Haircare Marketing Scams You Need To Know About...
- Posted on 18 September, 2022
- Hair Care
- By Anonymous
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✖ TIME STAMPS:
00:00 Intro
01:13 Hair Growth
04:56 Keratin & Protein
07:17 Hydration & Moisture
08:14 Scalp Detox
10:15 Anti-Aging
11:08 Hair Type Marketing
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✖ Disclaimers: I am not a dermatologist or medical professional. My channel is a space for me to share product reviews based on my personal experience and/or research, not to diagnose. My videos should never be a replacement for guidance from a medical professional. You should always seek guidance from a medical professional or dermatologist for any and all concerns, questions, and needs.
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Hey guys welcome back to my Channel or welcome if you are new here today, we are going to be talking All About Hair Care marketing gimmicks. I recently took a hair science course led by Tri Princeton called the fundamentals of hair science and claims, and I learned a lot of good stuff a lot. My notes are like 700 pages long, but I'm sure you guys got to guess that knowing me and while a lot of what I learned throughout that course really did just validate or confirm things that I've already talked about in previous hair care videos, something that really Stood out to me that I feel, like I haven't talked about a ton is how much misinformation there is in the hair care industry. There are so many bold claims out there that are not only misleading or untrue, but that have also completely shaped the industry and the products that we see the messaging that we get from Brands and ultimately, what we expect as consumers. So I am going to be sharing the truth behind some of the most prevalent Hair Care, marketing gimmicks that I think are most important for consumers to be aware of so that moving forward, you don't feel the need to Shell out all of this money for products That are not actually going to do what they claim all right, let's jump into it. Let'S start off with hair growth. This is definitely one of the marketing claims that I find to be most interesting, because it could really get Brands into a lot of trouble. If a product explicitly claims to promote hair growth, it has to be labeled as a drug instead of just a cosmetic product. The reason for that is that cosmetic products just form coatings on the hair really and give you different benefits based on that, whereas a hair growth drug is actually changing your body's physiology in order to accelerate the rate of hair growth and the reason why Brands can Get themselves into trouble if they use hair growth as a key marketing claim is because drugs have to be regulated by the FDA. So a brand can't just say: hey. This Serum is going to make your hair grow faster. If it's not an FDA regulated product, they didn't spend a ton of time talking about FDA, regulated ingredients for hair growth in the course. So I did want to double check and from what I was able to find. There are currently only three FDA regulated ingredients for hair growth, including minoxidil finasteride and Bara synitineb. That is such a weird word, that is the generic name for the brand name illuminant, and that's definitely not to say that there are no other ingredients out there. That can promote hair growth, there's a lot of ingredients that have shown promising results in studies, but it is to say that there are no other ingredients that are regulated by the FDA for the specific purpose of hair growth. So if a brand has a product that doesn't contain those ingredients, maybe utilizes other things, they should not be using the phrase hair growth in their marketing and branding at all. The first brand that I thought of when we were talking about all of this is Bondi boost. They are definitely one of the biggest brands that I think of when it comes to making marketing claims about hair growth. So I was like oh they're in trouble, but when I looked into it, I realized that they're, actually very careful with their word choice voice. They do have a shampoo and conditioner called their HG conditioner, and I know just from looking through comments on social media that so many people attribute that the abbreviation HG to hair growth, I've seen a lot of comments, saying: oh, you know their hair growth, shampoo and Conditioner, I think that they were very intentional about choosing those abbreviations for these products, but they attempt to save themselves by saying in the product description that these are considered to be the Holy Grail of hair care. Then they go on to say things that continue to allude to the promise of hair growth without explicitly saying hair growth in the product description. So they say things like these products will help to fight back against thinning hair, and these products will support, visibly thicker, fuller and healthier hair. But again, they're not saying this shampoo and this conditioner will make your hair grow faster and I was thinking about it, and I noticed that we definitely see claims like that. A lot that products will help to promote, visibly Fuller, hair, visibly thicker hair and those definitely sound like hair growth claims. That sounds like that's what they're trying to promise, but they could easily argue that they mean that, from a cosmetic standpoint since cosmetic, hair care products coat the hair and create the illusion of this visibly Fuller, thicker hair. I think the only place that they explicitly say, hair growth on the website, is the navigation tabs at the top. But when you click on the actual products, the products don't say: hair growth on the labels, they don't say, hair growth in the descriptions very interesting, and I have looked into the ingredients that Bondi boost uses in their products and they do use some promising ingredients like Peppermint and rosemary there have been some studies conducted on those ingredients for hair growth. So I'm not saying that you won't see positive results in using those products. I'M just saying they seem to be walking on thin ice with their branding strategy. Here, let's talk about keratin. Next, there are so many brands that utilize keratin or just more broadly protein and the marketing strategies of their hair care products with promises to do things like promote growth, strengthen hair and or reduce breakage, and those claims are super easy to believe, because our hair is Primarily made up of keratin, which is a type of protein, but the difference is that added proteins like keratin are are not active ingredients that have the ability to change the chemical properties of our hair. They can definitely improve the mechanical properties and protect our hair from damage and breakage, while styling or brushing, but that is not a unique benefit of added proteins or keratin. That'S just the benefit of conditioning ingredients and hair care products. So, while those ingredients can and do absolutely provide benefit to the hair they're doing so by coating, the hair, like any other conditioning ingredient and not by actually penetrating the hair fiber and changing the chemical makeup of the hair, and that's why products like olaplex and K18 Are different they're, not protein treatments? They actually contain ingredients that were specifically created for the purpose of penetrating the hair fiber and creating new bonds added proteins like vegetable protein rice protein wheat, protein keratin, don't behave on our hair in the same way. Next up, we have color fade. It'S definitely a widely accepted belief at this point that shampoos, or more specifically shampoos with sulfates, will strip our hair of its color and make our color fade more quickly. That'S why we see so many shampoos with claims like non-stripping or color protecting on them, but shampoo is actually not what causes color to fade. The top three causes of color fade are heat, UV and water, and I know I have talked about water causing color fade in previous videos before, because I think it's a really important thing for consumers to be aware of the reason why washing our hair more frequently Causes faster, color fade is not because of Sulfate it's not because of shampoo. It'S because hair dye, literally dissolves in water, it's because of the water. Another interesting point to this argument that was brought up in this course is that the quality of your hair actually has the biggest impact on how quickly your color will fade because damaged hair shocker loses color more quickly than undamaged hair, and the reason for that is That damaged hair swells more in water, so the color will fade more easily. It'S really great news for those of us with bleach in our hair. All right, I'm not going to spend too much time discussing this one, because I already have an entire video on it. It'S something that I have been bringing up in recent videos, but I could not include it in this video because I was so excited to hear them talk about it in this class and they specifically said the single thing that dictates the water content of your hair Or how dry or hydrated your hair is? Is the relative humidity of the environment, not the hair care products that you're using so in other words, hair care products, cannot hydrate or moisturize your hair, contrary to popular belief. Whenever I bring this up, especially on Tick Tock and reels, I always see comments saying: that's not true. That'S a lie, but this course was literally led by a PhD cosmetic chemist, he's not lying to us and he's also not the only person. That'S ever said this. I have seen this in scientific literature over and over and over products are not hydrating our hair. Okay. Next, we have scalp detoxing. There are so many products out there that claim to detox your scalp shampoos, pre-shampoo treatments, oils, rinses, serums, scrubs, and I think at this point most people know that you can't actually detox your scalp. You can definitely use products to remove oils and dirt and product build up, but detoxing is not a real thing and it's definitely just become an accepted marketing term for cleansing and removing buildup. But again, I think that a lot of people know that you can't actually detox your scalp or the inside of your body by putting a scrub on top of your head. So that's not really why I wanted to bring it up. I don't you know, feel angry about the use of that word, because I think it's more widespread knowledge now that that's not real. The reason why I wanted to bring this up is because there is a way that this marketing tactic is used. That makes absolutely no sense to me, and that is with Levon C serums. So, for example, I have had so many people ask me to review one that I can think of for sure, but I'm sure there's been multiple leave on scalp serums. That say that they will Detox your scalp, putting a product on your scalp and then leaving it on without shampooing. It off is not clarifying your scalp, that's just putting more product on your scalp. So when it comes to scalp serums that are supposed to be used as pre-shampoo treatments to Aid in the removal of Flakes and buildup and oils, that makes sense to me because they recommend shampooing it off after it's the serums that you're supposed to leave on that. Just don't add up to me the second to last marketing. Gimmick is actually something that I talked about in my last Hair Care. Myths, video. So I won't repeat myself too much here or I'll - try not to and I'll just list that video below, but I thought it was worth bringing up again, because this is something that we spent a good amount of time talking about in the course - and I continue To see Brands, pushing hair care products with the message of anti-aging and it's super misleading. There are a lot of changes that can happen to our scalp and our hair as we age, including loss of intensity, graying, decreased diameter. Fiber decreased oil production on the scalp, but unless you're using a product that promotes hair growth or as we now know it increase density, applying products like shampoo and conditioner and leave-in conditioner is not going to change the way that your hair grows out of your head, Especially when those products are designed to be applied to the lengths and ends of your hair, that makes literally no sense, and that frustrates me to see because again, I still see a lot of Brands saying this product will reverse aging and it's like. No. No, it won't that's false advertising, that's not right and last, but certainly not least, is a topic that I found to be so interesting based on what we are seeing in the hair care industry today, and that is that the chemical composition of different hair types straight Wavy curly coily are virtually identical, which means that people with curly and coily hair don't require a specific, unique set of ingredients that are different from those with weight, Navy and straight hair. Different hair types can definitely benefit from different types of products, but that's more related to protecting the hair, detangling, the hair conditioning the hair and not again the chemical composition of the hair being different and requiring a different set of ingredients. Different hair types may just require different product textures and before anyone comes for me, I do absolutely agree that curly, hair and coily hair have a different set of needs than straight hair and wavy hair. That'S definitely not what I'm saying the more curvature a hair fiber has the more susceptible to breakage. It is so it's absolutely true that Curly and coily hair types are more susceptible to breakage than straight hair types, so, for example, conditioning products that really help to ease the detangling process to prevent breakage are crucial for those with curly to coily hair, knowing how susceptible They are to breakage, but those conditioning products don't need to have different ingredients because they're going to work differently on curly to coily hair. Does that make sense it's like they can help to detangle. They can help to condition, but they're not actually doing anything different to the structure of the hair. So you know what that means that a lot of the hair type marketing that we have been seeing that promotes the use of certain ingredients for specific hair types is pretty gimmicky all right. We are going to wrap up this video here. Those are the biggest themes from the course that I felt like. I really wanted to tell you guys right away, but if there are any topics that I talked about in this video that you would like me to do a deep dive on and make a dedicated video on. Let me know I am totally down to do that, because I feel like a lot of these topics, do warrant further discussion and I could make an entire video on all of them. That'S for sure, so I hope that you guys enjoyed this video. I will continue to seek out education opportunities like that, because as much as I deeply wish that I went to school for cosmetic chemistry or something of that nature, that just was not my path, so I try to do the best that I can behind the scenes To continue to educate myself and improve the way that I'm educating myself so I'll always be on the lookout for that I'll keep reading. But anyway, if you enjoyed the video, please don't forget to give this a thumbs up subscribe to my channel. If you haven't already click on that notification Bell and send my channel to a friend, thank you so much for doing those things. It really helps to support me with YouTube algorithms. So I appreciate you so much for doing that. Thank you for watching. I love the freaking heck out of you guys stay tuned for my next video, because that will be up in a few days, but until then I hope you have a great few days.
Comments
T Rae: And one more thing from an old lady—- you’re going to be 30 and 40 and 50 ANYWAY—- so if you want to be a cosmetic chemist——GO FOR IT! I became a pharmacist in my late 30s, and a friend of mine went to medical school in her 40s! It’s never to late to follow your dreams!❤️
Anna Cuneo: As a curly girl, I am so mad at how prevalent hair type is when selling products. When I stopped using my hair type as a benchmark for if a product would work for me and use my porosity instead. It completely changed how my hair is now. And I wish I would have know sooner because it would have saved me so much grief and money
KAR: As a curly haired black woman I learned that majority of brands that target my hair type are not good as they're oil based and don't hydrate the hair. I went to a curly hair salon and they used water based products and my hair never looked or felt better
Jamie Herrera: I'm stoked you're continuing your education Abbey! Don't limit yourself to a college degree. You are the people's cosmetic chemist
DreadWolfRising: I think with the "hydration" thing you're absolutely right. For those of us with curly hair that dries out quickly/those that live in arid climates, moisturizing (ie preventing loss of moisture within the hair) is a necessity. But moisturizing is a coating that helps retain moisture/prevents frizz by sealing in moisture within the hair itself, rather than purporting to add additional "hydration" which is impossible
Allison Poore: I love this kind of video! Even as a scientist myself I totally get sucked into marketing claims. Like you said, it’s helpful to know what’s a scam and what’s real so we can be smart consumers and put our money in the right places to get the results we’re looking for.
melissa: I come here for solid hair advice! Your recommendations for Pureology, Redkin Acidic Bonding, Olaplex and k18 brought my hair BACK from bleaching breakage! So thank you so much Abbey!!
Torie Megan: Literally love how you’re taking courses to continue to be educated and knowledgeable about the beauty industry!! I hate to see so much misleading information out there and think more “influencers” need to do the same!!
katie: Love this. Even as a hairstylist I love to tell people what is a scam and be able to give the best education to my clients as possible. “Beauty brains” is the best podcast ever for these topics (haven’t watched the whole video yet not sure if you’ve mentioned it)
thakyuki: I wish you had mentioned one of the most prevalent marketing scams: repairing split ends. The only way to rid your hair of split ends is to cut off the damaged ends. All the product does is coat the hair so it seems like the hair is repaired, but the split ends are still there underneath the product build up. I once purchased the shampoo and conditioner set from a well-known (aka highly advertised) scented brand that claimed to repair split ends. I ended up with WORSE split hair from just a week of using that product. I threw it away, got a haircut soon after, and researched ways to properly take care of my hair.
Mitch Runge: Another big one to call out that I encountered a lot just working in the industry; split end mending! The hairs on your head, especially the ones that have really grown out, are not alive -- there's no 'mending' what's already long gone. All that product is doing is weighing down your lengths and temporarily sealing any damage (if you're lucky). Trust your stylist for a little trim or to remove those dead ends, it's much more worth it!
Holly A.V.: i feel so validated in this! people rarely believe me when i say these things (it was nice when customers did listen when i worked at ulta!). i’m both a total science nerd and a beauty/haircare/skincare lover, it was so nice to see this vid in my recommended!
Obrules15: The biggest lie about hair growth has always come from my female hairdressers who constantly try to chop off my hair and tell me it will make it grow faster. BS.
Liz Cademy: The "adds hydration" claims are even appearing in the d-i-y cosmetic formulation sphere! There's one home formulator i'm specifically thinking of, who adds HA and glycerin to (chemically based) conditioners to "hydrate the hair." Sigh ... Abbey, videos like this are why I subscribed to your channel. You don't need a PhD to be a science journalist, which is what you are.
Jessica G: Theres a big difference between promoting longer hair/ hair growth and treating androgenic alopecia. A lot of biotin etc type products (that should just be for non-sufferers who want longer hair) prey on people with androgenic alopecia since its so widespread
Sarah Reddinger: I took the same course and it was so eye opening! I walked away thinking everything shared on social media about hair is wrong!
HanBanan: I work in a well known beauty store (and am also a newly licensed esthetician) and I’ve been watching videos to expand my knowledge on products. I just so happened to come across your videos and I really enjoy how knowledgeable you are and are direct with it. Thank you for these videos!
PT: As a licensed cosmetologist most is all BS. Thank you, for putting the truth out there.
Ketlin: Wanted to get a scalp serum as a post shampoo treat but now hearing that it makes no sense leaves more money in my wallet
Connie: Hey Abbey, that's so great that you're continuing your education on subjects that you're passionate about. I love this style video ❤
Devin Harris: I get that this wouldn't be the same as going to school and sitting in a class for a subject. But nothing is stopping you from looking up a syllabus and buying and reading the textbook for a class. I have done this once since undergrad and will probably continue to do it.
T Rae: If I could give you 100 thumbs up, I would, Abbey. Among the vast numbers of beauty influencers, you stand way above the rest. We need to hear it straight, and you are the rare one who does that.
Sarah Albright: I feel like hair texture is so under appreciated. I have dark blonde 2c curly/wavy hair, but my hair texture (aka the diameter of individual strands) is very fine. I have good density, so it doesn’t look thin, but it gets weighed down sooo easily. 99% of the time, my choices for products are based on whether or not it will work without weighing my hair down. Natural blondes tend to have finer textured hair, while darker hair tends to be coarser. That’s why I think a lot of the blonde curly girls use methods that lighten the load, like the bowl method (applying product, dipping hair into a bowl of water, scrunching the excess water and product into the bowl, then repeating to essentially evenly distribute a more diluted version of the product). People with darker/coarser hair tend to have better results with heavier conditioners, creams, gels, thicker serums, and most products promoting shine bc they usually contain silicones that can weigh the hair down (not hating on silicones though!). People with lighter/finer hair do better with spray leave ins, lightweight mousses and foams, texture sprays, and lightweight or dryer oils. If I were a haircare company, I’d definitely develop products geared towards texture types rather than the “outcomes” of a product. Like I usually avoid shampoos and conditioners that are marketed as volumizing because I worry they’re not going to condition my hair enough, but in reality those are probably the best formulas for my hair. The best hair I’ve ever had was when I used the big sexy volume shampoo. I was known as somebody with “great hair.” The best curls I had were when I didn’t even condition after that But nowadays I’m so preoccupied with my hair being ~nourished~ that I’m trying to force it to have volume with styling, needing to worry more about nourishing it from all the heat and mechanical damage, and then weighing it down all over again! I honestly didn’t even realize all that until just now, so I’m going straight from here to order that shampoo so I can bring back my great hair days!
Fiona Darragh: Hi Abbey, The false advertising for products to say that it's going to make your hair is so misleading and it shows how people can be talked into thinking this is true and that it will make the products you purchase into thinking that you're going to have thicker, fuller and luscious hair. Thanks so much for this video and after watching all your haircare videos as to what's good and not good for the hair type I trust your opinions .
Michaela Wernerová: Hey Abbey! I really appreciate that you help educate us all on haircare from a scientific point of view, not just by blindly reading labels and reviews of products. Understanding haircare from this side helped me so much in my haircare journey! :) Please, can you give us your opinion on the whole Monat branding and its' crazy promo that has been around for a while now? I would really like to know your opinion. Thank you so much!
Anna Donville: So Abby, after taking this class do you plan on making any changes to your hair care routine? I prefer regular sulfates to other non-sulfate shampoos because the others seem more stripping
Hilary H: I just see the anti-aging as targeting the characteristics of aging hair, not literally making it younger. I have found that some work better on my 55 year old hair that used to look like yours with little to no effort and is now frizzy, wavy, less dense - basically fairly unmanageable.
c. m.: Instant follow <3 A lot of what you've been talking about has been a hot topic in the natural hair community. For people who might be interested, I really like how folks like MonarchCurl, Blackgirlcurls, and Camille Janae have been preaching that "hair is hair" and that--like straight hair--textured hair can only be *hydrated* with water.
Sabont Magont: Its so interesting how this differs from what we learn when becoming a hairdresser. The reason the sulfate thing became a thing is because in general they’re stronger cleansers, opening up the hair more and thus making it easier for the dye to escape. (Also a ph thing) You could argue that since hair is naturally hydrophobic because of the layer of oil that surrounds the strand, a harsher cleanser that strips that layer more, would let in more water making the dye dissolve, and not repleaneshing that oil to those strands to protect them, would let them be more vulnerable to the elements. What’s also interesting is that those same products are made by cosmetic chemists. The topic is probably so much more complicated. Anyways, stan Jojoba oil and don’t underestimate a good conditioner
Mina: Love these kinds of videos. Unfortunately such debunking takes a long time - as science does - and usually, by the time the science becomes well-known, some clever marketing people have already found the next big thing to hype up for no reason. As someone with incredibly little and thin hair myself, though, I do feel like hair products targeted towards my hair type do help - not because they're targeted towards a specific structure, but because I feel like they perhaps contain a lower amount of conditioning agents? Or maybe a different set of them? I definitely remember my hair looking very greasy after less than a day when I used highly conditioning products ("for very damaged hair" because that's what I thought I was able to fix using them hahah), until I swapped to something specifically for thin hair, and I feel like it keeps my hair looking clean but still feel nice for longer. It may also just be a different set of cleansing agents, of course, which maybe suit my scalp a bit better. But yeah, I'm so over hair product elitism.
Anna N.: This course sounds super interesting, you are always so educated on ingredients in this channel. I would love a video on how to hydrate dry hair if I’m not supposed to buy those hydrating products.
Gabrielle A. Tumminello: Hi Abbey! Glad you are continuing your education in something you’re (and we) passionate about. Any deep dive is cool with me, I love learning-especially about products, as women, we are convinced we need and spend an obscene amount of money on!!!!❤❤❤❤❤❤
Zosia: Thanks for always keeping things real and scientific! You're a bright star of hope for truth above an ever-growing blackhole of misinformation and deceit. ⭐️
Joelee Ashley: Hey Abby, I forgot to ask, since you have taken the course and did your research, has it changed your opinions of the products that you have reviewed in the past, did it change your mind?
Emma: As a hairdresser i'm always so amazed at your knowledge and dedication to educate others, it's so wonderful to see... I feel like i always learn things i never knew when i watch your videos Have you tried the L'Oreal Metal Detox shampoo/mask? Would love to see your thoughts x
Jacqueline Erens: Thank you so much for making this video! Re: your request for additional topics, a deep-dive into scalp products, common claims, common ingredients found in these products and what they can actually do and can't do would be so cool. I'm seeing so many more scalp products entering the market these days, with oils making claims to clarify or help hair growth and all these ingredients brands say are what is doing the things they claim to do, and it's so difficult to keep up and evaluate whether or not those claims can be valid or if those products are things we should be spending money on (if that makes sense)
JourneyJulie: Thank you for this. My hair texture has changed throughout my life- it was stick straight during childhood, curled at puberty, and was curly until I had my first child at 31 years old. Now it’s barely wavy but also very dry. I’ve also lost significant amounts of hair after each pregnancy and have had to change up what I do with my hair a lot as a result. I’d be interested to know if there’s any scientific explanation behind these changes!
PrimordialMeow: Thank you for this Abbey! Like many others, I grew out my hair during the pandemic. My best discoveries: Vit D prescribed by my MD for osteoporosis prevention (had great benefits for my hair too), co-washing and no poo, olive oil on bottom half of my hair before washing to lock in moisture, scalp massage, washing with a zero soap shampoo bar and ditching hair color, styling products and heat tools.
Samantha Tanner: I got Bondi Boost to help with my hair growth, and it was so expensive. I tried it out and I hated the way it felt. Worst $60 I ever spent
Chris T: Oh, I forgot to tell you I love your channel! It's so informative and the fact that you actively continue to educate yourself on the topics you discuss, help me to really trust in the information that you are giving me
Charrise Newkirk: The mechanics of hair is not something I realized I need to learn about, but this is so very informative. For a tiny amount of time in high school, I wanted to be a cosmetic chemist. I got my undergrad in chemistry. I have since switched to something completely different (graduating with a masters in counseling psych in a few weeks), but this is so fascinating!
Regina Collins: This was an amazing video!! Extremely helpful, concise, and well informed/researched. New subscriber! Looking forward to more! x
Farin Williams: Loved this! Thanks for doing the research for us and educating us. ❤
Rosa Castro: Loved the video! As a beginner, trying to understand what products to use to take care of my hair is so confusing because of the way they are marketed. This video is probably the most helpful and informative thing I’ve found, so thank you!
M Codina: I am really confused over the "shampoo won't fade hair dye" thing... Have you tried washing dyed hair with just water and conditioner and then washing it with shampoo? It's literally visible how much colour comes off
Ally Garr: Through trial and error I've discovered products that work really well with my hair, and of course my routine is nothing like any "curly girl method" or anything. I have wavy hair, and to bring out the waves I skip the conditioner and use a moisture hair mask and a protein one and then a leave in conditioner. I also only shampoo once or twice a week. I literally tried everything cause my scalp was always itchy and my hair was always dry, straight, and lacking shine. As soon as I started using hair masks instead of conditioner my hair started to get ringlets and it got really glossy. It would be nice if hair care was just straightforward with no gimmicks.
Yvonne Ramirez: This was a great video! Wow!! I'm glad that you took the time to inform yourself and brought this information to us. You're awesome.
Kayla Sederski: As a curly girl I always thought the that the products added moisture since that’s all I hear! So interesting to hear that it isn’t good information to know and dive into myself.
16MichelleK: I've found K18 to be the biggest scam going right now. Check out all the 1, 2 and 3 star reviews on Sephora and you'll get an idea of what happened to the hair of all of my friends who tried it. Either nothing at all, or actual damage! I feel so bad for them! Luckily I listened to the blow out professor who calls out what a scam product this is and didn't fall for the hyper-hype. Buyer definitely beware on this one.
Geli V: Hey Abby, I love all your videos! I appreciate how you really take the care and are interested in the technicalities and practicalities of beauty and not just the aesthetics. A question I have always had about hair care is, what can shampoo actually do? I know that shampoo is important to keep hair clean and healthy scalp but I’m not convinced by that claims that it can make my hair stronger, repair bonds or protect my hair against damage.
Ana: Amazing video! Well-researched and super informative! Thanks! Hope you'll do even more of these in the future.
Victoria Sims: Abbey you are my haircare hero! Since finding your channel and following your advice and recommendations my hair is growing so much stronger and longer. Thank you for everything you do x
RJ C: This was a fantastic video! So much information!! It may be hard to get hair sponsorship now lol because you debunked every company's "benefits "
Cupie Doll: I’m so glad you educate us on your continued findings. I love your channel as I feel like I get true value from listening. Please know you are appreciated ❤
Pingu: Loved this video Abbey. Your academic & scientific approach is so refreshing.
Diane Welzel: Very interesting! So glad you're continuing your education in any way possible - and helping us out as well. A big thank you!!!
Kali Hristova: I love your very informative video! I hate these marketing ploys for all sorts of cosmetics.
Jen V: I am an oily gal. At 42, I've fought oily scalp and skin my entire adolescent and adult life. The conventional wisdom for YEARS has been wash your hair with highly-stripping ingredients and just condition the ends. As I've learned more about skincare - oily gals NEED moisture - I've tried to apply those same principles to my haircare. (Also, blonde wavy hair with some texture, but not a lot). Over the last year especially I have stopped heat styling (I'm also having issues with hair loss because 42, thyroid, etc.). Instead of no conditioning, I use scalp moisturizers/conditioners that are right for my skin type. This has DRASTICALLY changed the level of oil and sebum in my hair. I could, if I wanted to, go two days without washing, but I don't because I walk and sweat everyday. I appreciate how much Abbey shares what she's learned! Also, here's my hair routine if you care: Daily cleansing conditioner (because I have a sensitivity to glycol and CCs tend to leave it out) 1-2 times a week with a light moisturizing shampoo and conditioner After air-drying, I work a small amount of hair oil through the ends for taming Comb when wet Brush at night The end. I recently traveled and did not take my routine with me, I regretted it big time (different minerals in the water that just didn't do well). Next time, I WILL take my daily CC!
Laura G.: Well no wonder non of the “moisturizing” product never really made a difference. I live in the desert and have thick course hair. I was hopeful I’d someday meet the right product lol
Carol Cabrita: The relative humidity is so on point! I’ve lived in a tropical coastal city in Brazil that humidity is for most of the year above 90%. When I stayed in Los Angeles for the winter months my hair suffered! I never had hair dried like that in my entire life. Once I got back to Brazil, my hair went back to shiny and hydrated.
Jordana Thompson: I’ve been looking into hair care recently and this video was really helpful! Thanks so much for sharing your learnings
AMY OLSEN-SCHOO: Abbey, this was so informative! Thank you for going through all that you learned.
Megan Malicki: Excellent video. I would love a hair growth focused video looking into scientifically verified or at least studies methods, supplements, etc we can use to promote better hair growth
Bbybutterfly: I wish I knew this stuff before spending thousands of pounds on products throughout my teenage years thank you!
Katie Shiner: Thank you for doing so much research for this video and sharing it. I was really intrigued by the hair growth portion of the video. I use bondi boost and purchased it at Ulta. I could have sworn it said "hair growth" verbatim. So I went and checked and the Ulta website currently lists the product as "Hair Growth Shampoo" not "HG Shampoo"!!! I found that interesting! It definitely misled me and is a lot of the reason I purchased it
GirlCami: I really appreciate your dedication to the science behind products for true information education
Cassy Goyette: What are your thoughts on dermarolling your scalp to help with hair growth? I’ve seen a woman on Instagram who built a business on it where she dermarolls her scalp and then applies a specific mixture of oils and I’ve always wondered if that’s actually ok to do....
francesca menconi: This was so informative! I’m a bit dissapointed that products can’t moisture hair since I live in a very low humidity climate. What could you do to counteract the dryness?
Pantalaimonism: I really appreciate your educational videos! I'm on a journey to find my holy grail hair products and your videos help so much.
Dee Silver: I’m definitely so excited that YouTube suggested this video for me. I immediately subscribed. I would love to take classes like this. ❤
Quyen Lu: Informative and eye opening subject. Thanks for pointing out the types of falsehoods and scams in marketing products.
ha-rin kim: you're my favorite hair youtuber!!!!!! you're also really pretty and smart!! thank you for making these videos for us for free <3
Marilyn Simpson: Thank you for all the hard work you do and putting it into your video's. I've learned so much from you.
Kayla Dinson: You are the best YouTuber out there!!! Thank you for sharing this knowledge with us. It’s so helpful for me because I work beauty retail. I prefer to be honest about products and try to help other consumers understand marketing gimmicks!
Joelee Ashley: Hey Abby, I am currently watching the video, and that can be said about skincare too, and everything else. Marketing is such a wide area. I just use products that I know will work and what I can afford. I would have liked to take the course, it sounds interesting. In my opinion, marketing is a scam. You would have to use products for a long time to actually see results, you can't, unless you use it for years. Anyway, keep up the good work
ImAMajesticSeaHorse: Interesting! I learned this about skincare, and when something is professional/medical versus non-medical grade, but didn't realize it was similar for hair care.
Samantha: So, I’m confused, because I have been consistently told that in drier climates I need to add more moisture to my hair (I have curly hair) and to use moisturizing shampoos and conditioners and to add moisturizing leave-on creams as well. I’m clearly missing something and would genuinely love it if someone could explain it to me. If it helps I have generally pretty healthy hair that curls in on itself the longer it gets.
Kelly Lyons: Great vid! Could you ever dive into silica as an ingredient? I use Calia on my hair and it has done wonders for me and others i gave it to. But im not sure if theres any science behind the use of silica, or if its another element of Calia's formula since they also use a lot of oils etc. (Hope this doesnt sound like an ad lol i just really like it!)
Kazooboo: I absolutely love how knowledgeable you are! Can just anyone do a course like this or do you have to work in the hair industry?
Hope W: You could totally still become a cosmetic chemist if you want. Getting a degree isn't limited by age. Go for it! This video was very informative. It confirmed what I already knew and I also learned some new things, thanks! Also, while it's true that different hair types don't need different ingredients...they definitely need different amounts of certain ingredients. Products formulated for straight hair (especially conditioners and stylers) do not work well on my coily hair...it's just a waste of money if I buy them. They're usually not conditioning enough or do not have enough hold for lasting styles or just make frizz worse. And my fave coily hair marketed products are usually way too much, too intense for my straight haired friends. When you mentioned different hair types benefitting from different textured products, perhaps that's what you were alluding to?
Maha I: I really wish there was a video like this for skincare!!!
Theresa Casanova: This is so informative. Thank you so much for bringing this to us. Certainly will save us a lot of money.
Jaden Stutts: hey Abbey! Great video :-) but one little correction when it comes to the difference in hair follicles for curly versus straight hair there are chemical differences in the bonding. Hair is made up of disulfide bonds and in curly hair they become saturated with hydrogen bonds that are easier to break and bend without the structure of the disulfide bonds. from my understanding any sort of damaged hair has this type of saturated sulfide bond
Ellie F: I have an anti-aging serum (specifically the Hair Biology one) and I think all it does is fix some of the damage I've done to my hair. It definitely does SOMETHING, because it was the only change I made to my routine some time back and it made my hair so much softer and less frizzy? I don't think it's anti-ageing in the sense it stops your hair from ageing and greying.
Alexandra McNamee: I honestly think the hydration & moisture claims are some of the most OUT. OF. CONTROL. in the haircare industrial complex! every single brand of shampoo & conditioner, EVERY SINGLE ONE has a line dedicated for "dry, parched hair." Literally, just get a nice oil and smooth down those cuticles!!!! THAT IS ALL YOU NEED (unless you have actual damage).
Krista Barzso: Always be learning! Would love it you could deep dive on leave in hair serums. So may claim to help grow hair, and I would love to know if any are actually legit.
Beauty Talk (Conversaciones de Belleza): Amazing content as always. I have been telling my friend who has curly hair that she does not need to use a shampoo for curly hair ! But instead to use one that supports her scalps needs and of course some good conditioner. Could you share what is that course you did ?
L. Dollens: Thanks Abbey for continuing to learn and help others!!
afic10: Thank you for this amazing video, please elaborate more in the so call “bonding repair” products/treatments, thanks.
Usagi Moon: I’ll definitely stop buying hydrating shampoo/conditioner! Learned a lot
Gina Bryson-Prieto: Would love to see video on hair loss and thinning and products that actually can help.
Sunem Arreola: Hair types may not matter in terms of which ingredients, but I've learned that porosity, open or closed cuticles are more important to consider because of how products will "sit on" vs "sink into" hair. Is there any validity to this?
Michaela Decker-Lawrence: Fascinating information. Thanks for sharing. I’m left wondering, what is real? What can we be using on our hair that’s not a gimmick? Would love to know your thoughts on this based on what you learned in the course!
T2TheG: All of them are interesting! Especially keratin and scalp care as well as hair growth etc. Thanks for the video
Chris B: Im a guy and the function of beauty shampoo works great without any “boosters” lol. Ive learned i just to avoid citrus and mint oils at all costs
Cait Lin: Love these myth busting videos! Very interesting. ❤
T.R. MCT: In regards to the hair growth claims.... the thing is, if these brands are using ingredients that help facilitate healthy growth by either eliminating the problems that are causing hair loss or weak hair growth, or fortifying the natural growth process, then they are legitimate "hair growth" products. And some work very well -- as long as your problem is treatable by their ingredients.
matutorials: I've heard that Asian hair has a different structure than other hair types -- that the shape, width, and layers of the cuticle are different. Have you heard/learned of how Asian hair care should look (products, routine) based on that?
alžběta l: Before i even start the video i must admit that function of beauty have always been a bit sussy so thank you for covering this!
Falyssa Mayhew: When it comes to brands, my hair is doing amazing despite being platinum blonde after 2 years of use with Function Of Beauty.