Launch Your Natural Hair Product Line - Free Workshop

Okay: let's go ahead and get started. My name is Eden Croft. I live in Phoenix Arizona. I am a mom of two kids, a five-year-old daughter and a two-year-old son, and I live here with my kids and my husband. I I mostly stay at home with my children, but I also create products. I have a natural haircare line, that is, for children who have curly coily, hair inter-cultural curls or multi-cultural curls, whatever you want to call them, because my kids are biracial and my journey started with creating products for them. I also helped other Beauty. Preneur artisans hair stylists create their own natural products, so my haircare line is called up booth, which stands for organic goo for your boo and my teaching business is called prospering beauty and that's probably how you found me. So, let's go on to talk about my journey with natural hair products. When I had my daughter, my learning curve with her hair type, even though I have natural hair, was really steep. I had dreads at the time and my hair type is if you're familiar with the hair types, it's probably a type for both my parents, African. I was born and raised in Zimbabwe, so I have that hair type and my daughter's hair type is different. So I just did what I was doing for my hair with her hair and it just wasn't working we live in a very dry climate, her hair was dry and frizzy was hard to moisturize tangled easily. I mean I just didn't know what to do, but as I kind of perused what was available for children at that time, I just wasn't satisfied with the offerings. I just wasn't liking the ingredients or, if I find one of the ingredients that were decent and that work I didn't like the smell, or it just wasn't appropriate for the climate that I was in. So that's how I started making products natural hair products, even though I had actually been making products for clients in the skincare area for years and actually had some wholesale accounts so anyway, this is the before picture of my sweet Jubilee when she was about 2. This is a family reunion and then you fast forward to it about 6 months to a year later, when I finally figured everything out that was her hair, quite a transformation, so I really kind of had a steep learning curve, but I did learn. I did research. I did learn, I just went in there like a mad mixture, and I figured it out so my mission is basically to shorten your learning curve. Okay, this is the typical learning curve that a person experiences now the more time goes on. You gain more experience and your learning increases so when you start out you're here within about it for one year market here and then at the two or three year mark you're here and then you get you know on in experience and age, and you know you Just know more and more and then eventually like, if you look at the life of a human, the difference between a 70 year old and a 9 year old in terms of the knowledge they've accumulated. Isn'T that great? But the difference between a 20 year old and a 70 year old is tremendous, so my mission is to really help people cut off their learning curve and be able to start a bit more ahead of the game. So, instead of starting here, I like to meet people here and and just bring them from from zero to here almost instantly. That'S what I see my job as and that's where I find the most joy. So what is the mystery ingredient that you need for success? You know this is a picture of a just, a random jar of cream and on it it says your brand name here here moisturizing, so we've all been visualizing, this beautiful line of products, customers who love our products. You think our conditioner is the Holy Grail conditioner. We all want that for ourselves and we want to be able to contribute to this movement in in that way. But how do we get there? How do we get to two to zero to having a raving fan base? Generosity, generosity is the mystery ingredient that you must have in order for your life to be a success. You simply just have to conduct your business with exceptional generosity, and what does that mean? I'M going to go a little bit more into detail with what that means. With specifics of how you can apply that to your natural haircare line - and I only teach what I know - okay, so I'm sure there is 50 ways to do this, but I'm gon na teach you five things that I've learned from my own experience. From my personal experience of what it takes to be exceptionally generous in your business dealings and allow your business to be a success, I've learned this from my skincare line and I'm now translating it into my hair care line, and this is what is working for me. The first thing is that you are not in business of beauty just to sell products you're just not in the business of simply selling products. Anyone can do that and you know a monkey can do that. But what you are in the business of doing is, you are in the business of sharing knowledge. You are in the business of empowering people you're in the business of taking care of people and of being of service, and so what that looks like is you know, educating people about their hair, about how to keep their hair healthy about how to help their hair Grow up out ingredients, the dangers of certain ingredients and products is teaching people about tools beyond your product line that they can use in their hair journey, whether it be how they should sleep on their hair, whether it be sort of foods that they can eat that Help with hair health, certain things to do in a humid climate or a dry climate that preserves the health of the hair. I have a children's line, so one of the things that we like to do is share books that teach children with curly and coily hair types to have great self-esteem and to value their hair in a diverse world where most of the time they see Elsa. With long blonde straight hair and so um sharing books, um sharing tools on how to get your children to enjoy bath time and hair time as opposed to making it a chore and an ordeal. So that's part of the service. That'S part of the knowledge not just always trying to solve them the best conditioner, but you know teaching people how to keep a preschoolers hair tangle free when they're like dragging their head on the carpet which preschoolers love to do so. Basically, what you are is a place where they can go to for knowledge and information. If you focus on that, the products will sell themselves. You know the products will just fly off the shelves, because they will see you as a go-to expert and you will be feeding them beyond just the bottle that you're selling them and you're empowering them to make better choices. The second thing that allows you to be exceptionally generous in your business is niching down, and what I mean by that is you really can't be in the business of thinking? Oh I'm gon na have this conditioner and it's gon na be for every natural hair type. So the be for you know straight straight hair and waving here and really curly hair, and you know biracial hair and this, and there are some people who do that. Who have a brand that sort of says hair is hair and it caters to everyone. And some of them have achieved extraordinary success, but even they have leashed down, perhaps in their branding, maybe they're targeting a certain socio-economic group they're targeting hipsters or so forth. I mean everyone is niching down to a certain degree who is successful, which is why their ads all of the same, they aren't advertising to every single person in the world. So the way you can reach down is really think about what community do you want to serve in my haircare line? I ended up choosing you know: biracial children or intercultural children who have you know who are African descent, african-american, afro, Caribbean, whatever kind of African descent child was at least one parent who is of African descent, with very tight curly, coarse hair, so not biracial children who Have wavy, hair or straight hair or loose ringlets, but people who have children whose hair is coarser and tighter and more effort textured, but also slightly curly. That is a very specific niche, a very specific age group and are there people who use my product outside of that range? Yes, one of my most loyal customers is a Caucasian lady she's in her 60s and she has really really thick hair and it's great. But it's straight as a bone, but as we know, gray hair can be wiry and it does its own thing and she just finds the product, especially in Phoenix, especially in the winter, to be exceptional for her hair. She just can't use other kinds of products. You know so they're always going to be exceptions to the rule, but Linux options find you don't focus on them, focus on your core audience and become the expert on just that type of thing and the person who has that issue will come looking for you and Will view you as an expert and will become a loyal customer and when you nice down, you can afford to find the best products to find the best ingredients, because you can you're creating a very narrow area in which you are operating. So that means you can put more energy into that area instead of having a large area that you're focusing on and having to stretch your resources over ten different products, because you're catering to everyone, you can just have start off with a shampoo and a conditioner, and Just really put your heart and soul into those and really make those the best of the best and even in terms of your marketing dollars. If you're focusing on just one area, your marketing dollars will go further as well, so a mission down becomes really important in terms of making your brand distinct, but also allows you to really become knowledgeable and give up your best in every area to your customer. The third thing is setting fair prices. Now, when I say, set fair prices, a lot of you gon na, be thinking while try to be the most value driven brand or be cost effective or see. If you can get into Dollar General, when I say set fair prices, I don't mean set to cheap prices. I mean set fair prices and fair means not just fair to the consumer but fair to you. What is a price point where, even if you discount, even if you have a big sale on Cyber Monday or if you end up with a distributor and you have a wholesale account, even if you have to cut your price in half and give the distributor cut, Would still be a double plays for you to make a profit, that's a fair price to you and a person, and obviously, if you're, creating value by providing education and sourcing quality ingredients and creating a quality product. People are not going to quibble with you about why. Your conditioner cost $ 28 or $ 18 or, however much you're charging, so you want to really charge a fair price and the appropriate price, and I teach that pricing structure in my courses. But you know even by watching something like a shark tank or googling. You can figure it out eventually what an appropriate price structure is usually anywhere from four times to six times. Your costs is a good place to start and then, as you operate, you can see if the price needs to go higher or if eventually, as you grow, perhaps it become lower. But you really want to start higher and then go lower. You don't want to start low and then increase your prices, because that is usually a more difficult sell and also just in the in the area of fair does not mean cheap. If you price yourself, too low it's going to be very difficult for you to be generous part of the whole spirit of generosity is you've got to feel joy in your heart. You'Ve got a fuel generous in your heart as you're doing it. You can't be generous on the outside and begrudging on the inside, because I think that sends a mixed message to the universe. I'M you know person who believes in a spiritual life - and yes, I'm gon na, say universe on this call. I'M gon na say God on this call. I just don't believe that you know you can feel stingy inside and do the right thing on the outside. It just doesn't work on that way. You know it has to what's outside has to be inside. So, in order to not feel stingy, then your price structure needs to be generous to you as well. That way, you will always feel generous, as you are giving. The fourth thing is add a personal touch. You know a personal touch, there's so many different ways to do it. You can do webinars, so people can get to know your voice and see your face. You can keep a personal tone in the emails every time you send out a package. A handwritten note. I always include a handwritten note in every package that I send out, as often as I can allow people to call you. You know create set hours where people can call you with their questions, allow people to email you and answer each email personally, but be a real person. People need to know that you are not a robot, you know, so they shouldn't feel like interacting with. You is like just interacting with a machine or some outsource person in another country, even if you are using outsource people in the other country, you have to appear from behind the internet at some point. Okay and I'm sorry, I'm not doing that right this second, but I'm still figuring this Google hang on. I don't know how to make my face appear on the camera, but I promise next week on the webinar. I will have figured that out. The fifth thing is: give back, you know it. It can be in the form of free products that you give for raffles or events. It can be um. You know free products that you give to shelters, they're, always emergency shelters for children who are going into foster care or um. Maybe for parents who adopt a lot of foster kids or adopt a lot of kids um. You know they're they're, always ways to donate. You know natural disasters. You can also donate of your time whether it's mentoring, young girls, to do what you're doing so teaching a workshop like what I am teaching just take this and then go to a local. You know high school or teenage home and teach the same information you'll have it. You know why not or mentoring someone keeping them under your wing and you know giving them a job at the farmers market or you know, but just find a way of giving back. It could be a percentage of your profits to organizations you care about, but whatever you do, it has to be sincere. It has to be something that you truly care about, that you want to see a difference in, and you know that will make it um it'll. Just make it resonate and create that feeling of abundance and generosity within your own heart, but it'll also make you become consistent because the more you give time to it, the more you'll care about it and the more you'll keep showing up for it and the universe Loves consistency, so let's talk product line now. This is mainly why you're here you're here to learn how to create your own product line, and I just want to say that this is not rocket science. It'S not some pie-in-the-sky ideal. Your dream is within reach, and you know a lot of people you'll see a lot of people who you know are not scientists, they don't know much about science and they somehow have their product line. Well, how did they do it? You know it's. It'S doable, people just don't seem to want to share the information, but I think that we live in an age now, where we need to get past that. So, let's, let's do away with the myths that you need a lab coat and an Erlenmeyer flask, and you have to be some kind of a genius to create a product line even to create it yourself. Even to create your own formulas, you don't need any of that. It'S something that anyone who has the determination to do it and who gives themselves allows themselves the time to develop the skill can accomplish. So, let's talk about bulk bases. This is the easiest entry point into owning your own line. Okay, so bulk bases basically are premade formulas that certain manufacturers make and they're sold in bulk to the public. You can buy them by the ounce or by the gallon, and they have shampoos conditioners body lotions. Makeup, whatever you name it, they have it and they're ready for you to purchase. You can either purchase the bulk gallon size or a 16 ounce size or a 1 ounce sample, or you can some of the companies have it to where you can actually choose packaging. And so then you can order, say a 4 ounce, like 28 4 ounce creams in a white package, and some of them might even do some of the graphic design in house where you to so. You would just have a box of 28 creams show up on your doorstep, ready to sell, so you could ship those to Amazon and solve them off Amazon. You could create your own website. You could sell them on webinars. You could have a farmers market stall and do it that way you could do exclusively craft fairs. Some of these beauty schools have trade shows, so maybe you would just go to trade shows and have blank bottles that people can put their own labels on and sell at their booth when they open their salon or when they get a booth at a or get A chair in someone else's salon or whatever, but there's you know it's a really easy entry point into the industry and there are no minimums. Usually you can buy as much or as little as you want, but obviously the more that you buy the better. The pricing will be, and in the, if that, I'm going to be giving you later, this could be a whole bunch of notes. So you don't have to worry about taking notes, but some of the companies that are best known for doing this are essential wholesale. That'S an amazing company, especially the skincare line, honestly, to be honest, essential hotel, it's better for skincare, and maybe some of the raw ingredients ingredients to die for is excellent for natural hair of our texture. You know if you're looking for hair products for afro textured hair, then you probably want to look at ingredients to die for first before you look anywhere else and they have a great ingredient mine as well as well as an excellent formulary which we'll get to later. So the second way is to just create things from scratch by yourself in your own kitchen, and yes, it is illegal to do so. There is no law saying that you can't do that. The cosmetics industry is actually really unregulated, which is why you know, even though BPA's are abandoned and baby bottles you're totally allowed to formulate things with all kinds of BPA's like fake fragrances and parabens and this and that all those things are in cosmetics in the United States um and the many of those things are banned in Europe, but in the States we're still using them it's unfortunate, but it's true. But yes, you know there are some laws that you need to get around into, but you know they basically are common-sense things like label. Your ingredients accurately don't make false medical claims about things, even though many of us know that herbs can heal. You have to be very careful about how you share that information, and there are ways to do that in a way that doesn't get you into trouble, so free formulas, companies that have companies that create it's cosmetic and cosmetic ingredients and for materials. They have three formularies because it helps them to sell their product, so obviously they include formulas that highlight some of their ingredients feature some of their products, so that people artisans, like yourself and myself, can look and be like. Oh that's, a great idea, oh well! This looks interesting, so you can just you know it's like watching the Food Network and seeing people make different stuff. It gives you ideas of things you can make in your own kitchen. Well, it's not any different. When you pose the formularies of these companies, you get ideas of products you can make or how you can tweak certain things. You get an idea of how a product is used, what its purpose is, and a lot of these companies also have just general theory about how to formulate, so that that is helpful as well, and one of the advantages of getting free formulas from the internet is That a it's free, duh, we love free stuff, it's easy to access once you know where to look and how to search for them. If you do a Google search for free formulas, it'll lead you to one company and then to another. Also, you know sometimes you'll find you'll find companies by mistake, while you're looking up certain ingredients but - and I will give you you know a few companies where you can find cosmetic ingredient formulas. But one of the advantages of looking at formulas is that when you're starting out from nowhere and you just kind of phoning around in the dark and just stabbing at anything, just to figure out, where do I start these free formulas, whether they work for our hair Or not, they give you a framework that you can that you can grab on to and start to grasp. What formulating for this hair type is what ingredient proportions to start with or ingredients are featured starting to understand the purpose of what certain things do, and it just gives you a frame of reference that you can start from and and develop. So that's that's a good thing. I think it. It gives you a skill that doesn't leave you, so all that knowledge stays with you, even if you end up with it without formula that you can use in the first few months. Eventually, if you keep going you'll figure it out, the cons are that not all formulas are created equal, and by that I mean some of the formulas, some of them just plain out suck, and then some of the other formulas that are ok are just not appropriate. For natural hair, you know they're just certain ingredients that natural hair doesn't like or certain proportions of ingredients that natural hair doesn't like, and you know by trial and error. You figure that out. So it's a steep learning curve, you'll waste a lot of time and resources doing that not a terrible amount, but definitely a time. You will lose and you'll lose some resources. Hopefully you aren't buying. You know, gallons of ingredients before you've tried them all. You want to buy small amounts and try the little formulas until you start to figure out what ingredients work and what don't but um the only corn. It just depends on your personality type. If you really are ready to embrace this, it won't stop you, but if you're a person who's easily discouraged or you have a lot of distractions in your life or this just you just don't want it badly enough, it can discourage you from trying and being like. Well to hell with this, it takes too much time and it doesn't work and you really do need a cosmetic chemist ain't. Nobody got time for that, and you know the next thing. You know you've shelved the dream yet again, but companies of the note to look for formulas from making cosmetics. I am NOT enamoured necessarily with their ethnic hair formulas for some people they work for other people. They don't. I didn't necessarily have the best experience with the formula part, but what I do like is that they have amazing, agree ingredients if you look through their haircare sections and a lot of them actually do work well for people of color. You just need to figure out your own proportions and they have a lot of great theories on their website on. You know how to make shampoos the components of a conditioner and this and that so it's a great place to educate yourself and a great place to find. You know things that you can experiment with ingredients to die, for I honestly haven't tried their formulas, but I suspect their formulas are amazing simply because they have the best bulk bases for natural hair. So I would really take a look. Take a gander at their formulas and you know, try they even have formulas for natural hair with. Given that I have some experience now with formulating for natural hair, I can look at the proportions and their formula and be like yeah. This looks like it would work really well, so I would really start there in terms of, if you're serious, about learning, how to teach yourself bootstrapping the way yourself all the way, I would go to ingredients to die for first. Another thing is, you can outsource all of your hair line product project. You can outsource the whole thing to a project manager or part of it to a project manager, but you don't necessarily have to do every single thing you don't have to you know: do the formulation, the manufacturing, the branding and graphic design in it, printing the labels And shipping and fulfillment and customer service and marketing you can find one person who can handle all of that for you and they will assemble a team of people who can take care of each part. Or you can maybe outsource formulation and manufacturing to one place. And then branding to another and printing labels to another - and you know, have a fulfillment company handle your shipping and returns and then you know, do the marketing yourself. I mean there are different ways that you can. You can do this. I suggest you learn to do as much as possible, but eventually you're, going to find one or two things that you're better off outsourcing as you grow and manufacturing will probably be the first thing that you outsource once you grow at a certain level, and you know That your product is selling so when you're hiring a project manager, you want to find someone. You resonate with someone who listens to you, someone who grasps your vision, but also someone who understands the industry and can can guide guide you into the most um into the most realistic version of your vision and um, and can help offset some of the learning curve And you know and who you trust obviously, and I would say that you want somebody who is consistently checking in with you and not just sort of ignoring you or making them the authority over it over you, because you don't want just give it away because then You'Ll end up with something that you don't really feel as yours, so you know that there's a balance there, but I think that learning how to do the process yourself and then hiring a project manager say to expand your line or, if you want to branch out Into other niches is not a bad idea, paid courses and group coaching programs, that's another great way to learn um. You know whether it be through books, whether it be through um, actual seminars and workshops that are physical, that you attend or online workshops that you attend. You know I really like these, because you know if they put the power in your hands and what I mean by that is that you learn how to do it yourself. You physically learn how to do something, and so once you have that knowledge, once you have that education, it's inside of you, no one can take that away. You can do it again and again you can replicate the process. You can teach other people how to do it. You can oversee the process if everything burns to the ground. You can just pick up and start again. You know, whereas, if you outsource everything everything from the beginning, if things go wrong, you're always dependent on someone else to fix it for you on some level and that's kind of disempowering. So, even if you choose to never deal with it again and just always be on the overlooking overseeing part, you know to manage something you need to know what you're managing, and I think that these coaching programs and paid programs really help. You understand that, because you know your first forced to learn to formulate forced to learn to market all those little things that you have to figure out about. The industry, you're also pulled along by group momentum, and you make lasting connections or other people. You know if you know you have a time line, to have formulated your conditioner or have figured out your niche or have bought all your ingredients by week, three of a group program you're more likely to do it, even if you end up running a little bit Late you'll still be further along, but if you've been at home twiddling your thumbs or finding excuses not to do the work, so that is part of it. You also get applause from other people. Sometimes you know our friends and family. Don'T appreciate what we're doing you know they just roll their eyes, because you know they don't have the same vision that you do for what you're creating and they don't have. This share to share the same passion. You know I could talk about shea butter till I'm. Blue in the face - but you know my friends and family like oh, my god, thank god, do you have other people to talk to about that? So having someone who's doing what you're doing to talk to it's really helpful. It'S really beneficial! It really pulls you along. You get further than you thought you would, then you would have otherwise having a mentor is important, someone who can give you real-time feedback and who can kind of act like an accountability partner. So you know it's like you are the some of the people. You hang out with so, as you keep hanging out with people who tell you that your dream is unrealistic versus hanging out with people who encourage you and understand that your dream is not only realistic, but they understand how you can grab a hold on to it. And they're do the same things themselves, you're more likely to go along with that flow. It'S kind of a less lonely and more focused way to spend your dollars. You also get a mentor who's invested in your success. You know mentors are going to be invested in your success, because your success story helps them to gain more students to gain more credibility. So, of course, they're invested in you figuring things out. You know if they're a good mentor. Okay. So, let's go on to my free gift: tomorrow, I'm gon na be emailing. You a link to download a special report that I created um, it's about four or five pages and it's just chock full of information, all the stuff that I shared with you tonight, so that if you don't get a chance to watch the replay or you were Taking notes - and you were just listening - you don't have to feel like oh gosh darn it. I miss what she said earlier and what was that thing? She said it'll all be there in this quick and dirty guide to launching your natural hair product line for less money and in less time than you think part of me, I'm just gon na drink some water. Here sorry, my water bottle is so noisy, okay, so in it you will find and the dirty got Joe down and dirty guides on a dirty guide, the down and dirty guide. Oh, it's, the quick and dirty guide. Actually, the quick and dirty guide. You'Ll find a summary of the do-it-yourself methods that I outlined earlier today. You'Ll find resources to companies that can help you with both faces free formulas, branding and packaging and raw ingredients. Alright. So now I'm going to tell you a little bit about the offer I have for you. It'S a fast track, two conditioners or a shop, and it truly is I'm not just saying it, because it's something I created, but it truly is the fastest way to create nourishing conditioners that sell for coyly and curly hair types. And so why why I created this workshop is about that a little bit. You know when I figured out how to do this, not just how to create curly hair products, but when I figured out this method that I'm going to teach in this workshop, I felt like a thief. I really did because it made everything so systematic. It made things easy to store. It made me able to whip up, conditioner orders really really fast and - and it also you know, creates other business ideas on. You know yeah I'll get to that in a minute, but you could do just one part of this three-part process and that one part could be a whole separate business apart from your natural haircare business or you could just abandon the haircare business and only do that. One part, and what that part is, is the conditioner base block now the base block basically looks like a bar of soap and what it is. It is all the oil soluble components of a conditioner and emulsifier all melted into one block, and when you go to make your conditioner all you do is cut off a piece of the block. You melt it. You mix it with water and preservative and you have a conditioner. If you want to get fancy instead of water. You can add, you know, you know tea extracts or botanical extracts or whatever, but either way you pretty much can make conditioner in five minutes. You know you're just melting blending boggling, that's it very little measuring going on. Usually when you make a conditioner, there's, probably about six ingredients, and you have to measure them all separately and then you have to heat them all separately, like all the oils, horrible things together. All the water-soluble things together or the heat sensitive things separately added once the mixture has cooled on it. You know it's a process and I think that part of that really into dates people and prevents them from ever starting. So the condition of base block is a great way to to store your products, because you can just you know, create tons and tons of blocks and just have them sitting in there and it's not like it's uh. It'S super perishable. I mean it can probably last for a good 18 months before being of questionable preservation quality. I guess, and it really is easy to do - it's economical you could actually just sell the base block to other people, saw the base block to hairdressers, sell the base block to thrift. Imams want to save money, so the base block to other artisans at the farmers market, who haven't branched into hair products, yet sell the base block and pretty supply stores, sell the base block and arts craft stores. You know, maybe I'll see you on Shark Tank with your base block pitching you know not Cuban or Lori Grenier to go into Michael's. I don't know, but the base book is really really a great idea, and you know another thing about the base block is that it helps people overcome their fear of emulsions. I know that sounds crazy, but people are scared of emulsions. An emulsion is just a mixture of oil and water, but in order for owner that oil and water don't mix, if you pour some water in the glass and you pour some oil over it, you know the the oil is just gon na float. On top of the water, you can shake the bottle up and it seems like it's mixed for a while, but you set it down and thirty seconds later it's separated back into oil and water. But what helps oil and water mix is an emulsifier. You know Mahindra mone, mother sulfate, those of you that read conditioner ingredients. That'S an emulsifier emulsifying wax is an emulsifier, sterile alcohol, a lot of the fatty alcohols there thickeners um, but they also have emulsifying properties when they're mixed with other emulsifiers. So once you start adding an emulsifier to the mix, people get confused and scared and like intimidated, like oh, my god, how much of being lost afire do I need and well a lot and all their confidence and all their mixed, rest's genius seems to kind of Sit in the back of the room - and you know just defer to the lab coat in the room. Well, the commercial emotions aren't really that scary and I do teach those in in deeper conditional courses, but in this course we're just gon na make a base book. We'Re gon na melt, the base block, add water to it and preservative and have conditioner, so you don't even have to really deal with your washes. But the funny thing is that by melting the base block with liquid and preservative, you actually create an emulsion. So it kind of helps to overcome that initial fear of of you know: it's like it's kind of like the training wheels on a bike and the base block or your training wheels eventually you'll take the training wheels away and you will just ride your bike and You won't even know that you're writing, because you you skip to that step, book of being all scared and crashing into the rose bushes. Another thing that people get scared of is that this is going to take way too much time. You know they probably spend more time varying how much time it's gon na take then how much time it actually takes, and there is no excuse - I mean the conditioner base blocks - probably take about an hour in hour and a half to make and the prep time And that is probably gon na be about 15 to 20 minutes when you're starting discuss your slow and then by the time you're a pro. It'S probably gon na be 10 to 15 minutes, because you're really just measuring stuff putting it in a in a big pot. Melting it and then you're, taking that mixture and you're pouring it into molds right and the molds are silicone. So it's not even like you have to grease them or anything as soon as it cooled, and then you leave it, you just walk off and you go. Take a shower or go to the park with your kids, you come back it's hard and you just pop them out, and you put those in a ziploc bag or a container where, if you want to store them and it's no big deal, it doesn't create a Big mess, another thing that people are afraid of it doesn't take up that much time and honestly, it's not gon na be that expensive because you can buy as much or as little of an ingredient as you want. You can make as much reserve of the conditioner that you want and once you know what to do when you're not experimenting by yourself. Looking for formulas on the internet, you're not gon na be wasting a ton of money on ingredients, so it really just overcomes. So many things that the inner critic - everyone has an inner critic, that's trying to tell you that they can't do stuff that they really are deigned to do that. It Suns is that critic, okay, because it overcomes any objection that that critic has you know so, I'm here to say. I know that the idea of creating stuff can be scary, and - and I also know that many of you who are in this webinar listening to this or watching this - your go getters. Okay, so you already know how to do things you're already moving and shaking I've. Given you enough information that some of you're just gon na go out there and in two years I'm gon na be buying your stuff in target. You know you're just like that, but for some of us it's the overwhelm the overwhelm that keeps us crippled. That keeps us stuck in the same place. You know the lack of supportive community. My mission is to share information and those who don't need hand-holding. Okay, just take that information and run and people who want to take that information and go deeper or who want to take that information and have some guidance or want to take that information and shorten their learning curve. I always have something to offer them and I'm here to say that if you don't want to spend like three months, if you're really super focused or years we're just kind of taking your time and taking breaks, trying to figure out formulas on the internet, you don't Want to spend a ton of money because ain't nobody got time for that. I can help you with this workshop that I'm creating and in this workshop you'll learn how to whip up conditioners in just ten minutes flat. Using the base block method. You know you'll learn how to use the base block itself as a solid business plan. That'S just an extra thing I'll throw in there for you and the base block is great for making conditioners sorry. I have to take another sip of water here. It'S not just great for making conditioners it's actually something that you can use as a base for other products like braiding creams, curl creams, creme chalets. The list goes on, but any sort of creamy hair products, even some curl refreshes - that are creamy right, leave-in conditioners, any sort of creamy hair product that you put natural hair. The base block is something that can be the base of that, so that alone can create tons of different products. For you and the the workshop price is really really I mean I thought about it and you're gon na ask me even why? Are you making this so inexpensive I'll tell you why? Because I think that this is this is my break through offering that allows you to ask yourself: am I really ready to do the things I say that I want to do? Are you really ready to say yes to yourself, because if you're really ready to say yes to yourself, the offer is really kind of. I mean there's nothing to think about honestly because look at the pricing structure here to outsource a four product line, depending on how much your person is involved, it's probably going to be in the region of about ten thousand dollars. It might be less if you already know how to formulate and you have an idea of where to go, but if you're, just kind of throwing something at someone, the least amount that outsourcing that will be is about ten thousand dollars. Group coaching program, my introductory group probe cheat program is $ 2,600 and I have others that are that are higher, but for the basic group, coaching program is $ 2,600 for a course where you're learning how to do it yourself full line, including marketing, twelve hundred dollars For a shampoo and conditioner group intensive six hundred dollars, okay, a strategy session, whether you do each discovery session or an ingredient mapping session, whatever kind of strategy session two hundred and eighty-five dollars just a basic consultation fee, one hundred $ 85.00, my ebooks range from 67 To $ 147, so the condition of baseball workshop is $ 47 47 dollars, and what you're going to learn is really a crucial, crucial step and a foundational step in a lot of my other courses, you could take this, create a ton of products not just conditioners, And then get a shampoo bulk base, but by the time you're done learning how to formulate a base bar and create conditioners from it and braiding creams, and God knows what else from it. Learning how to make shampoo on your own, don't be a big deal. You know, or you can take a shampoo workshop or whatever, but you know it's if you're saying that I can't afford to take a big course or I don't have time to take a big course. I don't have the resources to outsource mine, my product line project. This is such a great way to get your feet wet. This is a great way to say yes to yourself to say yes to your own divine calling to say yes to the universe, the same yes to whatever it is, God has ordained for you or spirit or whatever force. That'S really running things that you know that you surrendered to. This is a great way to get your feet wet. You know it's, it really is and sorry I just had a small crash here. Not to worry, but not only is it only forty seven dollars but today for people who buy over the next few days before the formal registration goes up, I'm just doing a small pre-launch of it. If you buy during this pre-launch phase before the formal registration each goes up, it's gon na be $ 37, so it's $ 10 off just for being decisive. Just for being an early bird and the workshop agenda, I'm basically going to tell you how I discovered the condition of base block method and in that story, is kind of an interesting lesson of how people turn business away. People, you know, are begging to give you money and you turn business away. It'S a very interesting story. There I'm going to cover the components of a conditioner so that you can create your own base blocks and also just so. You can understand the breakdown of a conditioner so that you know when you're ready to move on, to create conditioners from scratch and not just from base blocks. You'Ll have that knowledge? So that's what the components of a conditioner and the basic template for base blocks will do for you. I will also show you a video or slideshow of how to make the base block and a video slideshow of how to make conditioner from the base block. So we're gon na make the base block on screen and then we're going to make conditioner from the base blocks that we've made on screen so that you can see the process for yourself and then we'll talk about the base block itself as a contained. A self-contained business apart from a natural hair product line and we'll open it to Q. & A after that, I knew one that you know that there will be PDFs and worksheets and all kinds of stuff that will company those um those lessons. I guess, during the workshop I have several bonuses that I'm, including as part of the registration one, is a directory of resources for your raw ingredients and formulas, and packaging and design, and all that we're going to also be giving you a a resource sheet of botanicals. That make it conditioners Bob, probably gon na be about 40 or 50 botanicals in there, that I go into in detail of how they can help you and where you can get them and how you would use them in what kind of formulation. And that is what really is gon na help your conditioners stand out. I have the same resource as well for oils, I've separated the botanicals and the oils, because most of the botanicals honestly are water. Soluble and most of the oils well are oils, so they kind of come in different categories and for the first 10 people to sign up I'll, be offering a free, 30 minute niche discovery session one-on-one and I usually charge 285 for a strategy session. So in a strategy session usually lasts about 90 minutes, but because you're gon na be in class with me, you probably won't need as long so you're pretty much getting a niche discovery session for free. That'S a huge value and you can choose between niche discovery, which is critical for kind of zoning. In on being generous, like we talked about and finding a keen, focused, specific success or you can have an ingredient mapping session, which is another component of success, and you know, maybe you know your niche and you just want to zoom in on what ingredients work or You want to troubleshoot, or you just don't even know where to start with ingredients, ingredients is kind of overwhelming for some people. They can do that too so, but I only have room for ten people, okay, because of my schedule. So it's the first ten people that sign up they're, the ones who are going to get the session okay. So now we can open it up to Q and a I'm going to try and figure out where the chat is here. So we can go to questions