How To: Long Layered Haircut Step By Step Tutorial For Women - Long Hairstyles 2021

New york, 10 o'clock, all right, so i'm going to start on one side: i've parted it down the center and i'm working with my wide tooth of my razor comb. She'S got a couple of earrings in so i want to be careful not to take off. One of her is we'll leave it with something, and the first thing we're going to do is we're going to do our classic curve. I like to call it a curved linear section and this section here and you can see density here. You can see it's a lot finer. You can see the thickness right here and you can see how fine it is here. So we're going to kind of come from around about the bottom of the chin, she's wearing one of our ghost masks that we always use when we're demonstrating it's much it's much better. When you're in this type of an environment, because at least we can see the features of her face, so i'm going to hold the hair nice and tight i'm going to comb the hair down nice and tight and then i'm going to go in with the heel Or the back of the razor and you'll notice that my um, the wrist action is very is is, is non-existent, there's nothing moving here. It'S all right here notice how the thumb, contracts and pushes down - and that gives us this kind of piston motion and i'm kind of coming parallel with the hair. So i'm creating softness. Now it's pretty warm in here, so the hair will dry out quite quickly. So just use a little hydro, mist i'll, just tuck it right in here. It'S my little spot and uh it. You have to cut the hair with the hair damp. You cannot do this with with dry hair when you're working with a razor, because if you do it with dry hair, when you're working with a razor you're going to shatter the hair out. Second, section: i'm going to work four sections, i'm going to go to the opposite side and do four sections now. The most important thing here is to know that we've got to comb the hair down around the face. So if you go from the above angle, you'll notice that i'm not combing it over the face. I'M combing it around the face and you can clearly see that right here notice how i kind of use the fine teeth of my comb to get a more flat smooth surface. So when you use the wide teeth you create grooves, when you use the fine teeth, it becomes more of a solid plane of hair. If we comb the hair too far forward, what's going to happen, is we're going to layer off too much of the hair. So we want to keep our hand nice and low, and the razor is just following the uh it's following the fingers. Let'S push that out of the way i'm trying to create more of a slightly curved section here. That'S the kind of position that we're working towards section two's took me to the top of the year section three is gon na. Take me all the way in to the nape, so section three enter the nape. You can see how fine the hair is through here, which is very common. She'S got good density around the top surface. So now, what i'm gon na do is i'm gon na lift just a little and i'm going to over direct slightly forward, and i'm going to really start to open that blade just a little bit more notice, how the razor stays in the hair and notice? How i comb it lock it comb that out, and that is very controlled. The comb's done all of the control notice, where my finger is in relationship to where the comb is so. I'Ve got a lot of access here. I can angle this around quite easily and that all comes down to great combing and really studying, because when you work with a razor, it's very different from working with a scissor. The great thing about this is: i can cut down both sides. This is the haircut that pays the mortgage. Most of your clients want to keep their hair long and we're definitely going through a long phase right now. Just look at my hair, yeah and the reason being is we're in uncertain times, and i think when we're in these uncertain times. I think people allow themselves because we can't even really socialize so much. We allow ourselves to kind of fall off a little. It'S a little bit less important because we're not out socializing like we would normally so i'm gon na now move to section four section: four takes me to just below the top of the head: keep those sections nice and clean. These sections have been parallel. One two: three four sections are about a half an inch thickness and right now, i'm going to start to elevate this front even more or else we're not going to get anything in the hair. What do i mean by that? We'Re not going to get enough layers when you're waving the hair or when you're working on curly hair. The hair is going to expand. So it's very important to think about the expanded form and we're going to do more of a little root. Drag right at the top when we come to wave it so that we're not putting in volume on the top, but we're really putting in volume through the sides and the back and the top will still stay quite flat and natural. If you've never heard about american wave i'll, let me tell you what it is: it is the reinvention of what used to be called the permanent wave. It'S a modern wave, it's permanent, but it's kind and very gentle. So it's a different type of ingredient. The product is actually called american wave and the main ingredient is cysteimine. Cystemine is the is the ionic bond kind of reformer. So it's a kind of gentle lotion and we sell american waves at a premium price because the same way that we looked at developing and evolving our smoothing business and the pricing of the smoothing business we've done exactly the same thing with the uh with the wave Business with american waves, so we charge in new york we charge 400, but today i'm only gon na charge. Kate, like 375., is that okay yeah she's, like yeah sure i got cash. Okay she's got cash. I like cash cash is king. Is that not what they say cash is king cash is king, so we've done four sections and we're right. We'Ve kept all the lengths and now it's time for me to slowly rotate and i'm gon na position myself on the opposite side and i'm gon na repeat what i did we're going to keep it pretty symmetrical. So it's important you position yourself so that you're at a 45 degree angle, so that you're not in front of your client and you're, not on the side of your client, because you are going to be pulling this down and around. So it's important to be in this position and on the opposite side i would be here so i'd be on the opposite side, but exactly the same so where the arm of the chair is you're, going to straddle your leg, one either side not aggressively, but you Position your legs and you want to think about when you cut hair, you want to think about moving because you're always moving when you're cutting hair so feel comfortable bend. Your knees make sure that you're active around the chair there's the first section. You know you can see she's a little finer through here. You can see it's a little finer through here, let's snatch a little piece from the opposite side and that's going to show me that's kind of like the guide to begin the cut today is january. The 5th we're already into 2021 and i've got news for you. It seems like the same as 2020. yeah. So we're still. I don't know. People are like. I can't wait for the new year. Well, the new year's here, but the virus is still here too, and we're learning to navigate and build our business the best time to be a hairdresser used to be around the holidays. Yeah i say used to be around the holidays with all of the fear and people you know wanting to travel. I think that december was a tougher year. It was a tougher time, certainly in my business, so i think and as you turn into the new year january is the first couple of weeks are going to be tough. So it's important to stay positive, which is why i'm here right now pushing forward keeping myself busy and trying to stay focused and building some of my assets with uh. You know with education. You can see i'm just pulling the hair forward here. This is like a cheaters check, so i'm checking here to here and then i'm going to check literally here to here and you can see, we've got the right balance now. Remember it's a sketch: it's not a line drawing what does that mean? It means that the hair can literally is gon na move, so we're not chasing small little bits of uh dust to make sure that it's perfectly symmetrical and balanced. What we're doing is we're checking it with a slightly blurred vision, because that we want it to have the feel and the preciseness and the balance, but we still want it to have like a soft loose feel. So that's one of the nice things about razor hair, cutting razor hair, cutting it kind of connects a different uh part of your connects to a different part of your imagination. It'S a different skill set to scissor cutting, but uh razor, really kind of shines when you're working on long loose shapes it's important to use the fine teeth of the comb, to get the hair to really smooth out and to stay balanced. I'M not gon na. Take a check on section two, but i'm gon na cut section three and then i'll check it and the salon i cut hair on the 45 minute. So literally, if i'm booking on the 45, what that means is it means that i'm cutting in about 25 to 35 minutes, because the rest of the time is the rest of the service. I am following a guideline. I can see my guide and i can feel my guide and notice how it's, just as i come this hair through notice how it's just the fingers that move and nothing else, not the arm, not the wrist and i'm holding the hair low so that i can Keep what i'd like to refer to as the corner? I can keep the weight right here. Okay, so i've cut that side, three sections. Let me go back here and have like a little cheaters check, so this is like a little check-in. I want to make sure so now you can come to the front of your client grab a piece from the same place, pull it forward and you can see it's slightly longer but like hardly anything just like maybe a millimeter right here. So that's when i talk about the sketch now here you can see it's a little longer if i come here, which is good because the one thing i want to do is not. I don't want to cut the second side shorter. If i cut the second side shorter, i've got to recut the first side, so i always edge on the on the side of caution for the second side, because once i check it, then i know okay quarter of an inch i can go back through and then I can just refine we're not going to be waving the hair tonight, we're saving it for our class on sunday, if you're interested in the class, you go to erosiopro.com and you're going to find that we're here in our brooklyn studio, okay. So this is a salon, but it's also where we've set up our digital footprint and we are going to be pushing out into the community a lot of digital content for you, we're going to start to bring and marry some of the things some of the assets That we've been doing already so nick at nine happy mondays these uh events that we've been doing we're gon na marry them together and what we're also going to do is we're going to bring out some new stuff. So i sat with a team today and really discussed what new assets we're going to be. Bringing the first that we're going to be doing, which is brand new, is we're going to take our four week. Intensive boot camp salon, fundamentals, class and just watch right here see she's got she's a jewelry designer and she knows how to make circles so now we're just watching these little ones here. Try not to pull a rear off. Just be very careful. That'S why it's important to always check your clients to see whether they actually have any you know piercings in the rears, because again we want to make the experience a pleasurable experience, not a painful one, so just working through and i'm going to check it right now, Because that's section four, so i've got to check it to make sure to get back to boot camp. Let me tell you: boot camp is going to be a year-long program. It'S literally going to be 16 sundays, so 16 sundays and we'll cover all aspects of hair. We cover classic scissor cutting, we cover hair color, we cover men's barbering and classic men's hair cutting fashion styling, and then we dedicate a lot of time to the razor too. So you can find all of that information on our website rojopro.com and soon we're going to be launching the studio platform which really, if you think about it, is going to be very similar to a brand new type of subscription. It will be a paid environment, be very affordable, but we really want to share our education coming up. We also have our first virtual hair show the first virtual hair show that we do with a runway models. Uh. Obviously, all the inspiration, guest artists - that's gon na - be our virtual expo, which is coming up in may so, while i've really been studying while i've been surviving through the pandemic, i've been studying. What'S next for the hairdressing community and i've learned and realized that digital education is pretty spectacular and we're really putting our heart and soul into that scene, as now we're not traveling like one used to so they're, not the new norm, but the new is the way In which we can interact and the american wave class is actually a hands-on class, so we're set up here that we can actually look into your salon, look into your living room and help to teach you if you want to learn razor cutting i've got a one Day razor class, if you're scared - and you don't want to be traveling because of the pandemic, we have digital one day, razor class. That'S coming up in march, you can turn my phone off cal. It'S my mother calling me she says you're, looking good son, she loves my shirt. It'S too tight, it's okay! It'S the pandemic! Tightness, yeah, uh-huh, that's! Okay! So when it comes to uh the the american wave, it's a hands-on class and we also gon na - have a digital class for razor cutting hands on and our classes when they are hands on we'll be sending you, the mannequin, the clamp, the stand and all of The tools this will be our third american wave virtual american wave class, and i have to tell you it's been really exciting and it's just as good and somewhat maybe even better than in person. So i've done six sections on this side. So now i'm going to spin it back around we'll go nice and slow, we'll spin around and then we're going to continue and do a few more sections on this side. So, as you move from side to side, it helps you to see you getting the right balance. You can look from the top. You can see how your sections map out we're going to start to wrap these sections around. You can see how we've not cut any of this piece, but we are cutting all the way through here, so erosio virtual expo is going to be in maine. It'S going to be super exciting. We are also, if you are interested, and you want to have education design specifically for your team, because i've i've heard from a lot of hairdressers that they don't really want to. They can't because of the conditions of what we're living in travel, is not such a great thing for them, but if you're interested we're also going to do personal classes for you virtually and we can tailor a class to whatever you want it to be. So all of these things are our new ideas as we turn into 2021. We don't want to be uh, worrying and struggling. We want to be innovating, and that is definitely what what my uh, what my feel is - and it keeps me busy, and it keeps me safe - keep your sections, nice and clean. We have a great saying in our company cut hair, not corners. So at this point we're pretty much at the same place on both sides. I still have the center back to cut i'm popular today, i'm popular today, carl so just nice and clean get your sections right the way through into the back behind the air, i'm elevating the hair forward now and i'm just melting the hair away touch point. So you stand in front comb the hair forward, we're not we're going to keep it as long as possible. That'S why we don't cut the length until the very end we cut the length last. The reason why we cut the length last is we're not taking a lot of hair off if i was cutting a big chunk of hair off like more than two inches i'd cut the lens first, okay. So now we're starting to really elevate the hair. I'M gon na drop the chair down just a little. That'S why you have a hydraulic. It'S for comfort body position around the chair is critical when it comes to get in the right length and look at the length of these layers. If i layer it too much, it's going to be more expanded, curl. If i don't layer it enough, it's going to drop out too fast and the hair is lightly damp and you get to know the hair as you cut. What do i mean by that? I mean you're kind of feeling what the hair wants to do, what the hair is doing, so you really can assess it and see and look at how flat the blade is quite a flat blade, but i'm not making i'm not making the hair wispy. It'S my whole family. This is what happens first, my wife calls and then, when i don't answer, then my she says guesses, my kids to call yeah, you call your father, you call your father, that's the technique, it's like. If i could answer the phone i'd answer. The phone - and it always happens when i'm working - it's happened sometimes, when i'm even on a stage all right. So let's carry on you notice, let's get that above shot kyle. So we can see you can see how we just have this sliver right here. Erosio pro is our site. Where all of our tools are. We have some new tools coming out in the next few weeks we have a new um tool roll. We also have a new kit bag. So you know we launched our blunt brand new blow dryer before the holidays, and now we've got more stuff coming through, so we really are doing the very best that we can in such difficult. You know such a difficult time in such difficult circumstances, but we're continuing to push through the salon. The first two weeks of 2021 they're going to be pretty quiet, they're going to be pretty quiet for most uh. What i would suggest you do, is you really stay as focused as you can and start to work on some new new concepts from some new ideas? You know the best thing you can have is a piece of paper or a book and a pencil or a pen. I like a pencil because i like to sketch, and i also like to write and sketch at the same time let the your imagination run a little bit. If you let your imagination run a little bit you'd be surprised what can come, what ideas can come out? So i'm right now in the center back and you'll notice, i'm going to lift this up, i'm going to take a little bit more out through the back, but for now i'm kind of keeping safety. Now we're showing you kind of how we cut hair uh we're not going into a heavy detailed lesson, that's the kind of stuff that we do when it is education. When it's core education, it's core education. We go through angles, elevation everything we go through every facet of where you need to be and how you need to kind of approach. The cup look at the length of the layers through the back, i'm not combing the hair directly back, go to the above camera. So you can see the angle, that's the back, i'm combing it to the side, i'm not comb! It'S it's a forward motion, but i'm not combing it forward. I'M combing it parallel, like literally parallel to the section section parallel to the section, which means that the hair is getting longer and longer towards the center back now i'll, come back to this side, a couple more sections and uh, and then we start to do a Little bit of detailing don't need the clip now, i'm in control. Whenever i'm working personally, the less, i need to wet the hair, the better. The reason being is i like to allow the hair to dry a little. That'S why i love my little hydro mist. It'S the new year, maybe it's time for you to bring in a new product. Maybe it's the time for you to get connected to our ambassador program. Our ambassador program is where we sell hair care to uh two salons. You become what we like to call an ambassador and uh. You start to share with our culture our product, our education and you become a beacon of you know what our principles are. We have around about 400 ambassadors around the country. It'S very exciting. We don't sell our products through distribution, we do direct, we tried the distribution model, it wasn't for me. I think, when you're selling personality, when you're selling vision when you're selling education, i think it's probably more beneficial, certainly for me more beneficial to uh. To do all of that myself or with my team, and we have a team of relationship managers that are not out in the field but they're here in the base of our uh studio in soho. That'S our relationship manager. So if you are interested, maybe you're opening up a salon, maybe you're looking for something new to bring into the salon, then definitely consider erosion and see what we've got to offer, because we have a lot of talent, we're rich on education and we're also very rich On the marketing and selling, and that's one of the hardest challenges that hairdressers have, especially in today's digital world, it's very important to be able to get hairdressers and yourself to be inspired so that you can actually, you know, make some money at the retail. I always say the retail shelves of the salon is the profit center yeah, it's the profit center. It'S like the bar. It'S like the cocktail bar, that's where all the drinks are. Who is that now? Oh yep, it's my wife. She thinks i'm ignoring her, maybe she's. Actually online, no, maybe it's maybe something important. Who knows the text will come soon. Hey jeff always make sure you get right to the base of your section right to the base of your section. Look how clean you comb the hair right to the base of your section, just melt that hair away right to the base of your section yep all right now, the hair started to you know dry out a little which is natural, come to the front. She'S got a slight wave to her hair, which is going to be brilliant. She'S got perfect, hair for american wave, absolutely perfect eh. So now we'll spin around and we'll start to pull this back. The one thing to note as well when it comes to uh to layering yeah, you get this stuff, it sits here, but once it pushes back it gives you the illusion of shorter. You know, don't just think about, even though we cut it here. It sits over here lives in another place. We'Ve managed to keep seamlessly a lot of weight through the back. The hair gets a little finer towards the ends because of the length now it's time for me to pick up my scissor and i'm going to come through the center back, because by what we've done by pushing everything forward, we've created a little corner through the back. Here and if this isn't light enough, what happens is the wave will drop? So we don't want the wave to drop. So i'm going to section her ear to here section here to here: i'm going to take a central section, i'm going to comb the hair straight up. So you got a nice clean section. I'M going to lift the hair straight up, fine teeth the comb! You might need to pull out because, with the hair being so long, we are quite far away from the client lift that hair notice how the hair is coming straight off the head, 90 degrees, that's 90 degrees, that's 90 degrees, that's 90 degrees, so 90 degrees moves Because the head is curved: we're going to lift this up and we have a corner right here. There'S the corner right there, i'm gon na knock that corner right out, so we elevate the hair up. I can drop my elbow for comfort and then i'm literally going to point cut in and i'm going to take the piece underneath the continuation of the section coming out same giggles, just point cut in now. The reason why we're point cutting is we want to keep a little softness. I'Ve really thought about. You know when you wrap this as a wave, not to put like lots and lots of if it's too extreme, it's very difficult to wrap. So i personally like to cut my american way, my haircuts first before the wave, but we we can do it the other way around yeah. So there's. Never you know. Rules are not meant to be there locked in place because there's going to be different conditions. In fact, we're going to try and present for our brooklyn live on thursday, seeing as i'm on a wave trip or a wave tip. I am going to try and get this brilliant model in we're going to waiver and then i'm going to cut it. So i'm going to do the opposite of what i'm sharing with you today we're going to wave it first and then we're going to cut it later. If the wave's done well, then the wave will survive a haircut as the hair is neutralized and oxidized, and slowly comes back to its normal, ph you're, going to find that the the wave can drop a little. So what you want to do is you want to make sure you know exactly your intention before you actually uh. You know before you approach it and think about your approach. If you think about the approach for your haircut, that's the beauty of it. That'S what the client is paying for, that's what the consumer's paying for, and you can see you want to get nice. Even it can be textured, but it's still soft. Can you get a little closer yeah? So it's got to be textured but soft yeah. It'S so soft. I need my glasses there. You go we're getting zoomed in last section, so my sections have panned around my last section, all the way up, and i'm literally right at the back of the ear, just clean that up as you move towards the hair. Getting drier you can use now the wider teeth of the comb help you loosen it out. The hair is much more fluid and has a lot more slip when you're working uh with with wet how damp hair as it starts to dry it'll, start to expand, and you want to see the expansion. You want to see what the hair does i'll rotate around, because now we're going to stand on the opposite side and do exactly the same thing: fine teeth of the comb, lifting the hair up nice and gentle work right. The way through so 2021 you're going to see a lot of education out of my camp here um. We do also have in-person classes. I have for those people that want to learn razer in in person and travel is not so much of a challenge for you. Maybe you're in the tri-state you can drive, you don't have to get on a plane. You can come to one of my uh, hands-on classes. I have a razor fundamentals class. That'S one of our best classes, one of our most popular classes. That class is actually going to be on the 31st and the first so end of january. Again, all the classes are available on erosiopro.com and then we have a classic three-day cutting class scissor. Only so if you want to polish up your fundamental technique, then you can come to our hands-on scissor class. Now i've done these classes already this year and we've got our covid policies down really well. We'Ve had no challenges whatsoever. We obviously practice social distancing. I wear my goggles on my visor, my mask everyone's messed up. Everyone works on mannequins socially distanced apart, and we can cope and make magic happen even during this time. So i'm very confident that you'll be safe. Hotels are very cheap, yeah hotels across from my studio. In soho, you can get for less than a hundred dollars, and if you want to be on tv, you can go to the arlo hotel, that's been on the tv a lot and somebody accused somebody stealing their phone and it blew up such is the world. We live fine teeth of the comb, calm that hair straight up point cut, so we haven't cut the length, but we have started to cut all of the interior shape and i can see that i can see that balance and we're working at these sections pivot round. Till you get to the back of the ear i saved the lens until i saved the length until last and you notice when i comb it, i comb it. So we get nice tension and then i drop it like it's hot. I lift it nice and tight. So you're like this, but this is very uncomfortable. Then you just drop it and then you just point in just add that little bit of texture so about 16 years ago we embarked on it's a different time. When we embarked, we started a rojo. We embarked on our subscription business model, dvds. Obviously the educational models change completely and i'm really excited for what we're going to do this year, because subscription has been a little bit. You know, we've not really given it the attention, the love that it needed. So, as we are now working in our digital platform, you're gon na start to see us really come to town with uh with education. For you, you can see what's happening, you can see these cascading layers. Like i say this pays the mortgage, i'm just looking it just for me - probably needs just a little bit more around the face. I am gon na razor a little and then i'll finish with a scissor. I'M gon na put a little hydro mist in which means it doesn't overly saturate the hair, but it just gives the hair a little bit more moisture for me because now i'm going back to my razor, but i can see what's happening here. It'S looking really pretty she's got great hair. So now let's go. The general shape is in now it's time for me to kind of give it a little bit more a little bit more around the face and i'm going to do a technique which i call tipping. But i'm going to keep it really close to the edges really close to the edges. So what i mean by that means, i'm not going in too deep, i'm not going in deep here, i'm staying close to my fingers and that just adds a little bit of lightness just a little bit of lightness to the hair. Then i'm going to scissor cut it. So the first thing is: we do just a little bit of lightness with the razor using the tip of the blade there's so many different razors and gadgets out there. I, like my classic razer. This - is my handcrafted wood razor. It'S a little bit more premium. The exact same tool is i'll. Show it to you. This is our original red, this one's a more affordable version, same thing. The handles are not as ergonomic because it's it's it's it's a uh! It'S a plastic resin, whereas the wood razor is a little bit more ergonomic and you can check all those things out on a rojo pro, so just adding a little bit more texture. The mask is good for letting me throw it onto her face and she doesn't get any hair on her face boom. So now a little bit of personalization. Sometimes you just know you just know where the right feel is and that's what you have to do. That'S the the craft of being a great stylist is being able to just like if he was doing art, you're literally gon na focus in, and you see things when you're working that you can't really explain. But you can see them and you can feel them. And that's kind of what we're doing right here, i'm not going deep enough! One end paper is going to pull all those bits in, but what i'm doing is i'm making the edges just that little bit lighter as the hair dries. It really expands. So now what we're going to do is i'm going to focus in on the lens i'm going to lift her up. I'M going to focus in on we've took nothing off the length. It doesn't look weak on the bottom at all, but you'll find that this little piece here in the center just needs to be refined. Remind me carl. I think we need to get some white capes when we're demonstrating too yeah remind me make a note. We use black capes; traditionally they uh, they live better in the salon, because you know we reuse them. Obviously we launder them, we reuse them. Black is much more adorable than white, but i think for demonstrating we're going to get some fresh white capes made so that we have them when we're working on darker heads. So it doesn't matter that the hair's dried out a little fine teeth. The comb comb, the hair straight down, and now literally i'm just literally going to chop in literally just going to chop in a little point cup there you go is in the salon today got to do a few clients, which was nice and pretty much working every Day, yeah our cosmetology school, we have it's doing really well school's doing phenomenal. We have our new program starting in um in january, end of january uh cosmetology, and we have aesthetics, and then we also have our barbering. So we offer three really successful and useful programs and uh. You know you can check it out, erosioncosmetology.com or if you go to a rojo nyc that can lead you to the site too. If you're interested come in, you know start a new career in beauty. I'Ve been in the hair business now for the best part of what almost 40 years. I know i don't look that old. I know i don't know that old yeah, but i started going gray when i was seven um, but you know it's been a great career and obviously it's it's a craft that you can take wherever you go yep. So obviously i moved from england when the coronavirus hit got out of there. I moved from england in 1994 to new york city. I had fifteen hundred dollars. I had a job. I had fifteen hundred dollars in my pocket and two suitcases and really from there just really you know uh focused, i had a great job working for uh bumble and bumble very successful brand that i wanted to work for uh. So that was exciting. For me, i managed to come in, but it was like a crazy i'm moving to new york city. You know i'm in my mid-20s and there i am in new york city. I work in for one of the hottest salon brands and they just launched their hair product. So for me i was all about education. I helped to bring the education to that company. I ventured out after a few years realizing that bumble wasn't my dream, but it was somebody else's and realized that in order for me, you know, i think i got the the inspiration that if you can dream it, you can be it. You know now all of those dreams have been put into uh into a bit of a show shocker, because when you have your own business and something bad like this happens, there's no one there to save you yeah! You got to save yourself and you got to try and save all your employees too, your team, so this is a big test and it's tough for all of us, but we're going to navigate our way through it. And what what i do to help me navigate is i get busy getting busy? I create an innovate and that creation and innovation takes me away from that. Feeling of you know, maybe feeling a little helpless yeah, because you know on a day like today, you're in new york city, it's changed so much. I'Ve got to continue to stay positive because being negative or being depressed is not going to help final touches before we start with the rojo product and we're going to do a natural style tonight, i'm going to be just tuning in this is kate. It'S my beautiful model, she's going to be getting an american wave on on this sunday's class, our american wave virtual class, it's a hands-on class and you get certified in american wave and you have a new service to sell to your clients. Kate had originally heard about it and then um and you know she had she was gon na - get somebody else to do it, and luckily we managed to she managed to come to the guy that created it. So it's going to be a lot of fun. Hopefully, she'll like it we'll be posting pictures, even if you don't come to the class we'll post pictures on our social media channel, so you can see, i think, i'm kind of done. I feel like it's done, leave some for the wave. So it's product time look at how the hair expands look at the movement yeah look at how much volume she's got so what we're going to do is i'm going to twist it and i'm going to use a product and there's a couple of products. So, let's grab the uh these two. You want to hold my products for me thanks uh yeah! That'S all! I need i'm in good shape, so i'm gon na take my dry conditioner. This is dry conditioner, i'm gon na start by giving it a good. This is hydrolyzed keratin, it's not going to wet the hair down. This is a 24 product, so it's a big hand for 24. dry conditioner. It helps to silk and soften and refresh now. What i'm going to do is i'm literally gon na grab it with my fingers, i'm going to just twist it up a little i'm just going to twist it up we're just going to lock it in twist. It lock it in it's just going to add a little bit more control movement, we're just going to encourage a little bit of the natural movement to come out. So i've not wet it down. If the hair was wetter, i could get it to be a stronger hold, but i'm going to keep it nice and light, and we twist again, if you show your clients how to finger style, their hair you're, giving them a value, add you're showing them, especially in Today'S world, where you know it's zoom, zoom zoom notice, how i just zigzag that up, i don't want to take a clean section. Go to the top. Please don't go to a clean section. We don't need to put a line down the front of a head down. The front of the head, so just slightly ziggy zaggy and just twist that around there you go just twist. These sections in the hydrolyzed keratin is just going to help hold the hair together, just a little, not a lot just a little. It'S not a heavy product. I could spray the full cannot gon na. It'S just gon na help give the hair just a little bit more polish and that little bit more beachiness, i'm not gon na. Do the whole head, i'm just going to do the front and the top surface through the back. I don't want to do the whole head, so you just work it through finger it through and twist now i mentioned earlier. We have our virtual expo, which is our virtual trade. Show it's our virtual hair show it's going to be a great event. We'Re going to have a runway. We'Ve got the cameras. We'Ve got the lights, we're going to bring like a new experience which i'm excited to share, but we also have our in-person event erosio expo, which we had to postpone due to a small little pandemic that came in yeah. So we had to postpone that, and that was last year that was our 10-year anniversary. So it's still our 10-year anniversary and we're going to do that in september and that's an amazing venue, the venue is the twa terminal. Have you ever been to that? What do you think? It'S amazing? Isn'T it so we've did you go down into the basement and see the convention area no well, she'll be coming, yeah she'll be coming, maybe she'll be our wave model, be back again, she'll be looking for the next rendition right on time. It'Ll be about right. So the twa center - it's the old twa terminal and it's literally like a step in the it's like stepping back into time because they renovated it and uh. They brought it back to its former glory when you know in the 60s, so glamorous and uh just a little tangle leather, just wan na make sure you get that little snafu out. I'M gon na take my wide tooth of my car, i'm just gon na comb that through just to loosen that out so that'll, be a two day event. It'S called a rojo expo in person. We like to say it's education, inspiration and celebration. We'Re gon na have a 60s party and i'm coming in my captain's outfit i'll, be the pilot gon na be a pilot. Cal co-pilot, yes, he's shorter, don't worry those seats. We can lift them up for when you're flying yeah you and your big 747. So exactly the same thing that we did on the opposite side again, if you can find out all this stuff, if you want to find out about expo, we have a separate site for that. It'S called erosioexpo.com and that'll teach you and show you all the things that we've done in expo has gone past. So it's our own take on a intelligent hair event. So you know you can check it out and if you're part of our ambassador network, you actually get free tickets because we do promos throughout the year to enable you to uh to attend, because we want most of you. We want your team to come. We we're really big on community, so we want your team to come. We want to have. We need something to look forward to yeah. So again, expo is going to be at the twa center and it's uh it's going to be in mid to late september 2021 and we're pretty confident that we'll be in good shape. There is a hotel attached to the convention center, so you can just literally stay there and spend two great days having inspiration and celebrating the craft, okay, so you'll notice. Now it's got more definition. There'S a lot more definition in the texture. If you can get a close-up on that cal, so you can see you get like a lot more texture, a lot more definition. And now what i'm going to do is i'm just going to drop a head forward, i'm going to split it in the center and then i'm going to start to put in this product, which is our refinished texture spray and our dry shampoo. This is going to fatten the hair and bulk their hair up, it's important to pulse it and shake it, and it's a clear product that just builds a little bit of texture into the hair. You can see that now the hair is still wet to the touch, especially internally. So now it's time for me to use my fancy new blow dryer and somebody was asking me: how do you get this diffuser to sit? You put the diffuser, you leave the nozzle on you, pull it back and there it is your little. Your little sock now your feet up now. What happens is this sock heats up and there's a titanium mesh, so it heats up so it doesn't blow the hair, but it just gives the heat and if we drop the head forward because we want to dry the roots, we don't want to dry the ends. The ends are already dry. I want to dry the roots, it's important, to have your hand in, and i'm literally just roughing up the root, just getting a little bit of oxygen into the root and then around here where the hair is almost dry. Just give that a little bit more tlc and just loosen this up and then you can hold it. If you put your hand in i'll spin around to the front, so you can see you can hold it. You want to make sure your hands between uh, the dryer and the skin and then the head, so you want to feel the heat you don't want to. Let the heat just go straight to your client, so this is a nice, easy breezy way to style. Now, what she's getting right now is she's getting a little bit of the idea of what the hair is going to do, but once it's waved it's going to be so much better because the structure is going to be in notice how i'm not really trying to Mess up the i'm not running my hands through it, i'm scrunching in just cupping and holding and ruffling just like. So now, when the hair's lying like this, you know you're just drying the top surface. So to get the oxygen in the head can go slightly forward and you can lift so now once we start to see it now, we're going to start to toss it just shake the root out. You shake out. The root puts a little bit more volume in shake out the root. Don'T mess with the ends you can mess with them later, let's lightly shake out the root, let the heat get in. Don'T worry. If you see a little bit of fuzziness a little fluffiness. Don'T worry about that not important there. You go not be scared of the hair. So what do i mean by that? You can't mess it up. You got to make the hair touchable you got to make it movable, don't be scared up. There don't be scared to touch it, so i'm not worried about the finished style. All i'm worried about is getting it dry head all the way back. She drops the head back a little. We just lift it at the root, get my fingers in and now i'm going to start to shake it even more. I should come back up. You can see all of this movement coming out i'll spin around, so you can see what i'm doing back here. I'M just doing a little bit of this. Just a little squeeze squeeze little squeeze shake it and you can see all of those layers. What we've just put in you can see all of that cascading layer, but you can see how thick and full the hair still is. The overlay of the back. It just ends up getting weak on the bottom. All right, you can still hear me, i'm walking across the salon to get another product to finish with american wave has its own hair care line. It'S a boutique line of seven products, we're not really big in over inventorying all of your salons, but we want to make sure our clients take home the products that we use head fold for me sweet. So now the hair cools down. You can start to feel if it's still, if it's dry, i'm going to go back in with my texture spray just to grit. It gives it like a little bit of clear grit, not heavy, but more structure, and we spray that, in i kind of put some more body in there, i'm gon na dry just a little bit more and then i'm gon na finish it and we'll show you The finished look, then: i can call my family see if the uh, the cat's, okay, so again, just a final little rubber loosely with your fingers. So i'm really trying to get to the scalp with my fingers. I want to kind of wrap like kind of rough up, the scalp just a little, so the hair expands off the scalp, then what we're going to do i'll put your head back, so that was our uh blow dryer, which has been very successful for us now. I'M going to take the cape off and i'll i'll add a few finishing uh. Just my finishing american wave. You know product there. She goes she's like she came from the football field. She was the referee go. Is that right? Oh no, they go. They wave it off, don't they you do yeah safe flag, see if you didn't think you was going to be in for this. Did you hey abuse yeah there? She was looking good, but you know she's just come when you work at that. What'S that sports store called cow paragon now, what's the one where they all wear the stripes in the store? Oh model model, there you go got ta, go to moose got ta, go to models. She came all the way from models, yeah and uh lots of long. You know like looks and feels you know. She'S got plenty look great hair for styling yeah. You got plenty of options here. Look at even around here. You'Ve got all of this action. These little bits will fall that can fall out. So it's soft and pretty yeah, but now i'm going to finish with my final one, which is our american wave glint great product, and this is like a beachy wave and shine spray. It'S like think of it as like, a very fine wax and what it does is. It brings out definition yeah and they sell it at moe's models, but this kind of just calms it calms it down. Well, if you stayed and watched, i hope you had a great time. Don'T forget this week, we're going to be in brooklyn live thursday. Please join me because you know what shoddy it's my birthday. We got a brooklyn live birthday edition on thursday yeah and i uh and i'll i'll not start drinking until after yeah. So it means we have to start at seven in the morning. Yeah so we'll be in uh. Brooklyn live. I'M gon na try and get an american wave model, i'm going to see if she can make it. If she can make it, then we've got an american wave model and i'll cut it, because i have got somebody really cute lined up and then don't forget. If you want to see, i call you kate, you're, not k. Are you claire claire? You want to see claire, it's what happens when you get to my age, yeah yeah. I got the c