Charging Your Worth As A Hairstylist

Foreign uh, oh wow, uh, oh um, oh, oh, well, hello! Welcome to the chairs blueprint! I am your host angelica prather and my ultimate goal for the chairs blueprint is to equip hairstylists and beautypreneurs to carve out your unique path of success and take a seat on your throne. Why are we in business to leave a legacy and, of course that is what we're in business right. I don't know about you, but some of the things of being a hair, stylist or being an entrepreneur. You are going to leave a legacy, so one of my vital reasons why i even started the chairs blueprint was to create community and to really bring people together from all walks of life. Um. That may not be actually having the opportunity of getting the education right, but this is what this hub is for right. So that's one of my keys to success is building a community. So if you're here catching us live put, hashtag live in the chat. Let us know where you're tuning in from who you are, if you are hair, stylist put hashtag stylist, so we know you're, you know you're in the building, if you're an entrepreneur - and you do something completely else - give us give a shout out to who you are And what it is that you do um, but we also love our replay listeners. So if you are checking out the replay hello to you guys on instagram, i mean i'm not on instagram y'all, on youtube and in facebook, we're in our facebook community going live. So those stylists that are in the chairs blueprint hairstylist hub hello to all of you guys. This is going to be a great show today for those who might not even know who the heck i am, and maybe just finding me on the web. I am angelica prather and i am an income, strategist and beauty business coach and i help hair stylist through my signature program, charge of worth academy, which is a group coaching program to help hair stylists, build profitable business, regain their time and charge strategically for their services. So they're not a slave to their business, they actually are generating money without being tied to their business. So and i love what i do and today is actually a special special show, because i actually have one of my students um, who is an alumni now, but she walked through the journey of charger worth academy. If you watch any of our previous episodes, you might have seen an ad or anything about charger worth academy right and one of the things is it's one thing to talk about what it is that you do, but to have somebody that's walked through that path and To actually tell you the struggles that they went through um there's you hear this saying charge your worth right and it's such a powerful statement. But what does it really mean to charge your worth? What does it look like to walk through owning what you are right? Actually, stepping into the ceo role that you are so i do have a wonderful guest by the name of darnita, evan, darnita evan. Sorry, i got a lot of tongue twisting going on. I'M really excited about this show and she's the ceo of evanescence hair salon, which is located in new york, and i actually had the privilege of sitting in her chair before and getting my hairstyle. So i know she could do some hair y'all. So that's not the problem right, but we're gon na get into her story, but before we get into let's check out and see who's in the chat, so we have miss evanescence in the chat thanks for joining us. We love she is our guest. We have samara. Andrews thanks for joining us live, we have, it doesn't say your name, i think you're a facebook user. It didn't say your name, so i'm so sorry, but we appreciate you joining us alive. Thank you so much. We have another facebook, user who's, a stylist, hashtag stylist love to see you guys here and then we have the five finance family who is joining us. Thank you so much she's, a tax strategist and she's actually a power partner to charge a worth academy student. So she actually supports our students and building out their tax strategies, so they could be paying their bills right to the irs. So we love that we have ingrid in the building: hey ingrid thanks for joining she's. Also, another student in charge of work, academy and she'll be on later this season - okay, later this month, so this month is may and a lot of times when we are, we are mothers. We are wives, we are doing hair, we're doing all of those amazing things. I wanted to bring on a mom right so happy mother's day, it's pretty early but to all those mothers, but one of the things that i wanted to actually highlight was as a mother or an entrepreneur beautypreneur doing hair a lot of times. This is our busy season, and so we feel compelled to be behind the chair and make sure we take care of all of our clients, but we're also mothers too, and then we have that battle of taking care of family and providing for our family. So i am going to bring up miss darnita evans so that you can hear her story and her journey of charging her worth and walking through having me as her coach. So she might tell you how the truth - i might be, you know, and i'm okay with it. Okay, so welcome darnita, hey girl, hey! How are you hey, y'all, hey? Well, i'm so excited to have you here today we had so many technical difficulties and it just was a matter of not getting your message out. I'M like no, we going to get this out today and stuff. Yes, try to block you from your blessing and block you from being on the chairs blueprint, but i'm i'm honored to have you here so tell everybody exactly who you are and what it is that you've been doing how long you've been in business. I am darnita. Evans, i'm the ceo and founder of evanescence hair salon located in long island, new york and my specialty is the silk press service. I kind of crack the code on helping our naturally curly girls who want to be versatile. Being you know, chemical free? They want to wear it straight sometime and currently sometimes but people kind of stopped doing that because they were losing the integrity of their car pattern. So i kind of cracked the code and figured out what to use and what not to use. And now i can still press those natural curly, curls and coils and with no damage - or you know, compromise to the natural curl pattern. So you heard that she specializes in silk press, and i love that she said she cracked the code, because that's what makes people stand out as a hairstylist or ceo there's something that makes you unique and when i first met darnita. You were on this journey of doing a lot and not specializing in anything um, and so one of the things as a coach is like to position you that you're, not you can do everything, but what is it to actually stand out and so pulling? That out was actually a journey right because you're like i could do it all yeah, because your mindset is oh, i want to do a little bit of everything, so nobody will leave me like. Oh, can you braid my hair? Oh yeah i'll bring your hair that way, you won't leave and go over there now, it's kind of just like i have a referral for you, because i don't have time for that anymore. Yes, yes - and i love that so that just basically tells you that, yes, you can actually do a lot and you can be talented in all those different things, but you do not have to be a master of all of these things. You want to specify and exactly what it is that you do now. You do offer other services and that's what i talk about: building a profitable service menu so before we get into the good good good, tell everybody how long you've been in business and exactly what was the breaking point to actually saying enough is enough. I need to go find help well, i've been in the business for this july will be 30 years. Wow veteran, i formed evanescence hair salon back in 2009, okay, so that was when i got my name and then so you started it in 20 and 2009 right and so 30 years in the business you're making money you've seen your career go up down. You'Ve went through the recession. You'Ve been through. All of that. What was that point where you said? Okay, i'm something needs to change. What was that like when you think about what was the difference for you to say this? Is it i'm not doing business the way i've been doing it? I think it was all based on just timing and opportunity, like i knew about you and i knew you were coming so i knew that was gon na, be my opportunity to pick your brain when you came and got your hair done, but when i think about It like social media made it where i was able to see what others were doing and you kind of are like i've, been doing hair this many years and then you're. Seeing all these other people and they're like well into the six figures that i used to. Just always be like: how are they doing that, and you know my mindset is nobody's gon na pay me like i. How can i do that? I didn't know how to do that, and i didn't know anybody in my circle who was doing that. It'S like all, was on the same struggle bus. Yes, yes, and so that's good, because you said a lot of key things is like. I didn't. Have anybody in my circle showing me how to do it? I also was watching, and a lot of us are watching on the sidelines and saying who's going to pay me that my clients are never going to pay me that that statement right there stops us from even saying i can do it. So it really started in your mindset, so i do appreciate you picking my brain because we did pick you you did. He was like i'ma ask this. I would ask that and we were able to have a detailed conversation um about what you're, where you were in your business, and so once you decided to join the program she actually joined on my birthday y'all. It was my birthday and i still was working um and once you got into the program, tell everybody what was like when you got into it. Were you like i love this, or did i make a mistake because everybody has that feeling of like? Should i do it or should i not surprisingly, because i remember another student was in the program and she voiced her opinion, so you kind of are prepared to say oh, why did i do this, but once i actually got in there, it wasn't as bad yeah. I had nerves, but it wasn't as bad as i was expecting it to be like it actually was not that bad. I mean a little bit of nerves here and there and just the thought of like confronting clients like changes, are coming and you're like what they gon na say, but i got through it yeah. So, let's go into exactly cause. We we wrestled with a lot of fear with you. You were very fearful about um, increasing your prices. Uh, we broke down your finances. I know that was a big part, for you was like breaking down the finest and actually seeing when you seen that number of what you should be charging in order to actually make a profit in your business. I remember this statement that you made you said: can i have floaties before i jump yeah? I think too, for how it was a shock to the clients. I just thought because it was such a big jump, and i know that that's not gon na always be the case. It'S just because i was so far behind you brought me to where i should be. So it was a shock for me to look at because i think i was anticipating. I was having the same reaction that the clients would have like. I was reacting and i'm like they're gon na react too yeah, so she had to make sense with her numbers, because we do this in charge of work academy called the yummy money number and we break down down to the scent. What does it really take for your business to run and when she actually seen exactly how much it took her business to run? She was so below market value, and not even market value, actually making enough for her. She was breaking even so she's just getting by and she's 30 years in the business. That is actually scary because that's easy for you to go out of business and for you to be on that hamster wheel of like i'm on the struggle bus. So if there's any stylist, that's in the chat are you. You know it's okay to be on the struggle box, like we got you, okay, and the reason why i have her on this is because i want you to hear her journey and how she was able to actually come across the come across to the other side And it is a scary journey, and so we actually worked on your niching right, so we focused on niching down and and then we also talked about communication. So i know this is a big one, that a lot of stylists were like. Oh, i communicate um. We worked on what was the thing that we worked on and she was like. I know this, but then you're like i never even really practiced it in this way. When we were talking about like consultations yeah, i always knew that was something that there's a lot of things, that stylists don't do anymore. Even like consultations, and i'm saying that, but even like with. I know i'm going a little bit off topic, but even like, if someone's getting a color service, you're supposed to do like strand tests and patch tests. You know we'd be like nobody got time for that right. We basically would just hey, come sit in the chair and then you look at it at the time and then it's like yeah, i'm kind of like i'm so used to the consultation. Now i really love the fact that i'm seeing what you look like and what's going on before, i even touch you it makes it makes life so much easier because then even you know the clients will book a service and then it's like, but i didn't see Your hair and then you know the consultation and they looking like the lion king and it's like okay, so the price saw on the menu is not going to be that price yeah, and so i always talk about these three things is your revenue is directly related To your relationship and then the results and a lot of hair stylists are always so focused on the results part because they know they can do the service. But if you don't know what the client is thinking or what it, what your goal is going to be to get them to the results right, you just are going to be lost, so a consultation is key and the reason why we even infuse that in azure Marketing strategy and your customer service strategy, every client is going to talk to you first as a ceo right, and so that was the key thing and the key thing was to ask certain questions in your consultation. Not just so much about the results you had to walk through their lifestyle, which was huge right, and i know that wasn't as easy when we did our mock consultation yesterday. It wasn't a consultation, but just a client that comes every now and then you know she came in and i knew what i felt like. I should do to her hair, but then she was like. Oh, i was thinking that i would get it straightened and i'm kind of like, but you know you be sweating in your head like i want to get them twist and she's like okay, he's like yeah. If you gon na be sweating, i don't want you to spend all your money and then you go sweat it out tomorrow. Yes, yes, so now that i can that you know that you have to communicate with your clients build that relationship, build that rapport. We know you're a great stylist you've been in the industry for 30 years, so you already know that talk about the importance of knowing your numbers, because before i met you when i actually did you know your numbers. Where were you i? I was just getting money and putting into the bank and paying the bills, and sometimes it was a little bit left over and sometimes there wasn't. I was not paying my taxes throughout the year and then, when tax time came, i was doing my own taxes, hey samara. I was doing my own taxes. You know i was kind of like i want to keep all my money now and i'll just deal with tax time with tax time gets here so now lately, because i was making a little bit more than i was even a few years ago. It'S like, i owe so much money and i'm like lord jesus, where i'm getting this money from. I have no savings. I got three children and it's like and again you're on social media and you're, seeing hairdressers that, like i'm looking at this stuff, i know you're not supposed to not that i'm envying what other people have, but you see people it's like every time. I turn around this. This stylist is going on vacations. Like you only work three days a week and i'm just like, i can do exactly what they're doing. How are they getting that and i'm sitting over here with nothing working so hard so before we actually jumped into how many days were you working? I was working five, i'm still working, but i cut my hours down yes and even the boldness of me. I thought it was pretty bold that i don't i no longer work late friday nights like that's unheard of, like friday rights was like. Oh, i need to call friday night, i'm i'm gone, bye, yeah and so that that was really interesting, that you said because you talked about you weren't, paying you paying yourself last, like whatever was left over, you were getting the scraps, which means that your family is Getting the scraps the bills, there's like your salon. Rent is you're, paying that you're buying products, you're paying your home rent and then you're, leaving yourself last, and so, when you were able to see how we restructure it redo everything. Now you sit down every single week and kind of go through your finances, so i do want to highlight this particular part for her, because she's, probably gon na, be like a little shy but we're gon na pull it out of her okay um. There was a time where, when you got sick and you were sick with covet and it was during what season, what season was that christmas? The week before christmas, we got covey and i'm just like lord help. Us we got covey and my first thought is: i have to cancel all of my christmas appointments and surprisingly, thank god. I have great clients because i that's a whole nother topic, but you know everybody was understanding. Nobody was like mad and like oh, what am i going to do because i did read someone else's story where the client was mad talking about well, can you come on? I in 95, we'll be all right. Excuse me, you didn't even ask if she was okay yeah, but you got sick and then what was that feeling? Because we had a conversation and you were like, i am not worried and tell them why you weren't worried. I wasn't worried because i had a system in place that i was putting a certain dollar amount in a savings account which i have never in my career done and each week since, probably in august right, i started pretty much right away so from august to december. I had a nice little chunk of change, so it was like and but then what was crazy was i thought i was gon na have to use. I ended up not even having to dip into that. I kind of like transferred a little bit because i got nervous thinking. I wasn't going to have enough and then i literally the next day put it back, because i didn't need it and that's the beautiful thing like when you structure your finances. You'Re, preparing is what i call runway money. You have enough money in your business to actually provide for those rainy days. I tell this all the time to stylish you, you make a lot of money, but if you don't position your money and tell it what to do when the time when the god only knows time comes you're not prepared, so you're, just making money and you're not Telling your money anywhere to go, which is the worst thing that you could do because, like you said, you have three children. It'S christmas. You got. Ta cancel your! You feel bad about canceling your clients, but it's a better feeling when you're not worried because number one you have resources, your kids don't have to miss christmas. You can heal and get better and have that runway stash, and i think that's super super important um for people for hairstylists to understand that you don't have to be on that broke, hamster wheel, right, structuring your finances is key when it comes to being a hairstylist And you know what i always call you you're a ceo. What first? That is what you are first, i don't ever call you guys just hairstylist. I owe it i make you say constantly. I am a ceo because you're, a ceo of your life and you're, a ceo of that business and if you don't know where the money is going, what what are you doing right, and so i do want to kind of pivot to this particular place, because i Know that when we first met, you was like a coach like what is that, and a lot of people might be one thing that i don't know where it came from like so somebody said the word coach you would be like. I don't need no coach. That'S just throwing money out for what for what yeah, so they don't need, like i didn't know, and so once we met what changed your mind about saying i am going to besides the fact that you knew me, you knew you wanted to do. You knew you wanted to change your life when you're changing your life, meaning you didn't want to be working so hard. You wanted to start putting away for your retirement. You wanted to start paying yourself and having money in your account so that you can do whatever it is that you wanted to do so. What made you say all right now i understand what a coach is. What am i going like? What made you say? I'M gon na do it. I just think i have reached that breaking point where it was just like i don't. I don't have anything else to do like there was no other option. I didn't have any backup plan like well. If i decide not to go with the coach, i always have this. There was nothing else, it was you or nothing. I would still be struggling well, no more, no and of course, of course not so talk, tell anyone who might be like thinking about wanting to join charger worth academy or not or just thinking about even getting a coach. What would you, what would be your advice to those stylists that's like on that will? Maybe it might not be the same as you, but on that will of like you can do it, you can work less. You can make more. You can do all of that. What would be that advice? Do it it's like it's so simple, don't overthink it try to let go with the fear. That'S what i really feel like. I did because i'm i get fearful for a lot of things. I'M a big chicken scaredy cat about a lot of kids, but for me it was like. I didn't really i thought about it, but i didn't go. You know how you can go too deep in thought to change your own mind you're, like yeah, i'm not gon na. Do it just do it do it, because if what you're already doing is not working, you got ta, try it do it and the recipe that you would show is like that busy model like you were busy. It'S not like you didn't have clients, you were busy, but you were hitting that revenue goal that you could have made so that if you wanted to take vacation or you want to do anything, you were not doing that and i remember something that you shared with Me that you were like you started late in your career, taking educational classes right, and that was a big big turning point for you right and then, even with that, i was spending a lot of money taking classes. Maybe learning a technique here or there investing in a new product that would make my life easier and then not implementing those changes into the business. Just still doing the same pricing yeah. Invest you supposed to get a return. I wasn't getting a return because i i was too scared to do it now i do want to. I want to talk to you about because when your clients there were some clients that were shocked of the increase right, and i know that you were like what that was something you worried about because you're you immediately was like. You know, you love your clients. We all every stylist has this emotional attachment to their clients, but it's not personal. It'S business and i remember you were like, but you know, you've had some uncomfortable conversations. What was the voice in your head? That was like i got this like. I have to just stand and have this conversation. What was that freedom like for you? Well, one thing that kind of made it a little bit easier is because when i was so booked and busy, i started developing people in the background new clients that desire to come. So there was a lot of like i was turning people away because, like once covert hit, i had to restructure. You know, because i used to take more than one client before kovit at a time in the suites. So then, once calling it now, it's like now, i have to do one client at a time. So now i'm actually gon na make less money in the time that i'm working, because i'm doing one at a time where, before i could juggle two because while somebody was under the dryer, i could do that so then it was like more of a time saver. So that i'm just oh, my god, what am i gon na do yeah and it was a lot yeah, and that makes a world of a difference. A lot of stylists think that um, if they take two they're making more what they're doing, is they're on a hamster wheel, trying to get even though it might feel like you're running it smoothly, doesn't necessarily mean that you're making more because you don't know how much It takes for your business to operate and run every single minute that you're in that establishment or every single hour that you're in that establishment. So that makes a world of a difference. So we have somebody said this is me right there not implementing what i've learned to add my value and that's that's super super key um, because a lot of stylists are taking all these technical skill classes right so they're. You know those classes are full because they're fun as a creative side, but on the business side it's empty and it's crickets and you got to look at your business and realize that this is a business and one day i might not be able to do this. Your physical body is not going to be able to sustain, but your mental mind is going to be able to sustain so charge worth academy. Helps you strategically look over your finances and get financial literacy right, so you can start understanding where your money is going and what it's going to do. We have so um. I financed that covet was a blessing and a curse to a lot of entrepreneurs and she is 100 right. I know for most stylists. They were waiting for the government to like give them unemployment. Now imagine if you had runway money right, and so it took me eight weeks before i got money, but at the same time to all you believers out there, the lord provided yeah. He said he never seen the righteous forsaken nor his seed begging, bread. I had food, our power was on. We were good yeah, even though i was not making the money that i was making, and then i had some clients who were a blessing. I brought all of my retail off the shelves yeah, you know like what are we supposed to do? Okay, i got these little. I was following what some people was doing, sell some product to your clients, because now they got to wash their own hair at home. So i did that i i had like a couple of flat irons, so i made up little packages uh. What do you need shampoo, conditioner and the oil great, and then i hung it they cash after me, and i would hang it on my mailbox and they will come pick it up yeah, so they first i pick up, and so many stylists did that and there Was a few, there was a handful that they were just like: they were okay, they were able to work from home. They were just like, i feel, led to i'm gon na pay you like, if it was somebody that came by weekly, there was a few people that were like i'm gon na pay, you what i pay for my hair bi-weekly as if i was coming, even though I'M not coming so. They had me up here, crying girl, which is a blessing which is a blessing, but here's the thing most people went back to that old way of doing business right so now we're open we're just going to make money right. I need to make money didn't think about diversifying their income. Now, had you diversified your income or had a cash flow? Some people don't have those clients, because their clients were also suffering during the midst of covet right, and so i know for me, i was still behind the chair and one of the things of me being behind the chair and servicing my clients. I didn't really have to do all i had my own product line that i had launched during the mists of covet, and that was a blessing, but let's be realistic, there's so many stylists that as soon as that was over and they were able to open, they Went right back to that hustle and that grind and that's one of the things that i want stylists to get off the hustle wheel and get off that struggle, bus and really start riding the prosperity train. Because when now darnita we're gon na talk about your real coins, i remember the first week when you said: oh, my god, i am charging my worth. What was that feeling? Because i know the message you sent to me: what was that feeling? I was just like you know you had to do a double take. I'M like i mean how much because, like yeah so to be real, like before the academy i was averaging anywhere between, like it was always a struggle to get close to the two thousand dollar mark, like i have done it in the past, and it was always Like when it was like holiday time, so it would only, i would probably hit two thousand dollars two times in a year other than that i was always anywhere between 15 and 1800. You know when i started creeping to like the 1900s. It'S just like. Oh wow like to me that was like: oh, i did good yeah now, it's kind of like i'm above the 2000 mark pretty much consistently now every week yeah, and so you can give them the number. What did you hit last week last week was 2700 yeah change and how many hours did you work less than 40.? No, i know you know i encounter hours. I had my. I was scheduling myself to just be available when anybody could come so like a lot of my days were 12-hour days sometime. I didn't work the full 12-hour days, but i was making myself available so i was like. Oh, my hours is nine to nine sometime. It was sometimes where i was booked the whole 12 hours yeah, but then there was times where it's like. Oh, i got one in the morning and then one in the evening because it's like their work schedule like i, was trying to accommodate and work around other way, sticking to my boundaries and just working my hours. My hours is my hours yeah and then that was a struggle for you because you wanted to keep working five days a week. So we we combat that i'm your coach, so it's not like i'm gon na tell you exactly what to do, but i was like okay, these are not human hours. This is when you have multiple people, you're one person and you have three children, so we had to figure out find that balance where she can cut down when she was going to work later days and actually crunching. It um, and i love that one of your one of the things you told me, you said your kid said: mom you home, like that she's like you're, home and - and that was something that was peaceful for you, because your kids were not used to you being. As available to them - and i think that's like that's one of the reasons why we are um enjoying being entrepreneurs, most hairstylists - don't they're carving their their salon around how the clients get off of work and and all of this instead of saying this is my hours Of operation - and this is what i have when we close at nine - we close at nine when we close at five - we close at five and there's nothing wrong with that - it's not being mean to the clients, it's actually just walking your business out, which makes a Lot of sense right, so i see all these in the hairdresser groups. I always just kind of like read comments and people go on the event about their issues and they're. So many it's starting to drive me crazy. Now there's so many stylists who they'll put up their little drama story. Oh i had this client she xyz and then so many of them are saying i've. Always i've even come in on my day off, i've stayed after hours or came in earlier than my start time, and so now i find my i'm always commenting in these chats like since being in your program, i'm a little i'm a little more vocal because i'm Like they don't know me like that, first of all, your hours should be your hours. I don't care who it is. Yeah don't go outside of your hours. If you work nine to five, don't come in at eight and then look you do all that for the clients and then they don't treat you right, sometimes yeah, and so it's it's allowing people to walk all over your boundaries. So we have a comment. It says wow, the proof is in the pudding, are y'all doing the math. Did you say 2500 per week, that's a 10k month and you are actually correct. Darnita booked out her month of april and she did a 10k month slightly over 10k. So the actual dollar amount was, i think it was 10k 200 and i don't have so we make them report. I make them report their quarterly numbers. We go through everything so that they can constantly see their numbers, and so she said, that's a six-figure year so and she's well on to her six-figure year, and so i do want to um talk about this point. When we first came when you first came into the program, i always do a an analysis, a financial analysis and we were going through a fine-tooth comb with your numbers and before covet. We even did your numbers prior to that. You were ranging at that 60 close to 60., you weren't really hitting 60, but you were close to 60k a year, and this year you closed out shy of 90k and she only increased the prices in the month of november. The end of so she closed out. Her year, she her income gap jumped 30 000 just from these small strategies and for small things, and so i know that a lot of people people's like well, you know she had to invest in herself. She did the work, even if she didn't like the work. She did a lot of work. We re we restructured how she actually talked about her business because she was just like i'm just a hair, stylist right, our whole language is different. Now, even when i'm typing comments to the people, even one time i was just like you know, people were just fussing and doing all that stuff, and i was like what you need to do is invest and find yourself a business coach income strategist, and then they Will comment like oh did you have one? Did it work for you? Yes, it did because it's not just us so many stylists, no matter what race it's on both sides. Yeah, it's just a struggle. People are having a hard time. You know people are always commenting like what state they live in and how much they're charging and everybody's putting their little input in there saying. Oh, you should be charging more and whatever, but i actually like now my language and my knowledge since being in a program. It'S like, yes, you can't just make up like when you said that to me like that, like pierced, my soul, when you came and got your hair done, and you looked at my price list and you was just like what is wrong with you, these are nice Prices - and you were just like - and you said to me, what is your formula for how you charge it? I remember having like the blank stare and i heard crickets in the background. I don't know i just go about what we've always you yeah. There was never a formula, a system or structure it was just like when i started doing hair. There was a price where i worked and then i kind of just coasted through life. Following the same, what we did and just raising it up a couple of five dollars: ten dollars every couple of years here and there, and then it's just like. So that's the thing, even if i had a raised every year, because that was the thing too. I didn't stick with even every year, i remember stylists, saying oh at least put five dollars every single year. I didn't even do that. If i hadn't done that from a certain time frame, i would have been way further than what i was when you met me at least you're making a good amount and then it would have been such a big shock to the clients initially. But i didn't even do that because i'm telling you folks was fussing about five dollars and then just hurtful comments there's only one particular and it's just like her question was: why are you doing this and you know i'm trying to explain you know it's? 20. 21. You know i got ta keep up with blah blah blah and her response was. You don't have to do what everybody else is doing like. I felt so hurt that you would say that like so. You just want me to stay right here and you going on trips and doing this, and that, like miss me with all that, yes and the beautiful thing about you saying that - and i love that you shared that story, because i think a lot of people feel Stuck and they feel so compelled to their clients, but you get you don't realize that you don't even see all of the money that you actually charge and now being in charge of academy. You take a portion of that right. That'S not all of your money because it's positioned to where it needs to go. The business gets paid. You forgot to pay the government. All right. Just wrote that check. Hey samantha wrote that a couple of weeks ago to prepay and my little amount that they had went by and i said to samara. Oh you know my taxes say i'm supposed to send this as an estimate she's like no. No, they did my first quarter numbers and she's. Like your number is this i was clutching pearls, but then, at the same time i was like i had it. Yes, i don't know collecting pearls, it was sitting there yeah. I sent it bill some sitting there and then i owed when i did my taxes, so i sent that and sent the prepayment and there's still something there and i'm still continuing to add to it. But i was just like you know you kind of i'm going to get used to it, but it's kind of just like oh, beautiful, beautiful, beautiful, because you said something when you start making more and you want to do business the right way. The thing is that now it's different when you like you're, not used to it. It'S a normal thing to say: i want to clinch my pearls, but it's a different feeling when you got it that feeling, if you didn't have it would have been stressful, but to say i was able to write the check. Let'S not forget that you and i are black and we're brown and we make money, but we're not no one's teaching us exactly how to structure our finances. When i started charging worth academy, i knew that i wasn't a beast in taxes, but i said i have to find someone that is actually going to understand our business and actually help you guys because that's where we get stuck, we want to make money. So there's so many coaches out there, it's like, i could teach you how to make 10k, but they're not going to give you the resource to help you actually say. Well, how do you pay your taxes? Well, if i have a product line, that's coming out, you can't spend it yes right. Those are things that are super important when you're making the money. So we don't want to preach about making the money we want to preach about making it and actually being successful. In it so she's a tax strategy, that's going to help you actually strategically align with what i'm teaching you that to me is a is a gold mine when it comes to - and i love that you said i clinched my pearls, but i wrote the check that In a set is mike drop. How many people can say that they're afraid when they do taxes yeah? You might not know all of that, but you were not afraid because you were able to write the check. That'S where we talk about reserve money. Last year i was sweating. I remember waiting joe biden had changed the. I think the tax laws um, because i had got unemployment yeah, so they changed like. I was literally waiting for the software to update because he changed something saying: oh, you didn't have to pay taxes on up to ten thousand dollars of your unemployment that you received the epidemic. So i was like waiting to find my taxes because i owed like when i first started doing it was like you owe five grand. I ain't got 500., then i got it down to three and then when that little tax thing changed, i did the number and i owed like 1700 yeah. Oh well, that's huge, like you know, i still didn't have that as a big chunk either. I think i might have put it on a credit card or something, and then this is what doing right, yeah borrowing from peter to pay paul going into debt, trying to figure out where you're doing all this stuff. Instead of you making money every single day. Just tell your money what it needs to do, and now you have the resources to do it. That'S what i love about. What i'm doing is literally that you guys are not having to worry about, because everyone want to make more money, but then they don't want to play the game right, and so, when you start getting into that six figure, your revenue goals for your business, you are Going to take more home of a profit right and then having a great tax strategist is going to be able to show you where you can actually save. So we do have some comments as well. Um we have five financially said. I love it darnita, you are doing so well. Dreamworld, media groups. Angelica is a beast when it comes to this. Thank you so much and she said, congratulations, darnitas and props to you. Angelica. The flex is real. I'M feeling, let me tell you this to be so transparent. I know we're going to wrap up too, and i want to just simply say that when i started it started charger worth academy, it really was just to actually help one stylist. That'S really what it was is really in the pandemic was like. Oh, my god. I want people to like know what know how to run their business, because i was reading the comments and it's like, oh my god, i'm afraid i'm fearful i'm this and i'm like. But we are we're flexing when we, when we're a bit open and now we're closed and instead of just saying, like you know like yes, god does provide, but god is also the person that says. Faith without works is dead. Y'All working and y'all dead, y'all. Not even doing the part when it's time to work because you're not structuring your money so - and i always say this - you cannot serve an abundant god with a penny pension mentality period point in the blank and some people are church junkies, and this is off topic. Church junkies are like, i can't invest in myself, because you know i just got to think about it. I got to pray about it. It'S like: did you pray about it when you put on the card, did you pray about it? When you was a cosmopolitan you bought 700 worth of products? Did you go pray about it when you wanted to take that next microlink class, or are you going to have a hard time when it comes to? Actually you know paying your taxes? Are you going to have a hard time when you're like i'm sick and i can't go to work, but i need to make this money that feeling right? There is a totally disconnected, and i said i just want to help one, and i knew that once i was able to write my blueprint, i was able to share it and you are living proof of that making 10k a month working minimal hours, not stressing about Paying your taxes, your business, is now structured in the right way. You'Re now now attracting the clients that actually don't have a problem, you're not having that conversation about pricing anymore, because those that needed to remove yeah the new clients i'm getting now. They didn't know my old prices. I even had existing clients. Once i said i was going to raise my prices. There was like those select few that was just like yeah you're, really good. I was wondering why you weren't charging more than what you are, because some of these other people out here are charging more and they're, not as good as you and then you kind of be like kicking yourself in the foot like so this person would have paid Me more, i there was those moments in the past. I remember i did like somebody new for the first time quite a few years ago and i did like a partial weave in her hair and i think in her mind, she knows that weaves can go for a higher amount of money and when i told her What i was charging at the time she's like that's it, i'm in my mind, like damn like i'm doing something wrong: yeah the new clients that are coming like they're, loving it they're, leaving good reviews, and it's not even most of my business was word of mouth. Now people are googling because people are not happy with where they're going so now, they're going on google typing in black hairstyles near me, and i'm popping up like at the top of the list and then my reviews are there and every single review is a good One and then that's what prompted me to start doing the video testimonials because then it's like that's helpful, yeah, yes, and that isn't. That brings us to this point. I didn't want them to become social media junkies, like we're all on social media right now. This is a social media um right now we're on a social media platform where we're able to engage right, but one thing is for sure: we change your platform because you were using square, i'm anti-square for all of those. If you come into my program, i'm gon na make you move, i cannot stand square, we changed. I'M reading in the comments of these forums and square has made some changes recently, and people are not happy with it anymore, hey exactly, and so we move your. We moved your platform, so now you have a salon management tool that works for you, where you can send out emails. You can actually not taking text messaging. A lot of phone calls your we just change their system, so they can work and support you and it's been an honor and such a privilege to support you, like you, have no idea. I want to appreci. I want to tell you that i appreciate you for number one taking the time out to actually come on here and share your story, because i know it's not easy um. Some of your clients could be even tuning in and be like. Oh she's charging me more, but this is not about her charging. This is about a business. Darnita is completely separate than her business one day. Darnita is not gon na do hair and it's not gon na be available to actually do here. She'S gon na conquer and sort in different areas, but she also has to position herself where, when she has her exit strategy, she actually has the money to actually provide for herself in that season, and that is what she's doing so. I'M super super proud of you and how far you've come so let the people know how they could connect with you and what's next for evanescence. That is what we want to know. Well, oh so you can reach me on bogaro.com ehs 809. If you are new, you must first book a consultation so that we can meet and discuss your hair goals and all that good stuff and yeah, but um danita is having a good old time over there. What is next for you? What do you want to see? Your business grow or, and then one last thing is, encourage somebody if they are on the fence about their life, their journey. What is something that you want to say to the other stylists yeah? So again, i'm always quick to the point. Just do it. I really think you should invest like i was somebody who was just anti anything. I was in my little comfort zone and i'm just like i'm good right here, i'm just coasting smoothly. I don't want to go too far to the right too far to the left. I'M i'm good right here, i'm good, but no, then you start wanting more and it's just like. Okay, you know, faith without works is dead dead. I literally believe in vision boards for people out there. You know, i don't remember the number, but it's in habakkuk right division make it plain, so i believe in vision boards back in 2015, my church family, we started. I read an article, i'm not trying to go too far on topic, but back in 2015. I think it was the essence or ebony, and i read this woman's story about the vision boards, so we incorporated that into our little monthly women's group, so we started doing vision boards and then some people fell off. I stayed with it even to the point where, on they still up some things have been completed i'll rip. What was completed, i put new stuff up there, but even the location that i'm in right now. I was inquiring about getting a storefront salon at one point, but then i realized i was not making enough money to pay all that overhead, so that i was just like okay. I realized that's not for me and when i found out about salon sweets, i was like. Oh that would be nice, but i was in my house at the time which was working out great, but on my vision board i have a print out of the. I call it a floor plan, the floor plan of the shopping center, where i am right now, but i know i couldn't afford the actual rental space at the time. So i have ordered stickers that has my logo on it, that i could stick on products and little things. I kind of printed that out and put it on my vision board with my sticker is kind of on the location where the phoenix is now and i didn't know the phoenix was coming at that time. This was like a year prior, so evan, that's his hair. So i, even though it's not my name on the front of the building, my name is on the door in the building, in that exact spot like that's powerful, because you had a vision and you didn't know that it was going to come to pass, but where You'Re located is intentional, and so you also had a vision that you desired to make more money right and a lot of times when we think that we're just scrolling we're like well. How are they doing that? That'S a vision in your mind that i want to do it. I want to get there and i can get there and you will and now you're on that journey and on that path. So i just want to simply say thank you. So much wait backstage, say bye to everybody and i'm gon na close out the show bye. Everybody just do it so today i am super honored and super blessed to have come into contact with an amazing stylist. You guys heard her journey and you heard how she was fearful number one number two. She like she's just saying just do it and that's what she had to tell herself. She had a vision for herself and she actually just jumped and a lot of us might be fearful. I wanted to actually take the time out and have my students that are hair stylists that walk through the journey. It'S one thing for a coach to tell you. Oh, they can help you charge your worth. They can help you do all these different things you can hear from the horse's mouth. That is a testimony in itself and just to know that she's now booking out her 10k months. I mean that in itself i, like. I said i set out to help one and i've had the privilege of helping multiple. So if you are that stylist and you desire to actually take your business to the next level, you can actually send me a message. We have a private group. I am on every social media platform, but you can go to angelicaprather.com and actually book an income strategy call or income discovery call, and it's just a conversation. I also have an application as well and we'll go over the finances. We'Ll go over exactly what's missing in your business and how i can best support you and we are currently in open enrollment. I want you to know that you are worthy and you are capable of reaching whatever life that you desire. That is your blueprint and you just have to go for it, and conquer and soar so have a blessed and wonderful weekend, and i will see you guys next week happy mother's day to all the mommies bye. You