during the pandemic, because you know, like you said, a lot of people were at home doing their own hair. I have so many girlfriends that either ReDiscover their natural curl pattern, rediscovered their Grays decided. You know I'm going to let my gray show whatever you know just just doing themselves, but I think during the pandemic we had more time so people were using more treatments, they were trying new style techniques that maybe you didn't have courage to try. Or you know you didn't have the time so there's a lot more experimentation happening um, but now I think you know most people are kind of back into their their groove and and back into work and still want to look fly. All right. Well, listen! Um! I want to make sure we let people know where to apply for these grants. Chantelle, like you said, is so important. If I wasn't part of this I'd be applying for the grant. Do it today like it's, it literally doesn't close to the 27th. Do it today, like just pause, say: okay, I'm gon na take an hour and apply like the grants that I've been able to one I'm. So when I'm so grateful that we paused to apply because it's it's so impactful and it doesn't matter the amount you can get a 500 Grant. Fifty thousand. But this like apply for this today, all right and then when it comes to the educational aspect of it too, because as we know and like Chantelle said earlier, there's a lot of programming that can also help you, as a business owner, learn things that you didn't Know yeah absolutely I mean the way. The beautiful way that that we like to work is, we think of it as a a fam, an ecosystem, and so you know we enjoy working with Partners like you, Angela, and we want to invest in in Founders like you and and so it. You know once you're in the Shea fam you're in the fam and so really and it's really that is true. Like you know, y'all have done like we've been featured on Amazon with it like once you're in the family, like once you get the cash like. It doesn't stop there like it continues to. You know, bring in revenue for your company, so I definitely like do it today. Like don't hesitate, I've met so many people by the way, so many Founders that have gotten grants some shea moisture that I've talked about how much has helped them. So that's what I love I like, and I I say this all the time when I'm on panels, but I really enjoy working with Brands when I feel like what our goals are our aligned right and so with shea moisture. I feel, like I'm honored, that you all come to me when it's time to do things like this, because this is important to me. You know I'm on the ground dealing with the same things. People might be like she's on the radio, but outside of here you're. A Founder yeah and it's a lot of struggles that go on can relate to that perfectly, and so I appreciate that I was just talking about y'all over the weekend and I was like you know it's great when I like. I love the products and I love the care that goes behind these products and I love what you guys do in the community, even giving back a portion of the proceeds from the sales right back into the community. Yeah no um, one percent of every sale that we have goes right back into the community like off the top that that's our proceeds model that we reinvest back into the business because that that's our that's our DNA and I encourage everybody whatever brand that you love And support make sure that they're, loving and supporting us too, because that is so important. We have choices. We have options, that's right! So, let's just make sure we hold everybody accountable, yeah, yeah, Amen to that all right. Well, Chantelle Powell: how can people find play pits? Yes, so you can follow us on social at play, pits you can go to playpits.com. You can also find us in 365 targets. Look 365. perfect number, but it's still great. I know, isn't it perfect? It'S so easy to say and then target.com and amazon.com so we're accessible, and that was my main focus four years ago. I knew that busy parents busy people want a deodorant, that's accessible, and so we've worked very hard these last four years to make it accessible. So we're almost everywhere and Cara. Let people know how they can apply. Yes, sheamoisture.com better. I did do my kitchen sheamoisture.com backslash impact all right and nobody told me about the fingerless um. It'S freezing, oh my God, all right! Well, thank you all so much. I really appreciate it. Thank you so much. Thank you so much