White Out: Flawless Tricks For Creating Icy-Blonde Platinum Hair Color

Wish you could nail that perfect, double-processed blonde? And not just once, but every single time? Wish no more, because Joico International Guest Artist, Ricardo Santiago is revealing his absolutely foolproof White Out technique, a consistent, dependable way to achieve flawless, icy-platinum blonde -- the ultimate canvas for those fashion-forward pastel looks. In this video, you’ll catch his one-of-a-kind tricks for creating a cool, level-10 blonde with Defy Damage protection; learn how to customize your formula to different zones of the head; and watch as he tones his blonde to perfection…that coveted shade of icy-white without a trace of yellow.

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Hi everyone, I'm joy, Koh, international, guest artist, Ricardo, Santiago, welcome to joy, cozy education on demand, your online source for salon classes in education 24/7. Today, I'm going to share with you all the important steps to the perfect double process blonde. This whiteout technique is a foolproof way to achieve a flawless IC platinum blonde, every single time. First pretreat, the hair with the next generation in bond building, defy damage Pro Series. One bond protecting color optimizer vigorously shake the can and angle it downwards. As you spray, the hair, in short, bursts three to six inches away from the hair. Defy damage is an easy to use spray on bond protector that will provide eighty percent less breakage, make the hair five times stronger and maintain over ninety percent color vibrancy. That makes all my color clients happy to know their color is going to last longer and their hair will be stronger, apply it to horizontal sections about two inches apart. This will help to protect the hair from damage during the chemical services I like to comb through. For even distribution throughout the hair, you can already see shiny, healthier, looking hair for the first part of this technique. I'M going to use the following formulas formula one for the regrowth is blonde life cream Lightner mixed with ten volume, lumishine developer formula, two which I'm going to apply from its two ends in the back is blonde life cream Lightner mixed with 20 volume, lumishine developer. To start my application first divide the hair into quad sections outline each section with formula one then work through each quad applying formula one to the regrowth I like to take fine paper, thin sections when doing a double process. Blonde saturation is key and depending on the hair type and texture, you may need to take even finer sections to ensure complete saturation. I love using blonde live cream Lightner for my double process: blondes. It has a creamy consistency and contains blond life's exotic oil blend of Tama, new and monoi oils. This blend helps protect, strengthen and moisturize the hair throughout the planning process. It also allows me to get shiny, healthy results, with 77 % less breakage and makes the hair four times more resistant to damage with 9 Plus levels of lift. Now, let's move on to the mids and ends be sure not to overlap the formula to maintain the integrity of the hair, to ensure this keep your brushes clean and take minimal products for application. You can always add more start at the bottom left. Quad, take a horizontal parting and apply formula to from mids to ends place a foil underneath at the nape then apply formula to from midst to ends to two additional horizontal partings continue working up the head, placing a foil between every three horizontal partings repeat on the Opposite back, quad, move to the front right, quad and repeat the process with formula 2 from mids to ends placing a foil after every third parting. As you work up the section repeat, on the opposite side process to a level 10 pay, less white, yellow, then rinse shampoo and condition with blond life violet and towel dry. The hair. Now it's time to tone formula 3 is lumishine D D, dimensional, deposit demi-permanent cream color 10s be mixed with 5 volume, lumishine developer. When doing multiple processes in the salon, you can use the 5 damage Pro Series more than once for this look, I use Pro Series. 1 again before I tone the hair Spring Pro Series 1 on to dry hair, before I tone will even out the porosity of the hair, apply formula 3 to the regrowth area. First, then, to the mids and ends process for 5 to 10 minutes or until a pale white silver tone is achieved. Shampoo with the 5 damage protective shampoo and treat with the 5 damage Pro Series, 2 rinse and apply defied damage protective shield throughout the mids and ends then style as desired. I hope you enjoyed this class for more classes, like the one you just watched, be sure to check out our digital education library length in the description below. Thank you for watching

Αλέξανδρος Αρχάγγελος: Step 1: Be a natural blond

keelan James: Can I then use the joico colour intensity? And use this to make my hair a level 10 so the color works?

Jenny Hillman Aunt Jenny: Wow. Come do my hair! You are flawless. Great job!

Erich Bradshaw: Stunning! Nice video

Every Haircolor: Wow love the haircolor

M: Can you use 30 vol on roots if 20 vol with Joico creme lightener doesn't lift dark brown roots to a pale yellow color after 1 hour of processing?

Jenni Quintero: Would I get the same results using the demi liquid 10sb instead?

Hanah M.: I was always taught to not apply bleach to the roots first. I'm assuming because they were darker than her already blonde hair, you do that first?

Taia Aspinall: I have the same colour, how to I maintain the colour? Like what shampoo do I use that won’t change my hair colour

SRC: Could you please do my hair

Asta Milbutienė: Good

TIGER DIGA: Ricardo where are you ??

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